B is for Branding and Messaging: Shaping Advocacy Narratives 🧠 Your brand isn’t just a logo — it’s the story you tell and the message you communicate. In global health policy, how you shape your narrative can make all the difference in getting your message heard. 📝 Tip: Focus on creating a clear and consistent message. Think about what makes your advocacy unique. When you speak about health policy, are you positioning yourself as an expert, a champion for a cause, or a storyteller? Align your messaging with your advocacy goals. 💡 Action: Your tagline is a concise and impactful statement that captures the essence of your advocacy. Think of the "5-a-Day" campaign encouraging fruit and vegetable consumption. This simple, memorable messaging combined with an achievable goal led to lasting behaviour change. Use a similar approach to create a tagline that resonates and drives action for your advocacy. Contact me and I can help you to navigate the complexities of healthcare policy. Anna Dé, Anna Dé - Healthcare Policy Consultancy #HealthPolicy #GlobalHealth #HealthcareAdvocacy #CommunicationsStrategist #Branding
Your brand is your reputation, and it'll precede you!
author, physician, former unpaid family carer, passionate about dementia research, care and teaching
1moGreat advice