Angela Noble’s Post

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Co-founder & Design Director, Noble Intent Studio

On this day in 2016 I launched my self-employed career. It simultaneously feels like just yesterday and forever-ago. After 5 years of working in the marketing department at flavor manufacturer FONA (now McCormick FONA), and then 3 years of working at an advertising agency, I was ready to be my own boss! About 5 years before I took the leap, I started freelancing as a side-gig to build my clientele. It wasn't until I'd built up my business enough to support myself that I quit my full-time job. Those years were a lot of work, essentially having 2 jobs—but I knew it would pay off. I know not everyone has the ability to devote all their time to building a business this way, and I feel very fortunate to have had that time. At the same time, Cris also started working on the side with me in addition to his full-time job. 3 years later, in 2019, we were not only able to support my salary, but we were able to support Cris coming into the business full time as well. Now 8 years in, I wouldn't change a thing! Being self-employed can seem a little less secure and more risky than having a traditional full-time job. But, throughout the years I've realized it can actually provide greater financial security. At any given time we're working with 5–15 clients. Losing one or two doesn't mean we lose all our income. In the wake of massive layoffs in the tech industry, we're actually more secure than many. So if you're thinking about starting your own business, you might reframe the risks that way! My greatest piece of advice that goes against typical business advice is to diversify your clientele. For example, only having clients in restaurants and hospitality would have tanked our business during COVID. There are other ways to find your niche than simply industry-specific clients. Having clients in diverse industries has kept things interesting, I've learned so much, and I've met so many amazing people along the way. I'm so grateful to all the mentors, friends, and clients who have helped me grow and helped me grow Noble Intent Studio into what it is today. Cheers to 8 years! 🎉 #WomenLead #SanDiegoBusiness

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Cris Noble

Co-Founder & Developer at Noble Intent Studio

3mo

Can't wait to see what the next 8 years bring!

Steven Morris

President at Matter Consulting / Expert Advisor for building integrated brands and cultures; Author, and Speaker

3mo

Angela, Cris and Noble Intent Studio -- congratulations on your enduring and successful journey. The work you do for the diverse clients you partner with is part of what the world of business needs. Adaptability is a vital ingredient to business success. May you continue to thrive and persevere for many years to come.

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Michelle Hollenbeck

Senior Manager Demand Generation

3mo

So inspiring. You two are really quite amazing. I have always loved working with both of you. Congratulations!

Chris Fragiskatos

I provide authentic, brand-aligned portraits for entrepreneurs, coaches, and professionals who want to showcase their unique story and vision through powerful photographs.

3mo

Congrats, you did well.

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Lauren Jean Luedeke

📨 Maximize Email ROI & Build Customer Loyalty | Email Marketing Strategist | Klaviyo Expert

3mo

What a wonderful story of perseverance! Time flies when you're following your heart's path!

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Eric Secker

"I'm an extreme visionary who loves people." | Visionary Consultant | Web Guru | Business Manager in Mental Health

3mo

Congrats! And yes it comes with some short-term volatility, but much greater long-term stability when you factor in layoffs. And of course the pay isn't so bad either.

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Tara Detchemendy

Creative Director at GuildDesign

3mo

Congrats to you both!! Quite a leap of faith that turned into something profound and sustainable!

Amy McDonald

Business Leader, Board member, Culture Champion and firm believer in "Never.Status.Quo"

3mo

Congratulations Angela and Cris- so proud and happy for both of you… and so grateful for all the ways you helped me and the businesses I’ve been part of. Cheers to the next 8 years plus!

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