Founder/CEO at MadeBrave® - Marketing Society’s Star Agency of the Year 2024, Speaker on Brand, Creativity & Culture⚡️ On a mission to inspire creativity (and bravery) in everyone
Name me something more rejected than the crust of a pizza… I’ll wait. For the launch of their new stuffed crust, Domino’s has turned the forever-rejected crust into a literal sad face, and honestly, it’s hard not to feel sorry for it 😂 A campaign that blends humour, sympathy, and a deep understanding of consumer behaviour? I love it. It’s time to settle the debate are you a crust lover or a crust leaver?
Andrew Dobbie such an effective way to add a humanistic element to a campaign!🤌🏼🍕
This is sharable content done right! It's funny, relatable, and rooted in consumer behavior. But to answer your question, we are totally crust lovers.
I make crusts work for me. You see, the dog doesn't understand the difference between the nice bit of the pizza and the crust, and so when he turns the puppy eyes on, lays down on his bed and crosses his front paws, he is duly rewarded with pizza - albeit the crust. Despite the deceit, we both walk away from the agreement happy, and there is no wasted food 👍
My dog’s kibble.
I select my pizza based on the amount of crust I see. Supermarket own are the words so I stick with PizzaExpress, where there in minimal crust. Is there a crustless pizza? If not it needs to be invented.
What’s more rejected than the crust? “We have been trying to reach you about your cars extended warr..”
i bloody love the crust, without the crust what's the point in the magical garlic and herb dip?!?!
I clean up every crumb, every time. However, what doesn't go to waste goes to waist. 😁
Could have one with garlic dip pot and drip that looks like a tear.
Storyteller | creative strategic facilitator | rainmaker | CEO & co-founder | we build you BD capacity and improve your pitch win rate | ask about the ROI | practising stoic.
3dCrust lover, l roll the triangle up and eat it like a sossssidge roll (pepperoni). Peanut butter Marmite is more rejected than pizza crust (and quite right too).