Andy Youings’ Post

Every season brings new opportunities and challenges. At BuildYourWolfPack, we believe in building a coffee brand that thrives no matter the weather. Let’s create a plan for lasting growth! 🐺✨ 🔸 Adaptability 🌦️ – Tweak offerings to match each season’s cravings, whether it’s a refreshing iced blend for summer or a cozy holiday roast. 🔸 Inventory Strategy 📦 – Stock up smartly for peak seasons and introduce special, limited-edition flavors that keep customers excited! 🔸 Customer Loyalty 💌 – Engage with your coffee lovers all year, offering exclusive deals, surprise tastings, and loyalty rewards that keep them coming back. 🔸 Brand Consistency 🎯 – No matter the season, ensure your brand story remains strong. The WolfPack message stands for strategy, strength, and unity—values your customers remember every sip. Let’s build a coffee empire that lasts! 💪🐺 https://lnkd.in/eDJAGuZe #BuildYourWolfPack #SeasonalStrategy #CoffeeForAllSeasons #BusinessGrowth

The Importance of Journaling After Your Pop-Up Vending Experience 📝Reflecting on your pop-up vending events is key to continuous improvement and success! Journaling helps you capture what went well, identify areas for growth, and generate new ideas. Plus, it's a great way to track your progress and celebrate your achievements! ✨ Benefits of Journaling: ✅️Evaluate Performance: Analyze sales, customer feedback, and overall event success. ✅️Identify Trends: Notice patterns in customer preferences and peak times. ✅️Plan for the Future: Set goals and brainstorm improvements for your next event. Take a few minutes after each event to jot down your thoughts. Your future self will thank you! #VendorTips #Journaling #ReflectAndGrow #PopUpSuccess #ContinuousImprovement #SmallBusinessTips #EntrepreneurLife #VendorJourney #SummerVending #MarketInsights

**Understanding Your Customers: The Key to a Winning Value Proposition** In today's competitive market, truly understanding your customers' needs is crucial for creating a value proposition that resonates. A perfect example of this is Arizona Iced Tea. By recognizing that people want a quick, refreshing drink at a realistic cost, Arizona has carved out a unique niche. Their 99¢ price point, combined with a can that's larger than the average soda, offers exceptional value. This strategy has not only made their product accessible but also fostered strong brand loyalty. You can find Arizona Iced Tea in almost every convenience store and market, a testament to their understanding of customer convenience and value. How are you creating your niche based on your customers' needs? #MakeAnImpact #Sales #SalesTraining #SellingSkills #IWork4Dell #ValueProposition #ArizonaIcedTea

Dr. Squatch has grown the natural men's personal care market with a bold point of view on marketing and their products. This has paid off with Costco distribution! Here's the display I saw this weekend. What do you think? It caught my eye, but it caught my eye because the hands together it kinda looks like.... well..... not something I really want to think of when purchasing soap. My bet is the team looked at the tray separately from the package. The tray uses the package font - ✅ ! We checked off the benefits and RTBs - it's natural, for men, and quality - ✅! Our package will showcase the brand's character holding the bars - fun ✅! The package count is clear, so value will come through - ✅! Club packaging has the benefit of having a tray for added communication and you also get a larger package to tell your brand story. Still, in the fast-paced world of retail, we can be tempted to fast-track the work and deliver something unintended. #commerce #retailinnovation #turningshoppersintobuyers

Is your beverage brand built to last? In our firsthand experience, skipping foundational steps is a common pitfall that hinders long-term success. At Five Star Beverage, we ensure your strategic groundwork is robust, setting the stage for sustainable growth and loyal customer relationships. Connect with us to discover how we can elevate your brand’s strategy and execution. #BrandBuilding #IndustryLeaders #BusinessConsulting #FiveStarBeverage #FiveStarStrategy

I love this marketing idea. The reality is that most people who work at coffee shops struggle to have enough money to purchase coffee from coffee shops when they are not at work. When you are at work, no issues. Many coffee houses offer free or discounted coffee. But what about when you are off? 7-11 is making the argument that you should shop with them. How can you grow your sales by selling to your competition? #marketing #retail #competition #businesscoaching 7-Eleven, C-Store Dive Brett Dworski

Don't miss out! The Top Shops deadline is fast approaching on April 30th. We all understand the significance of benchmarking, but why not hear it straight from past Top Shop honorees? In this video, Herb Homeyer from Homeyer Precision Manufacturing, Mark Vaughn from Vaughn Manufacturing Co., Inc., and Matt Wardle from JD Machine Corp., share valuable insights on the crucial role of benchmarking in your business: https://bit.ly/3xCQcFL

I had only heard of Red Lobster in American sitcoms but oh boy! Their Endless Shrimp promo may have brought in customers, but did it come at the cost of brand dilution and unsustainable margins? This is a classic case study in balancing customer experience with long-term business health. Here are my humble takeaways and would love to hear yours as well. 1) Free stuff = good, right? Well, not always. Ensuring promotions are sustainable and don't cannibalize regular sales are important. 2) Endless buffets might work for some, but not for everyone. Ensure promotions align with your brand identity to avoid confusing customers. 3) The best businesses adapt to changing circumstances. Maybe "endless" wasn't the answer had their been some analytics done to predict customer behavior and appetite (pun intended)!

Did you all hear about Wendy's plans for "dynamic pricing?" I received a few messages from industry colleagues as soon as this hit the news. This article has great insights into what went wrong, and the importance of language in marketing and communication with customers. I enjoyed Sherri Kimes insights regarding prospect theory. "What could have been done to prevent this? Again, let’s go back to prospect theory. ALWAYS frame things as a gain for customers. Rather than saying that you’re going to charge more at certain times, talk about the discounts or special promotions that customers can get." It sounds simple, but it is easy to tell the wrong story and send the wrong message by using a few wrong words. I am interested to see how their pricing strategy actually gets implemented. #tellyourstory #wordsmatter #marketing #communication #customerfocused

“Everybody kind of laughed at us,”. Sounds familiar. Today I heard Daniel Winer from HexClad Cookware being interviewed by Nathan Chan for the Foundr ecommerce event... What an inspirational story. It's always nice to hear stories of people who have failed before landing on their feet. Guy Kawasaki has another amazing story. You can read Daniel's story on the link below. https://lnkd.in/eJeJ7-mb #ProductBusiness #GordonRamsay #BusinessGrowth