Anthony Natoli’s Post

Anthony Natoli Spot on insights! 🎯 Your approach cuts through the noise of traditional sales outreach. A few key takeaways: • Quality over quantity in prospecting
• Personalization that truly solves problems
• Manual, thoughtful communication trumps automated sequences
• Understanding prospect pain points is critical Your point about 12-14 touches being unnecessary is especially powerful. When messaging is laser-focused and genuinely helpful, prospects respond faster. The emphasis on empathy and context in outreach is refreshing. Sales is about human connection, not just volume. Kudos for challenging the status quo and sharing your real-world strategy! 👏 #SalesStrategy #ProspectingTips #B2BSales

𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗲𝗺𝗮𝗶𝗹 Email is one of the most critical tools in a salesperson’s toolkit. It’s a great way to build relationships with potential customers and keep them updated on your product or service. But what do you say in an email to a potential customer? https://p.xpr.io/2134 #emailmarketing #emailmarketingsoftware #emailmarketingtool #emailmarketingtips #bulkemailsoftware #bulkemail #bulkemailmarketingtools #emailblast #emailserver #bulkemailhosting #emailmarketer #emailmarketingstrategy #emailmarketingsoftware

𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗲𝗺𝗮𝗶𝗹 Email is one of the most critical tools in a salesperson’s toolkit. It’s a great way to build relationships with potential customers and keep them updated on your product or service. But what do you say in an email to a potential customer? https://p.xpr.io/2134 #emailmarketing #emailmarketingsoftware #emailmarketingtool #emailmarketingtips #bulkemailsoftware #bulkemail #bulkemailmarketingtools #emailblast #emailserver #bulkemailhosting #emailmarketer #emailmarketingstrategy #emailmarketingsoftware

Outbound tends to be overcomplicated Break it down into 3 parts ... 𝟭. 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴: ❌ Add leads in bulk when your pipeline is running low, sacrificing quality over quantity ✅ Consistently adding 6-10 leads every day that fit your ICP to your "not contacted" list 𝟮. 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: ❌ Generic pitch followed by a closed question, focusing on YOU: You: "Here at {company X} we provide XYZ. Does that sound interesting to you?" Prospect: "Yes" or "No" - the conversation has died ✅ Understand common problems your ICP will be facing and how your solution works to solve it You: "We work directly with many Marketing Heads and we often come across 2 common problems: {Problem 1} and {Problem 2}. Would any of these resonate with you personally?" Prospect: "Yes, {Problem 1} specifically" You: "What systems do you have in place to combat this?" ... {how you solve this for others} and book the call When competitors are involved, understand what they like and dislike about their current solution - understand how you differentiate your solution 𝟯. 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ❌ Focus heavily on 1 channel (usually email) and aim to overachieve on activity metrics with no defined cadence ✅ Using every channel available slightly tweaking your approach with each touch point clearly outlined in a cadence: Call Aim - a conversation Email/Video aim - problem-led approach (no hard ask) LinkedIn DM/Voicenote aim - creative prospecting

I have been practicing cold outreach, outbound sales, and prospecting for over 10 years ⚡ I'm also working at a company that developed one of the most widely used tools for cold outreach, and I have been following dozens of industry leaders for the past few years. Thus I know a few things about email deliverability 😉 Email deliverability has become much more complex in the past 4 years compared to 2015-2020 That's why we created a comprehensive guide to answer your questions about getting your cold emails delivered to your prospects' inboxes. Here’s what you can expect from this guide: 📧 A step-by-step guide on how to achieve a 50%+ open rate for cold emails 🌟 All possible ways and best practices to improve your deliverability 📨 Data-backed insights from over 80 million emails sent through Reply ⚒️ A list of useful tools to monitor your deliverability 📋 A list of deliverability benchmarks and metrics ✔️A cold email deliverability checklist (Yep, there are so many insights that even with scrolling fast through it's too long to upload a full gif here) Want to get this guide for free? 👇 Comment 'deliverability' under this post and I'll send you the link

So, is cold calling better than emailing for lead generation? Firstly, you get immediate feedback from cold calling. You can also address questions and provide information immediately. You also get immediate qualifying of leads. You can ask specific questions to decide if this person is worth pursuing. Cold calling always has a higher engagement rate; as opposed to so many emails in the lead's inbox, a phone call brings the lead to you immediately. There's also the personal touch brilliance that no AI can provide; cold calling will bring about a stronger connection and trust with potential clients. Of course, you build better relationships with voice communication for immediate enthusiasm, empathy, etc., which builds relationships. Having said that, it's always crucial to have both email and cold-calling strategies in your lead generation from a general perspective. Good day, peeps.

🚀 Improve your email prospecting strategy with our latest insights! 💼📧 Our blog post shares valuable tips to help build stronger connections with prospects and drive sales success. 🏆✨ Read more here https://lnkd.in/dSfpDEsT #SalesStrategy #EmailProspecting #B2B #SalesGrowth #DataJi

The Physics of Outbound Prospecting: A quick lesson in reaching critical mass. In the world of outbound, results compound. Here’s the math behind turning 100,000 leads into meaningful business conversations: Initial Outreach Pool: 100,000 Prospects Starting with a large TAM of 100,000 people allows you to cast a wide net. But to make real impact, you need more than volume; you need effective messaging and a reliable cadence. For simplicity, let’s say you’re focusing on email or LinkedIn DMs with a solid sequence strategy. Target Response Rate: 2.5% In outbound, a 2.5% response rate is solid. That’s 2,500 responses out of 100,000 initial messages. This is where messaging physics comes in. Your initial message needs to hit a pain point, speak their language, and present your solution as a relief. Each response represents someone intrigued enough to engage—no small feat in today’s noisy digital landscape. Qualified Meetings: 2.5% of Responses Now, let’s assume you’re able to convert 2.5% of those responses into a qualified meeting. This is where the conversion velocity kicks in: Out of those 2,500 responses, you’re securing around 62 qualified meetings. The Math So Far: Starting TAM: 100,000 prospects Responses: 2.5% of 100,000 = 2,500 Qualified Meetings: 2.5% of 2,500 = 62 Closing the Deal: The Massive Variable Let’s say you have a conservative close rate on outbound qualified meetings is 20%. So, out of those 62 meetings, you’ll secure around 12 new clients. While that may sound small compared to the original TAM, these are high-quality clients from a cold start with zero existing relationships. Final Results in Actionable Terms: 100,000 prospects → 2,500 responses → 62 meetings → 12 clients So, Why Does This Math Matter? Because in outbound, every tiny increase in response and conversion rates has a compounding effect. Boosting your response rate to 3%? That’s 3,000 responses instead of 2,500, which could ultimately mean 15 clients instead of 12. That's 36 additional new clients a year. Most companies I talk with are doing 2 to 5% of that and wonder why they aren’t getting results results. This is outbound 2.0 Get hip with it. What are you waiting for?

Here’s why no one responds to your cold emails 👇 You’re thinking about yourself instead of thinking of your prospect. Here’s what a typical outbound playbook looks like in (too) many companies: → Brainstorm the 2-3 best features they’ll use in their messaging. → Identify their ‘Ideal Client Profile’ based on company size, location & title → Send the same generic message to their newly created ICP list Our best campaigns do none of these things 👆 ❌ I don’t care much about location, company size and titles. ❌ I don’t spend time wondering what’s our BEST feature. ❌ Messages vary based on the target organization. Ok… but why is it important? Imagine an All-in-One platform like Apollo. Their platform includes: - A Sales Engagement platform - An extensive B2B database They could mention every single feature their platform has… Or they could lead with their B2B database because that’s what they’re most known for… Or… they could simply research the target organization they’re about to contact. Let’s say they do the latter 👇 They look at current job openings in sales, and they notice that the future hire responsibilities will include… creating contact lists. ↳ No need to talk about their Sales Engagement Platform! The opposite instance could happen where responsibilities for the new hire involve - for example - automating high-volume email campaigns.  ↳ In this case, it is probably best to start the pitch BY mentioning their SEP. Takeaway: If you’re unsure what to say... You probably don’t know enough about the organization you’re prospecting.

Effective for Lead Generation: Cold calling can be an effective method for generating leads and identifying potential customers who may not know the business’s offerings. Click for more https://bsapp.ai/zgbzA_qcQ #cold #coldcalling #prospect #objection #marketingtactics #service #customer #understand #address #conversation #marketingtactic #call #provide