Big news for AI x entertainment: I'm excited to co-lead the new round for Promise AI, a film and tv studio (and eventually game studio!) powered by the world’s best GenAI artists and storytellers. The startup is founded by George, Jamie, and Dave and we're co-investing alongside Peter Chernin from The North Road Company. WSJ writeup: https://lnkd.in/gv8Gq9Pa As we’ve written before, Games and Entertainment are undergoing a profound transformation driven by rapid advancements in generative AI. At the forefront of this revolution is Promise, a new studio pioneering the use of generative AI to produce high-quality films, series, and to develop innovative new formats. Promise will produce new media in collaboration with leading Gen AI artists and storytellers using a reimagined production process enabled by proprietary workflow software. Today, we are thrilled to announce our investment in Promise, reflecting our confidence in their visionary approach to integrating technology with the craft of storytelling. Promise was founded by industry veterans George Strompolos, former CEO and founder of Fullscreen; Jamie Byrne, former YouTube content executive; and acclaimed generative AI innovator Dave Clark. Together, they bring decades of experience in discovering and elevating new voices, with a deep understanding of how technology can broaden opportunities for creators. George and Jamie were instrumental in helping creators harness platforms like YouTube to reach global audiences, while Dave’s groundbreaking work as an independent filmmaker has captivated us. Central to Promise’s mission is their development of MUSE, a first-of-its-kind generative AI production workflow software. MUSE seamlessly integrates the latest generative AI technology throughout the creative process. While there are many generative AI tools available, the challenge lies in making them work together cohesively. Without the know-how to integrate these tools seamlessly, the full potential of AI-driven filmmaking remains untapped. This innovative platform is set to change the game for filmmakers looking to harness generative AI, reinventing the creative process for the AI era. Promise is actively investing in top generative AI talent who blend traditional filmmaking skills and next generation AI creation ability. Behind Promise is a belief that generative AI filmmakers are a new and important class of creators looking to produce innovative new stories that’s only now possible with the advent of generative AI media tools. Promise is also engaging with leading Hollywood rights-holders, networks, and platforms to enable a multi-year lineup of category-defining films and series to be produced and seen by audiences everywhere. By doing so, they aim to set a new standard for high-quality storytelling enabled by AI.
How can you even say "Generative AI artists" with a straight face? It is ridiculous. You won't catch me watching any movies that are fully created with AI. I understand AI is here to stay. But it isn't here to write stories and create films. It is all just plagiarism anyway - AI scripts don't exist without the input of thousands of other scripts.
"world's best GenAI artists and storytellers" is quite a statement. Also, I vomited reading this post.
This seriously has to be a joke right? It's not April... I really don't care who I may alienate on this premise. But "powered by the world's best GenAI artists and storytellers" is all we have to read to realize that this can't possibly be real. Why not invest in genuine talent and people with strong ideas that can boost as opposed to further deteriorate the entertainment industry? Please stop the madness.
Let’s goooooo
As someone who has long admired the craft of storytelling, I can't help but wonder: are we advancing storytelling, or automating it? Perhaps the true challenge is ensuring technology elevates creators rather than erasing them
AI artists are not real. There is little to no talent behind the models borrowed, stolen, or modified.
Ben Afflek thinks you're wasting your time, I certainly don't. Can't wait to see what you build.
A lot of companies have promised this workflow efficiency, I am specifically looking for toolsets that convert 2d to 3d images (Adobe) and allows Ai assisted rigging of mocap assets. If promise can truly deliver workflow efficiencies could be a blessing, but with dozens of companies touting the same vision, hoping we see 1-2 that deliver quality products in film, games and across entertainment 🤞✅💎✨🚀🏴☠️
The future of digital visual storytelling on mobile: Where anyone can be a creator using OpenGL frameworks, now assisted with Gen AI, using Dynamic visual interfaces to create and share interactive visual stories with audiences everywhere. All enabled on your smartphone with your finger. This is the vision and mission of pledgecircle with the development of StoryMobile(TM), a first-of-its-kind patented social workflow production software media tool.
Partner @ a16z
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