Andy Kulkarni’s Post

👉 Successful PPC: It's Not About Spending More, It’s About Spending Smarter.. If you are pouring money into ads without strategy, u are missing the point. Winning on PPC is not about how big your budget is it’s how wisely u use it. ✔ TARGETING: Focus on the Right Keywords, not just the most 'popular ones. Narrow targeting yields HIGHER conversions. ✔ ANALYZE & ADJUST: Continuously monitor your campaigns. Don’t just set it & forget it refine & optimize for performance. CONVERSATION FOCUS Look at your ad spend to sales ratio. A 'high spend' doesn’t mean 'high returns'. Aim for a low ACOS, with high conversion opportunities. 🔆 REMEMBER: smart PPC is about making every dollar count. 💰 SPEND WISELY, WIN BIG!!!!! ---------------- Follow #madihakhalaq for more posts & business tips. ------------ #amazon #fba #PL #customerservices #onlinework #ppcstrategy #PPC

PPC advertising is a vital component of any successful eCommerce strategy. It provides instant visibility and precise targeting. The best part about PPC is that it offers fast results and, in some cases, extensive returns. A successful eCommerce PPC strategy is built around choosing the right keywords, creating an attractive landing page, and designing a seamless shopping experience. If you stay agile and responsive to your data, you can continuously optimize your campaigns and increase ROI. #eCommerce #ppcads #googleads

PPC only works well when it’s managed properly. When it’s not managed well, PPC can drain your business by making you appear for irrelevant searches, lowering your quality score, and more. here for you. Most common PPC Mistakes ✔️1. Incorrectly Using Match Types ✔️2. Not Using Geographic Targeting ✔️3. Forgetting Negative Keywords ✔️4. Not Using Long-tail Keywords ✔️5. Ignoring Quality Score ✔️The advertising model known as pay-per-click (PPC) is generally regarded as an exceptionally effective marketing channel. Its potential for revenue generation is substantial, and its versatility in customization allows organizations to optimize the allocation of funds. By employing PPC, businesses can ensure that their advertising budget is expended judiciously, and they can reap the benefits of an advertising platform that is both efficient and effective. "Unlock the potential of your online business by reaching out to us today. We specialize in crafting the most effective PPC strategies to attract more customers and help you achieve your goals." #PPC #DigitalMarketing #OnlineAdvertising #amazonseller #amazonadvertising #amazonfba #amazonsellercentral #amazonbusiness #ppcstrategy #ppccampaign #ppcagency #ppcexperts #ppcservices

🚀 Want to boost your Google Ads performance overnight? Digioh makes it happen. Dive into our latest guide and see how quizzes can improve your Google Ads campaigns. Leverage the untapped potential of zero-party data to refine your retargeting and skyrocket your ROAS. In this guide, we reveal: - Strategies for crafting hyper-targeted ads with quiz insights. - Success stories from brands - Ways to enhance customer experience, making every ad interaction count. Smarter Google Ads optimization starts here: https://lnkd.in/gwREA2U5 Be part of the 1,700+ brands achieving smarter, more effective marketing with Digioh. #ecommerce #shopify

Want to maximize sales for your eCommerce store? Google Ads is a powerful tool for driving targeted traffic and converting visitors into customers. Here’s how to leverage Google Ads for effective eCommerce advertising and retargeting: 1. Targeted Shopping Campaigns: Utilize Google Shopping Ads to showcase your products directly in search results. By targeting specific keywords and product categories, you can attract high-intent shoppers who are ready to buy. 2. Dynamic Search Ads: Capture a broader audience by using Dynamic Search Ads. These ads automatically generate based on the content of your website, ensuring you reach potential customers searching for related products. 3. Remarketing Lists for Search Ads (RLSA): Retarget users who have previously visited your site but haven’t made a purchase. RLSA allows you to customize your search ads for these users, increasing the chances of conversion. 4. Display Remarketing: Re-engage visitors with display ads as they browse other websites. Display remarketing keeps your products top of mind and encourages users to return to your site to complete their purchase. 5. Ad Extensions: Enhance your ads with extensions like sitelinks, reviews, and promotions. These provide additional information and can increase your click-through rate (CTR). 6. Conversion Tracking and Analytics: Monitor your campaign’s performance with conversion tracking. Analyze which ads and keywords are driving the most sales, and adjust your strategy accordingly to maximize ROI. Ready to boost your eCommerce sales with Google Ads? Let’s create a tailored ad strategy that drives results! I specialize in optimizing Google Ads for eCommerce success. #Ecommerce #GoogleAds #DigitalMarketing #Retargeting #PPCAdvertising #Coach #BusinessOwner #Author #Entrepreneurs #RealEstateOwners

Case Study: Google Ads Campaign Performance for Shopify Store Overview: This case study evaluates a Google Ads campaign run from August 30 to September 16, 2024, for a Shopify store, focusing on three types of campaigns: Performance Max (PMax), Sales Search, and Traffic campaigns. The objective was to drive traffic, convert potential buyers, and retarget them for maximum ROI. Key Metrics: Conversions: 73.54 Conversion Value: $18.6K ROAS (Return on Ad Spend): 1,005.96% Cost: $1.85K Optimization Score: 84.8% CTR (Click-Through Rate): 1.91% Results: The campaign yielded $18.6K in revenue with a 1,005.96% ROAS, generating over $10 for every $1 spent. 73.54 conversions were achieved, and the optimization score of 84.8% shows strong management with room for improvement. Recommendations: Increase CTR by refining ad copy and targeting. Scale budget for high-performing campaigns to further increase revenue. Optimize retargeting through dynamic ads to improve customer engagement and conversions. This campaign successfully achieved its goals, delivering high returns with efficient ad spending.

If your video ads are not performing as well as you expected don't pause them: Suppose you are running an e-commerce store, Someone sees your video ad but does not click on this, a week later this person converts through your retargeting ad, so it does not mean you need too much focus on your remarketing ads. Google is not too much better at attribution. Don't rely too much on Google in_app dashboard metrics, otherwise, you will make a wrong decision and allocate a budget to the wrong campaign. YouTube ads generate tons of brand searches or at least keep in mind your brand/ products in potential customers Google won't be able to tell us the whole customer journey from the first click to a conversion. Our branded or retargeting campaign often just takes credit for the conversion. Always optimize your campaign who generates the first interaction and allocate the budget to these campaigns. #googleads #ppc #sem #attribution #youtube #optimization #budget

𝗡𝗼𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗱𝗲𝘀𝗶𝗿𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? It may be due to incorrect campaign structure. Many advertisers struggle with optimizing their Amazon PPC campaigns, and it often boils down to how the campaigns are structured. An improperly organized campaign can lead to inefficient budget use, lower ROI, and missed opportunities for growth. 📉 𝐂𝐨𝐦𝐦𝐨𝐧 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐚𝐥 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬: 🌐 𝑩𝒓𝒐𝒂𝒅 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈: Targeting too broad keywords can lead to irrelevant clicks. 🗂️ 𝑳𝒂𝒄𝒌 𝒐𝒇 𝑺𝒆𝒈𝒎𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏: Not segmenting campaigns by product categories or performance. ❌ 𝑵𝒆𝒈𝒍𝒆𝒄𝒕𝒊𝒏𝒈 𝑵𝒆𝒈𝒂𝒕𝒊𝒗𝒆 𝑲𝒆𝒚𝒘𝒐𝒓𝒅𝒔: Failing to use negative keywords results in wasted ad spend. 💸 𝑷𝒐𝒐𝒓 𝑩𝒖𝒅𝒈𝒆𝒕 𝑨𝒍𝒍𝒐𝒄𝒂𝒕𝒊𝒐𝒏: Uneven distribution of budget across campaigns and ad groups. 📊 𝑰𝒈𝒏𝒐𝒓𝒊𝒏𝒈 𝑫𝒂𝒕𝒂 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔: Not using data insights to refine and optimize campaigns. ✏️  𝑰𝒏𝒂𝒅𝒆𝒒𝒖𝒂𝒕𝒆 𝑨𝒅 𝑪𝒐𝒑𝒚 𝑻𝒆𝒔𝒕𝒊𝒏𝒈: Not experimenting with different ad copies to see what resonates best with the audience. 🔍 𝑼𝒏𝒅𝒆𝒓𝒖𝒕𝒊𝒍𝒊𝒛𝒊𝒏𝒈 𝑴𝒂𝒕𝒄𝒉 𝑻𝒚𝒑𝒆𝒔: Relying too heavily on broad match instead of using a mix of match types. 🕵️♂️ 𝑳𝒂𝒄𝒌 𝒐𝒇 𝑪𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒐𝒓 𝑨𝒏𝒂𝒍𝒚𝒔𝒊𝒔: Not keeping an eye on competitors’ strategies to identify opportunities and threats. 🔄 𝑰𝒏𝒇𝒓𝒆𝒒𝒖𝒆𝒏𝒕 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑹𝒆𝒗𝒊𝒆𝒘: Not reviewing and adjusting campaigns regularly based on performance metrics. 📊 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 📌 A study by MarketingSherpa emphasizes the importance of precise keyword targeting. 📈 Insights from HubSpot recommend regular audits and adjustments based on performance metrics. 📝 Recent findings by AdEspresso highlight the impact of ad copy testing on campaign success. 💡 𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗣𝗣𝗖 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀?  Share your experiences below, and let's discuss how to overcome them together! #AmazonPPC #DigitalMarketing #PPCAdvertising #Ecommerce #MarketingStrategy #AdCampaigns #ROI #KeywordTargeting #AdOptimization #MarketingInsights #CampaignManagement #EcommerceGrowth #OnlineAdvertising #MarketingResearch #AmazonSellers #PPCMistakes

🌟Google Ads for E-commerce: Driving Sales and Conversions Like Never Before🌟 In today's fast-paced digital landscape, e-commerce businesses need every advantage to stand out and drive growth. Enter Google Ads—a powerhouse tool that can take your online store's sales and conversions to unprecedented heights. 📈 🔹 Precision Targeting : Google Ads allows you to reach potential customers with pinpoint accuracy. From custom audiences to keyword-based targeting, you can ensure your ads are shown to those most likely to convert. 🔹 Dynamic Ad Formats : Whether it's text ads, shopping ads, or display ads, Google offers a variety of formats to showcase your products. Utilize visually engaging shopping ads to attract attention and drive traffic directly to your product pages. 🔹 Real-Time Insights : Gain valuable insights into your campaign performance with Google Ads' robust analytics. Track which ads are generating the most clicks, conversions, and return on ad spend (ROAS), and adjust your strategy in real time. 🔹 Smart Automation : Leverage Google’s machine learning and automation features to optimize your campaigns. Automated bidding strategies and responsive search ads help you get the most out of your budget while saving you time and effort. 🔹 Remarketing Opportunities : Re-engage past visitors with targeted remarketing campaigns. Show personalized ads to users who have previously interacted with your site, bringing them back and encouraging them to complete their purchase. Embrace the power of Google Ads and watch your e-commerce business soar! If you haven’t explored its full potential yet, now is the perfect time to start. Ready to drive sales and conversions like never before? Let’s connect and discuss how Google Ads can transform your e-commerce strategy! 💬 #Ecommerce #GoogleAds #DigitalMarketing #OnlineSales #MarketingStrategy #AdTech #AgathaNweze #SalesGrowth #Conversions