Anthony Mellor’s Post

If the idea of *launching* your offer is making you procrastinate or burn out... Chances are, you're launching at the wrong time and in the wrong way for where your offer is currently at. Every week, I meet someone who's putting off a launch because the last one failed. Or, I meet someone who's putting off a launch because the last one completely burned them out. But what if you didn't have to do a "launch" to introduce an offer or fill a program? What if you could attract all the right clients who need your offer right now without having to stress about ads, landing pages, and email sequences? Well, you can. Comment LAUNCH if you want to know more details about how. #marketingtips #messagetoincome ~Everything you want is on the other side of 𝘔𝘢𝘴𝘵𝘦𝘳𝘪𝘯𝘨 𝘠𝘰𝘶𝘳 𝘔𝘦𝘴𝘴𝘢𝘨𝘦~

Promotion extensions are a great addition to your ads when running a limited-time offer. Like most extensions, you can set a start and end time for them. But be careful not to confuse the ‘date display’ picker with the extension scheduler, which is found under ‘advanced options’ (I’ve made this mistake myself more than once...). The advanced tip here? Don’t feel limited to actual ‘promotions’ for these extensions. They’re also useful even if you don’t have a specific sale or event going on. If you have a single product with a reduced price (or any other reason), create a promotion extension and select ‘none’ for the occasion.

Learn the 3 secrets to crafting offers THAT SELLS FAST! Build a simple offer. I procrastinated for months because I didn't know how to create an offer. Don't overcomplicate it. There are only 3 key elements you need: #1 Value Proposition: ⤷ This is the core benefit the offer provides to the customer. ⤷ It should clearly communicate what the customer will gain or solve by taking up the offer. #2 Differentiation: ⤷ Your offer needs to stand out from competitors in some way. ⤷ Highlighting what makes your offer better than the creator next door. #3 Urgency & Scarcity: ⤷ Give people a reason to act fast. Like limited-time offers or exclusive deals. ⤷ If people aren't pressed enough they will avoid the buying phase. Are You Ready to Supercharge Your Facebook Ads? DM me “FACEBOOK” to get started.

You've got something awesome to sell... But guess what? So does everyone else. It’s not about shouting louder... It's about showing up. Again and AGAIN... Enter Dr. Jeffrey Lant with his game-changing "Rule of Seven." This isn’t just another marketing gimmick... It’s the golden KEY. To make a mark in someone’s brain space... hitting them up 7 times is where it’s at. Why? It turns the casual browser into a buyer. This whole seven-times charm?... It didn’t start with Lant. Nope. This genius move comes from way back in the 1930s. The movie industry, those crafty folks, discovered this trick first. They found out that to get you to watch their latest flick... they needed to poke you about it at least 7 times. So, here's how you make those 7 touches feel like a charm, not a chore: 👉 First look. Make them stop scrolling. 👉 Be everywhere. Socials, emails, you name it. 👉 Drop the wisdom. Tips, tricks, all the good stuff. 👉 Show off your fans. Testimonials speak volumes. 👉 Talk with them. Not at them. Big difference. 👉 Sweeten the deal. Who doesn’t love a good offer? 👉 Invite them in. Now they’re ready to take action. Dr. Lant put words to it, but the movie buffs of the 1930s? They put it into action first. So, what’s your move to make those 7 hits? Drop your strategy below. Let’s make this interactive.

Mastering cold traffic can make any DTC Brand/Offer owner rich in 2024 Just imagine you put in $1 and get $2 out on autopilot every SINGLE Day. --- For those who don't know cold traffic money making: "It's selling to People who are not aware about your brand and you sell them your services/product with a funnel while managing to stay profitable on first sale" -- And that's why we spend so much energy and time on mastering this skill internally Every single month we push out 700+ Creatives/month, 40+ Advertorials/month With just one goal: Staying profitable on the first sale Results? For 80% of our current client base we are on the positive side, hitting all the KPIs (Side note: You can checkout our recent case on my profile) -- But why I'm telling you all this? Because this is the last month of Q1 And we are onboarding just 1 more client this month. We never go beyond the mark of 10 clients, as we are a lean team so attention to detail with each and every client is beyond industry standards. Quality >> Quantity /Riteesh P.S. So if you are DTC Brand looking for FAST Growth in Q2, Book a Call now (Link in first comment)

Want to get people to make that purchase on your landing page? Use emotional triggers.. here’s one of it. #businesstips #marketingtips

Creating good Ads and landing pages is important, but what really matters is your offer and value proposition. Customers want to know what they’re getting for their money. When you clearly explain how your product solves their problems or meets their needs, it builds trust. If they see real benefits, they’re more likely to buy from you instead of competitors. A strong offer helps you stand out in a crowded market. It shows what makes your product unique, whether it’s quality, features, or service. To make a great offer, understand your audience and focus on the benefits of your product. In the end, while ads help attract attention, a strong offer is what drives sales and keeps customers coming back.

You may have fantastic products and services, a great website and you may be running some well-targeted ads. But if there's no sense of urgency or FOMO, chances are you are leaving money on the table. Without urgency, people won't take action, because you aren't giving them a good enough reason to. So how do you create a sense of urgency? Here are some ways to do so. ✅ Expiry (offer valid only for the next 7 days) ✅ Scarcity (only 50 people can join the membership, so act now) ✅ Exclusivity (your product is oh-so-premium, it's only for the chosen few) ✅ Personal (the pain they're prolonging) Give people a good reason to act NOW and they will. Don't, and they won't. #sales101 #powerofcopy #contentfirst

No one cares about what I do—they care about what I can do for them.  I help brands:     - Scale their revenue to 7 figures     - Reduce ad costs while increasing conversion rates     - Build loyal customer bases that buy again and again  It’s not just about running ads—it’s about building a strategy that works long-term. 

Info product in 7 days → $10K/month (monetize your passion) I managed ads for 8-figure info product brands. It’s no rocket science. You can create and test an info product in 7 days. All with just $300 to your name. It’s pretty simple, really… → Research & validate your idea. → Build a simple sales page. → Solve your own problem. → Sell a simple Notion doc. → Run simple banners as ads.