Helping content creating founders win back their time (YouTube & Podcasts) ✔️ I build AI-powered tools & automations
I would LOVE to talk to some DTC people (share if resonates) Listening to the My First Million podcast (with Shaan Puri, Sam Parr & Ad Professor); over the last months I've been finding out how great of a business idea the Healthy Holistic Homes brand actually is that we've been growing with Miriam Gubovicova over the last 2 years. It's always been kind of a side thing lagging behind but now, I just need to expand a little bit of my focus on this. So far... 👉 We've built @miriamgubovicova & @healthyholistichomes to 55.6K & 75.9K on TikTok 👉 We've now also been growing on Instagram – still low but moving 👉 And we have 2.11K on YouTube (this is our main focus right now) 👉 There's also a great website, a banger quiz & other working lead magnets 👉 Email list is something around 4k but it needs a cleanse https://lnkd.in/dXe9rfX4 https://lnkd.in/d7Q6zNsA https://lnkd.in/dKPZ7Yuw https://lnkd.in/dqCst-MR After realizing what we've been sitting on, we've... 👉 Spoken to some great industry top people & gotten valuable advice 👉 I've stepped down from the HHH brand, and now Miriam is the face 👉 Turned up the content production knob slightly 👉 And this has enabled me to gain a fresh perspective on things So, I realize there's quite a few ways we could take this, but I understand that the product side is where I'm lacking. Do I start affiliating mold remediation & testing services? Start testing & create a database of high quality healthy products? Offer really high-ticket consulting & at-home visits? (which we've done & recorded a couple) Or launch our own product line of clean ______ products? (e.g. clean cleaning products?) So far out most popular videos — where we have the most views both on YouTube & TikTok have been about air purifiers for short-form and mold for long-form. Since we're already producing media that's doing tens-to-hundreds of millions of views for our clients, turning up the intensity on our own content is not a challenge. What's been holding us back the most till now has been the return on investment part — not knowing if the effort we're putting in will ever translate to something tangible. So, this is where we're at — would love to talk to somebody that resonates with what we're building! --- --- --- BONUS CONTENT — Here's a gripe of mine. So, we've generated tens of millions of views on TikTok with our content, but it for some reason NEVER performed on Instagram. However, what planted the seed of our disgust for Instagram was finding our videos (that were stolen from our TT) & seeing them have more views than the original ones. Literally our video, downloaded, from our TT, and posted to Instagram. AFTER we already posted it. And the ours had like sub 1k views and the stolen one had hundreds of thousands or millions. This happened quite a few time and IG refused to take them down 🙃
Drummer, Educator, Creator, Writer
3moYou guys are killing it! :)