Aneto Okonkwo’s Post

Aneto Okonkwo, the Co-Founder & CEO of Remarkable AI was on the Retention Chronicles Podcast talking about AI in growth marketing and e-commerce. Check it out below! #venturecapital #AI #investing

Lots of great viewpoints here on b2b social and the power of video content as part of the mix within tech marketing.

I have something free for you. Google's new email sending guidelines will take effect in less than a month, and there will be a more confusion than ever on how to get cold email to work. You could also just stop relying on cold send-all email and save your time reading the tea leaves…. A few things I recommend 1. Start actually creating compelling content for captive buyers 2. Be consistent 3. Be patient 4. Wrench.AI to segment your entire ICP into inluencers, bleeding edge, leading edge, early adopter, late adopter. Then, align your new prospect segments to your technology types - hit the influencers to get them into your podcast, leading and bleeding edge if you are new to market and challenging the status quo. With Wrench.AI you along to YOUR voice (see content above) along with your brand. Then it is scored and matched to your entire ICP within the wrench time machine. The messaging is teed up for you, and if you are like us, we play around with it and send 1:1 personalized messages as a new offer to these new segments. 3-4 minutes per email, but as we've seen, AI alone isn't going to cut it for messagjng, so take the time and care to get it nailed if you want to kick the sh*t out of the market. Give Wrench.AI a spin and let me know what you think!

The best definition of brand I've come across: "A brand is a story [of your company, yourself, organization] embedded in the mind of the market" Source: Brain Tatoos by Karen Post Speaking of which, I like the name "Brain Tatoos" and just acquired the domains BrainTatoos com and BrainTatoo com Surprisingly, they were not taken. I've also created a series of ChatGPT prompts to generate pleasant sounding brand names for any market. Let me know if you'd like to give it a spin (haven't rolled it out yet). Example: Our current podcast is called How We Made It In Ecommerce. We are in talks with a major syndication partner and want the content to be a little broader i.e. talk about "new economy" topics (ai, influencers, online advertising and business models, gig economy, etc). The tool came up with a series of names and a tagline. The one I liked best? Econovate (a portmanteau of economy and innovate). A podcast about the new economy. What do you think? #brands #economy #ecommerce #

Relationship with MarTech. Not much has changed. There is nothing new when I say Martech is essential for marketing success. But still, we keep hearing about how there is either no or low budget available for this "segment." If this piece is not given proper attention, then you will be losing out on the following: 📊 Data-Driven Decisions 🎯 Targeting & Personalization ⏱️ Automation & Efficiency 💖 Enhanced Customer Experience 💰 Measurable ROI Reflecting more on these points in this podcast with the MarketingOps.com, where I had an interesting conversation with Michael Hartmann early last year. The fundamentals need to be repeated till it gets ingrained.

🎙Explore the realm of #retailmedia with Nate Pinkston and Paul Brenner on The Digital Deep Dive Podcast! Uncover the strategies for seamlessly integrating retail media into your #advertising approach. Gain insights into harnessing the power of AI, establishing robust connections with RMNs, and crafting innovative ad campaigns. Tune in below for transformative insights that will elevate your in-store advertising strategy!

Excited to dive into Part 4 of our journey to scale Upboost.ai to a million-dollar software company and beyond! 🚀 Last time, we delved into understanding our dream customers. Now, it's time to ask: "Where do they hang out online? This is a game-changer because it's about tapping into existing streams of dream customer traffic instead of creating it ourselves. Our dream customers are already out there on the internet, and it's up to us to find them by asking key questions like: 🔍 Who are the influencers they follow on social media? 🎧 What podcasts do they tune into? 📧 Which email newsletters are they subscribed to? 📰 What blogs do they read? 📺 Which YouTube channels do they follow? 🔑 What keywords are they searching for on Google? By brainstorming answers to these questions, we'll uncover patterns of existing traffic from our dream customers, making it easier to tap into that flow. Ready to elevate your online store to new heights? Try Upboost.ai today and revolutionize your digital merchandising and upselling strategies. Harness the power of data-driven optimization and watch your sales soar! Don't hesitate – start your Upboost.ai journey now: https://upboost.ai/ #Upboost #DigitalMerchandising #EcommerceSuccess #DataDriven #UpsellingStrategies #ScaleYourBusiness

New Episode Drop This was The MarTech Matrix Podcast's first episode expanding beyond MarTech solutions. Our plan is to start mixing in conversations with Marketing and eCommerce leaders along with MarTech Founders and Executives. In this episode, I had the pleasure of speaking with Aaron Zagha, COM of Newton Baby, Inc. about how they approach MarTech and headwinds in the industry. Please have a listen via the links in the comments and LMK what you think. #MarTech #eCommerce #DigitalMarketing #PodcastInsights Cogent Collective Tom Barbaro

Building your first AI-driven marketing campaign may feel like a daunting task, but it doesn't have to be. The key to success lies in careful planning, structured data, and knowing how to leverage AI tools effectively. Start by defining clear and measurable objectives tailored to what you want to achieve—whether that's boosting engagement or driving sales. Gather all necessary data upfront, focusing on quality to ensure your AI can provide accurate insights. Don't forget to explore how AI can help with audience segmentation, personalized content creation, and ad optimization—these techniques can significantly enhance your campaign’s impact. The ultimate benefit? A more effective, personalized, and data-driven approach that truly resonates with your audience. What strategies have worked for you in building campaigns powered by AI? Share your insights in the comments! https://lnkd.in/etQh4rVm

The hottest take was the recommended cut of Google ad spend by 60-100%. 👀 Here are the rest of the highlights from my recent Future Proofed podcast episode with Chris Walker. - Customer acquisition costs in B2B have tripled in the last 15 years. - Companies are overspending on sales and marketing, leading to unsustainably long CAC payback periods of 48-60+ months. - Incremental improvements like optimizing subject lines or SDR connect rates are not enough. Companies need to fundamentally rethink their go-to-market models and budgets. - Instead of spending 50% of revenue on sales and marketing, companies should budget based on achieving a target CAC payback period (e.g. 24 months). - Go-to-market bloat comes from too many tools, over-specialization of roles, and lack of an overarching strategy optimizing the entire customer acquisition process. The traditional demand waterfall model leads to siloed optimization. - To eliminate bloat, companies are cutting Google ad spend, challenging the need for both sales-led and product-led (PLG) motions, making outbound 10x more efficient with AI, and consolidating over-specialized sales roles. - AI has huge potential to automate tasks like research, email writing, and ad optimization. But it can't replace the need for human-led strategy around targeting, messaging, and content. - Change needs to come from the C-suite rethinking financial models and KPIs. Marketing teams need the right data foundation and strategic insights, not just more budget for ads. 👇 Find the full episode below. #futureproofed #gtmai