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Managing Director at Greenwich Capital Group and Townsend Street Capital I Food & Beverage / Consumer Products I Investment Banking I Private Equity and Venture Capital Investor

𝗣𝗿𝗶𝗰𝗲 𝗖𝘂𝘁𝘀, 𝗡𝗼𝘁 𝗛𝗶𝗸𝗲𝘀 𝗳𝗼𝗿 𝗢𝗻𝗰𝗲.   With inflation impacting consumer spending, food and beverage companies are under pressure to rethink pricing strategies to stay competitive. General Mills recently made a bold move by cutting prices, leading to a spike in demand as more shoppers choose to eat at home.   Their CEO highlighted that eating at home is now 𝘧𝘰𝘶𝘳 𝘵𝘪𝘮𝘦𝘴 𝘤𝘩𝘦𝘢𝘱𝘦𝘳 than dining out—a key factor in their strategy. But with softer demand across the market, brands face a challenging road ahead.   𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁? Learn more about General Mills’ approach here: https://lnkd.in/gJAZs2ag

General Mills sees at-home consumption rebounding after price cuts

General Mills sees at-home consumption rebounding after price cuts

fooddive.com

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