Andrew Olsen’s Post

🎉 End-of-Year Fundraising: Key Dates Backed by Industry Experts 🎉 As we approach the final months of the year, it’s time to gear up for the biggest giving season. Here are key dates recommended by leading fundraising associations: 🗓 Early November: Giving Season Kick-off The Association of Fundraising Professionals suggests starting your year-end campaigns now! 🗓 Nov 28: #GivingTuesday A global day of giving, officially recognized and hugely impactful. 🗓 Dec 1: December Giving Begins The start of the most crucial month for year-end donations. 🗓 Dec 31: Year-End Giving Deadline The National Council of Nonprofits emphasizes this tax deadline for annual charitable contributions. These dates represent major opportunities for your nonprofit to boost donations and engage supporters. Remember, the entire period from Black Friday to Giving Tuesday can be leveraged to build momentum! Need help maximizing your end-of-year fundraising potential? I’m here to assist! Whether you need: ✅️ Campaign strategy aligned with these key dates ✅️ Donor engagement plans for the giving season ✅️ Goal setting and tracking for year-end success ✅️ Tech solutions for smooth donations during peak times Let’s work together to make this your most successful giving season yet! 🔍 Want to learn more about how to leverage these industry-recognized dates? Here’s how to reach me: 📞 Give me a call 📆 Schedule an appointment ❓️ Ask me a question right here Don’t let these golden opportunities slip by. Let’s start planning your success today! #EOYFundraising #NonprofitSuccess #GivingTuesday

Do you need to review your charitable giving strategy for the Christmas period? Tips: 1️⃣ Align giving with values: Choose causes that reflect your business’s core values or mission. Whether it’s supporting local communities, environmental initiatives or health-related causes. Think about giving in ways that align with what you stand for. 2️⃣ Involve your team in the process: Engage your team by inviting them to suggest causes or volunteer opportunities. Creating a poll or holding a brainstorming session will ensure your team feels connected to the cause. 3️⃣ Inspire your customers, clients and community: Encourage participation by providing ways for them to contribute. Highlighting your efforts reminds your community of your commitment to giving back and maybe inspire others! 4️⃣ Set clear goals: Plan out what you hope to achieve and determine metrics for success, whether it’s total funds raised, volunteer hours, or specific milestones reached. You can’t do everything! 5️⃣ Share the stories, not just numbers: Focus on storytelling to show the impact of your efforts. Share the stories or photos. Foster an emotional connection with your audience. 📅 The CSBA Client Calendar: https://lnkd.in/gDhtczNt #takingcareofbusiness

-> $560,000 -> $108,000 -> $85,000 -> $75,000 -> $50,000 -> $25,000 -> $10,000 -> $5,000 -> $1,000 These are charitable donations that have been given in response to integrated DIRECT RESPONSE (mail, email, phone) major gift activation campaigns my team runs for our ministry and nonprofit partners. Should you use direct response as a central tool in your major gift fundraising efforts? Probably not. It’s not great for developing relationships. It will never replace the depth of human-to-human engagement. But it’s a fantastic tool for activating NEW major gift giving, and for REACTIVATING stale major donor relationships. Anyone who tells you that you should never mail your major donors has likely never seen major donor mail done well. Highly personalized, highly customized major donor activation mail works incredibly well. We do it all day every day for our partners at DickersonBakker. Hit me up if you want to chat about how I can help your org activate more major donor giving! Please be kind and repost ♻️ this for me!

Hate to break it to ya, but Giving Tuesday might leave you disappointed. And here’s the frustrating part: It’s not because people don’t care about your mission. It’s because of how Giving Tuesday is used. I hear it all the time: --> “Our donors say it feels disingenuous.” --> “Our fundraising keeps declining year over year.” --> “It has the highest email unsub rates.” What started as a big win for nonprofits now feels overhyped and exhausting. But here’s the thing: it doesn’t have to be that way. Giving Tuesday isn’t the problem—it’s the mindset around it. Instead of treating it as a one-off, year-defining event, let’s reimagine it as a springboard for something bigger. Here’s a few ways to do that: 📅 Start your full year-end campaign 60 days early 📨 Outline key giving moments in the season (and how to give) to your existing donors (making sure to provide clear mission goals + the impact donations have) 💻 Give donors the flexibility to give when, where, and how it suits them - wether it's through your website, direct mail, or other means. At its core, a donation is more than a transaction. It’s a path to human connection. A way to hold onto a memory. A way to join a movement. When you empower donors to give on their terms, you’re not just raising funds... You’re building relationships that fuel your mission - today, tomorrow, and for years to come.

GivingTuesday serves as a powerful reminder that the act of giving doesn't need to be monumental to have a significant impact. Even small, thoughtful donations or simple acts of kindness can create a ripple effect of positive change. This day presents a unique opportunity for charities, businesses, and nonprofits to amplify their mission and encourage community involvement. But how can your organization harness this day to make a lasting impact? Start by showcasing stories of past successes to illustrate how contributions, no matter the size, have made a difference. Highlight testimonials from individuals or communities who have benefited from your initiatives. This provides tangible evidence of impact and inspires potential donors by showing the real-world effects of their generosity. Engage with your audience through social media campaigns that emphasize the spirit of giving. Share facts and figures to demonstrate the power of collective action. For instance, according to GivingTuesday's official reports, over $2.47 billion was raised in the United States alone during the 2020 event, proving that when people come together, incredible things can happen. Collaborate with local businesses or influencers who share your values to broaden your reach. Partnerships can increase visibility and attract new supporters who might not have been aware of your cause. Encourage them to spread the message about your work and the importance of GivingTuesday. Finally, consider organizing virtual or in-person events that allow people to participate actively. Workshops, webinars, or community service projects can engage individuals and foster a deeper connection to your cause. By thoughtfully planning and executing strategies that inspire action, your organization can leverage GivingTuesday to raise funds and build a community of committed supporters ready to make a lasting difference in the world. How is your organization celebrating Giving Tuesday this year? Let's share ideas for making this day meaningful! #GivingTuesday #Philanthropy #SocialImpact #CorporateGiving #Nonprofits #CommunityImpact #Fundraising #CharitySupport #GivingBack

Inspiring your audience to get involved with your organization is important, but it’s easy to focus on direct asks and funding above all else. Yes, donations are the key to maintaining your ongoing efforts, but have you considered other ways for your audience to get involved outside of financial giving? Even more common today, you’ll find generations of younger audiences wanting to join in as a part of something meaningful to make a difference. Their alignment with your message is already there, so if their only way of involvement is through donations, you may be limiting valuable potential for your support. Here are just a few ways you can provide for your community to get involved, therefore taking unneeded stress and burden off the plate of your staff: ✨ Ask for volunteers to support with a specific need of a certain project (in-person OR virtually!) ✨ Setup opportunities for peer-to-peer fundraising to provide additional funding outside of regular giving ✨ Develop partnerships with likeminded nonprofits and social enterprise business models who could support through resources or give-back programs ✨ Invite your local community to attend an event that you’re hosting (or invite your global audience to join in virtually!) ✨ Create a social media engagement plan that allows advocates to easily share updates about your work with friends and family What are unique ways that you’ve opened the door to your community to engage with and support your mission? #inclusivitymatters #nonprofitfundraising #helpinghands #communitysupport #nonprofitlife #givingback #nonprofitorganization #givelocal #supportyourcommunity #buildingcommunity

As Giving Tuesday approaches, it's time for nonprofits to shine! 🌟 Our latest blog post is a treasure trove of strategies to help your organization make the most of this global day of giving. 🌐💖 From setting goals to engaging donors, we've got you covered. Check it out! #GivingTuesday #NonprofitExcellence #FundraisingGoals #CommunityImpact

💡 Here is a great resource from OneCause on Year-End Giving. Take a look at this article to start mapping out your August & September calendars for end-of-year fundraising campaigns. Important statistics highlighted in this article... 🚀 "30% of all nonprofit donations happen during the month of December." ⚡ "28% of nonprofits raise up to 50% of their annual donations during year-end campaigns." 🌟 "12% of all nonprofit giving happens within the last few days of the year." Access this informative year-end giving article here 👇 https://lnkd.in/ga55f53E #fundraising #nonprofit

As the holiday season approaches, it's the perfect time to enhance your fundraising efforts. Here are five key strategies to consider: - Engage Your Community: Leverage local networks and social media to raise awareness and build a sense of community around your cause. - Create a Compelling Story: Share heartfelt stories that connect your audience emotionally to your mission. Highlight the impact their contributions will have. - Offer Diverse Giving Options: Provide multiple ways for people to contribute—monthly donations, one-time gifts, or sponsorship opportunities. This flexibility can attract more supporters. - Utilize Holiday Promotions: Consider matching gift campaigns or holiday-themed events that encourage giving while celebrating the season. - Acknowledge and Thank Donors: Show appreciation for every contribution. Personalized thank-you notes or shout-outs on social media can strengthen relationships and encourage future support. By implementing these strategies, we can make a meaningful impact this Christmas season! ✨ #Fundraising #ChristmasGiving #Nonprofit #CommunitySupport #HolidaySeason #EventCoordination

3 Ways to Revamp Your #GivingTuesday Fundraising Campaign 🎉 Giving Tuesday has long been a tradition for boosting year-end donations—but in 2023, trends showed a slowdown in giving. As the novelty of the day fades, donors are increasingly weary of the same old appeals. So how can you make your campaign stand out this year? 🤔 Here are 3 strategies to flip Giving Tuesday on its head and engage your community in fresh, meaningful ways: ✅ Give More Than Money – Encourage donations of time, talent, or goods. Sponsor a service day with volunteer opportunities or in-kind donations to show how giving goes beyond dollars. ✅ Build Relationships – Shift the focus from transactions to connection. Share your organization's impact through public events or collaborate with like-minded groups to extend your reach. ✅ Thank Your Donors – Show gratitude instead of asking for more. Acknowledge the generosity of your supporters and demonstrate the tangible impact of their past contributions. By focusing on relationship-building and showing appreciation, you can make this Giving Tuesday about more than just fundraising. 💡 For more tips to improve your campaign and maximize your impact, read our full post! 👇 https://lnkd.in/emN-Nt9n #GivingTuesday #NonprofitFundraising #CommunityEngagement #EderFinancial