Most companies get branded clothing / merch very wrong 🤯 In most cases there's not a defined goal, or a way of measuring success. So here's 3 key ways you can ensure your campaigns drive an ROI: → Set a goal: this could be social reach, community engagement or revenue, but be clear on what the purpose of the campaign is 🥅 → Define a successful campaign: ensure your stakeholders are in agreement about what will, or won't be considered a "success" 📈 → Determine ways of measuring: make sure you have ways of measuring the performance of the campaign - this will allow you to make improvements, or tweak campaign metrics in the future. 🔎 Or, if you're way too busy, leave it to Onflair 👀 #merchandisecampaigns #fashion #merchandise #clothingmanufacturer #clothing
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If you had to assess your fashion products based on what your shoppers have to say, how would they perform? 👀 For this video, we used Consumer Insights by Woven Insights to analyze the Modal Long Panama Set by VICTORIA'S SECRET'S Deep Insights from 1,620 reviews - at the click of a button. Our Consumer Insights solution leverages the voices of over 60 million real shoppers to provide accurate data-driven insights into shopper sentiment, product performance, product attributes and so much more - in real time. Get started by visiting our website today. #ConsumerInsights #Fashion #ApparelDesign #FashionDesigner #Merchandising #VictoriasSecret #FashionReview #ReviewAnalysis
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🌿 Maximizing Return on Investment: Keeping Your Margins Green in Apparel Merchandise & Promotional Products 🌿 In the world of apparel merchandise and promotional products, it's not just about making sales – it's about maximizing your return on investment and keeping those margins green. 💰 Each and every single supporter I meet with I make it a priority to go over what I’m going to share with you in regards to my philosophy to branding. Here are some key strategies to help you do just that: 1. Quality Over Quantity: Invest in high-quality materials and manufacturing processes. Sure, it might cost a bit more upfront, but it pays off in the long run with products that last longer and leave a lasting impression. 2. Know Your Audience: Understanding your target market is crucial. Tailor your designs and products to their preferences and needs to ensure maximum appeal and sales potential. 3. Strategic Pricing: Price your products strategically to maximize profit margins without alienating your customers. Consider factors like production costs, market demand, and perceived value when setting prices. 4. Efficient Production Processes: Streamline your production processes to minimize waste and reduce costs. Look for ways to optimize sourcing, manufacturing, and fulfillment to improve efficiency and profitability. 5. Smart Marketing & Branding: Invest in marketing efforts that yield the highest ROI. Utilize social media, email marketing, influencer partnerships, and other channels to reach your target audience effectively and drive sales. 6. Data-Driven Decision Making: Leverage data analytics to track sales performance, identify trends, and make informed business decisions. Use insights to refine your product offerings, pricing strategies, and marketing tactics for maximum impact. 7. Supplier Relationships: Cultivate strong relationships with suppliers and negotiate favorable terms to lower costs and increase profitability. Consider bulk purchasing, exclusive partnerships, and long-term contracts to secure competitive pricing. 8. Diversification: Explore opportunities to diversify your product range and revenue streams. Offer complementary products, expand into new markets, or collaborate with other brands to maximize potential returns. By implementing these strategies, you can keep your margins green and maximize your return on investment in the competitive world of apparel merchandise and promotional products. 🌱💼 Let's keep growing and thriving together! #ROI #GreenMargins #ApparelMerchandise #PromotionalProducts
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Still have budget to spend before the year ends? Invest in branded merchandise that makes a lasting impact. Check out our latest blog for 5 strategic tips to help you turn leftover funds into meaningful brand touchpoints. https://lnkd.in/e24zv7_4 • • • #Helm #brandedmerchandise #brandedmerch #brandedapparel #brandedgifts #brandedswag #brandedworkwear #workwear #ecommerce #brandmarketing #brandawareness #customerloyalty #brandloyalty #seasonalmerchandise #companyswag #brandstrategy #seasonalmarketing #customerengagement #brandstore #employeegifting #employeegifts #employeeappreciation
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If you had to assess your fashion products based on what your shoppers have to say, how would they perform? 👀 For this video, we used Consumer Insights by @woveninsights to analyze the Everyday Bra by prAna Our Consumer Insights solution leverages the voices of over 60 million real shoppers to provide accurate data-driven insights into shopper sentiment, product performance, product attributes and so much more - in real time. Get started by visiting our website today. #ConsumerInsights #Fashion #ApparelDesign #FashionDesigner #Merchandising #Prana #FashionReview #ReviewAnalysis
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Men’s Beauty & Personal Care Category Expertise. A recent research study showed that 56% of men reported buying more skincare products today than they did five years ago and many men are diving into male cosmetics and makeup. In today’s retail space, having the right POP display or packaging is crucial for attracting, engaging, and converting shoppers. At Vanguard, we believe collaboration is essential to a strong partnership, planning, solving problems, and creating better in-store promotions. Contact [email protected] today to learn about the latest display and packaging trends or discover how to maximize your POP display and packaging effectiveness. #retail #shoppermarketing #fullservice #merchandising #instoresolutions #consumerexperience #corrugated #popdisplays #pointofpurchase #signage #retailsignage #packaging #retailreadypackaging #fulfillment #shipping #digitalprinting #custompackaging #mensgrooming #mensbeautyandpersonalcare
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🚀 Shaping the Future of Men’s Cosmetics & Grooming 🚀 Men’s attitudes toward cosmetics and grooming are evolving, creating exciting opportunities for brands to connect with this growing audience. Here are some key insights: 🧴 Openness to Cosmetics Nearly 1/3 of men are open to using cosmetics, with younger males (18–34) leading the charge. Older males (51+) are less likely to embrace cosmetics, often citing traditional gender roles as a barrier. 🌿 Clean Beauty is King Clean-related claims (eco-ethical, vegan, free-from) in men’s grooming products increased by 50% in the past five years. This trend is reshaping the future of the industry. 💡 Expanding Grooming Routines From facial moisturizers to beard creams and even nail polish, men are adding more steps and specialized products to their grooming rituals. At Vanguard Packaging, we help brands leverage these trends through innovative display designs and targeted packaging solutions. With our design network and production capabilities, we can craft retail solutions that resonate with this growing consumer base while meeting sustainability goals. Ready to position your brand for success in this expanding market? Let’s connect to create impactful in-store experiences that capture attention and drive sales! #MensGrooming #Cosmetics #CleanBeauty #RetailDisplays #VanguardPackaging #VanguardDigital #Personalization #SustainableMaterials #DigitalIntegration #ModularDisplays
Men’s Beauty & Personal Care Category Expertise. A recent research study showed that 56% of men reported buying more skincare products today than they did five years ago and many men are diving into male cosmetics and makeup. In today’s retail space, having the right POP display or packaging is crucial for attracting, engaging, and converting shoppers. At Vanguard, we believe collaboration is essential to a strong partnership, planning, solving problems, and creating better in-store promotions. Contact [email protected] today to learn about the latest display and packaging trends or discover how to maximize your POP display and packaging effectiveness. #retail #shoppermarketing #fullservice #merchandising #instoresolutions #consumerexperience #corrugated #popdisplays #pointofpurchase #signage #retailsignage #packaging #retailreadypackaging #fulfillment #shipping #digitalprinting #custompackaging #mensgrooming #mensbeautyandpersonalcare
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Turn customers into fans! Learn to increase sales by creating lifestyle brands that connect with people's interests and preferences. Learn more here. #LifestyleBrands #eCommerce #Merchandising
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Turn customers into fans! Learn to increase sales by creating lifestyle brands that connect with people's interests and preferences. Learn more here. #LifestyleBrands #eCommerce #Merchandising
How to Drive Sales by Creating Lifestyle Brands
https://www.zobristinc.com
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Your Brand Merchandise Gameplan. It’s about being creative, authentic and most of all, brave. Your merchandise is an extension of you so pay it the attention it deserves and make it irresistible for everyone else. ✌🏽 #brandmanagers #brandidentity #brandmarketing #merchandise
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Turn customers into fans! Learn to increase sales by creating lifestyle brands that connect with people's interests and preferences. Learn more here. #LifestyleBrands #eCommerce #Merchandising
How to Drive Sales by Creating Lifestyle Brands
https://www.zobristinc.com
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