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Creative Consultant & Themed Attraction Designer, Director Andy White Creative Ltd

Re: the ongoing topic of "Bringing Brands to the Stage", I was lucky enough to see the new adaptation of "Fawlty Towers - The Play" at the Apollo theatre, London, last night... no spoilers here, as Manuel says; "I know nothing.... "😉 The superb cast brings three of the classic TV episodes to life; cunningly woven together to become one greater story. The set is cleverly designed to mimic the TV version, and sound, costumes and lighting are all wonderfully faithful to the source material, but I think that this is where the problem lies. In such a literal interpretation from the TV to the stage, having a live cast that doesn't acknowledge the audience somehow seems very distant. We're not involved in any way and the first half seems flat, as we haven't been "warmed up" as an audience at a recording of a television show is, other than by a 30 second audio intro by John Cleese. We as a modern-day audience need more. Everybody in that audience LOVES Fawlty Towers, and we would have adored a rant from Basil aimed straight at us all, whether being irked by our annoying "arrival", or telling us all to go home at the end, but sadly, this play stays well and truly on the stage, and doesn't break the 4th wall to include us, its greatest supporters. My thoughts are that in bringing classic brands to life in the real world, we need to feel involved with them there and then. We're already drawn to our favourite brands and IPs, so it's a great chance for them to give us something back. Live shows don't have to become pantomime-esque to acknowledge us as an audience, but the source material and parameters of it need to be cleverly bent occasionally to make us feel part of it. We need that live connection, to keep us coming back for more. What do you think? #FawltyTowersWestEnd #Nimaxtheatres #FawltyTowerstheplay

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