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"What’s exciting for CPGs is the ability—one to tap into an engaged customer when they’re in front of the screen as they’re shopping in the store and making decisions on what to put in their cart based on what’s on that screen. Second, CPGs are excited to really take the measurability of online into the store. CPGs love the measurability and the personalization of Instacart’s online ads offering and with Caper Carts, we’re really connecting the two together and bringing it into the store.  Third, CPGs are excited about the fact that they can tap into new ways of making the advertising even more compelling to customers, in terms of leveraging not just what’s in your cart, not just what’s on your shopping list, but where you are actually in the store, to make these really relevant to consumers." David McIntosh, VP and GM of Connected Stores at Instacart, during his most recent interview with Retail Brew on the opportunity for smart shopping carts in the European market. Check out the full story below ⤵ https://lnkd.in/gp2-5i4M #ai #smartcart #grocery #europe

ChaChing® Digital Shopping platform partners with leading media and performance agencies https://ift.tt/7sC1MfP New shopping app provides route for brands to generate cost effective online orders whilst rewarding consumers with market leading financial incentive ChaChing® a digital shopping platform designed to give brands and consumers a fairer way to buy and sell online, has secured the backing of leading media agencies and performance agencies including Havas, EssenceMediaCom, Vagabond and the Push Group. ChaChing® puts brands and retailers back in control over their advertising spend per sale by allowing the merchant to choose their cost per order. In return, the vast majority of that cost is immediately passed back to the consumer in the form of ChaChing® ‘Payback’. For consumers, the ChaChing® model saves them between 10% and 50% on all their online purchases, and the payback goes into the consumer’s ChaChing® wallet on the app which can then be transferred into their bank account immediately the transaction has cleared. Unlike existing online ecommerce models where around 30-40% of every order goes directly to big tech owners, ChaChing® allows merchants to set their CPO, providing greater flexibility and efficiency whilst rewarding consumers with an instant financial incentive that is unique and market leading. While ChaChing® continues to grow at pace, it has already won the support of major UK retailers and businesses including Debenhams, TM Lewin, Gym+Coffee with more brands and retailers joining daily. The platform seamlessly integrates with the major e-commerce platforms such as Shopify, meaning that any retailer can be running a campaign on ChaChing® in a matter of hours. Nick Lawson, Global CEO of EssenceMediacom said: “The ChaChing® app is an interesting proposition with a high proposed cashback mechanism that is very compelling. Consumers will really feel the benefit when prices are constantly rising and the fixed CPO approach means there is no risk to our ecommerce clients.” Tom James Lee, Founder at Vagabond , Agency of All Beauty said: “We love the concept behind ChaChing. Lots of clients are heavily reliant on Google, Meta and Amazon so ChaChing provides a much needed challenger that puts the customer first. The tech is great but, more importantly, the growth potential for clients is massive. The market had been crying out for a platform like this!” Charlie Carroll, Chief Innovation Officer at Push Group, said: “We love disruptive brands and ChaChing is one of them. As an agency it can be tough to sell a new platform or marketing channel to our e-commerce clients however Chaching has no risk and takes almost zero time and effort to implement. An absolute no-brainer for any retail brand to  achieve more sales at a fixed CPO. Plus, unlike selling on Amazon, you can keep the customer data which will become far more important in a cookie reduced future!” Joel Williams, Chief Commercial Officer at ChaChing®, said: “...

Live shopping events have an average conversion rate of 9 percent, surpassing rates seen in traditional e-commerce channels. Agora’s Joe Kwong explores this topic in a new article published by Total Retail. Read on to learn how marketplaces, brands and retailers can drive conversions and increase shopper loyalty in real time. 👉 https://lnkd.in/g9YPvMEp #Agora #liveshopping #retail #brands #eCommerce

Morning all ☕ Is your mobile strategy ready for holiday shoppers!? With m-commerce taking off, Zeta Global's Melissa Tatoris shares ways brands can stand out—from dynamic pricing to mobile-exclusive promotions. 🎁✨ Ready to see how it’s done?

Live shopping offers an opportunity to overcome eCommerce challenges to provide a more engaging and social shopping experience. Check out how PlantStory boosted sales and community, how brands and consumers benefit from live shopping, and how to implement a successful live shopping strategy.🛍️

As live shopping gains popularity, it marks a pivotal shift in e-commerce, prompting marketplaces, brands, and platforms to expand their functionality to better engage customers in real time. Check out this article where Agora's Joe Kwong discusses the live shopping market and strategies for implementation in Total Retail ➡️

The journey of retail has witnessed remarkable shifts—from the traditional brick-and-mortar stores 🏬 to the expansive realm of ecommerce. 🛒💻 Now, with innovations like Amazon Anywhere and TikTok Shop, we find ourselves propelled into uncharted territory. But we’re on the brink of something even bigger. 💥 ‘Off-platform' shopping is ready to shake up the industry by breaking free from the constraints of conventional platforms, heralding a bold new era of 'Retail Everywhere,’ where shoppable content empowers consumers to seamlessly shop anywhere across the open web. 🛍 🌐 However, for those venturing into shoppable content, it's crucial to remember one thing: consistency is key. 🔑 Just like any successful ecommerce venture, maintaining an 'always-on' approach to shoppable content is essential. ⚡️ 💡Check out Nick’s article here to see what that means: https://lnkd.in/g5jRvNSD

#Instacart is shaking up the world of eCommerce and in-store shopping with its futuristic #Caper Carts, turning grocery runs from boring to downright brilliant! Forget the long checkout lines and mindless aisle wandering—this smart cart does all the heavy lifting. Just toss in your items, and it scans them, tracks your total, and lets you check out right there. No more standing around with melting ice cream! And it’s not just about speed—#Caper Carts make shopping fun and inclusive for everyone. Whether you're a kid zipping through the snack aisle, an elderly shopper enjoying a smooth ride, or someone with a disability, this cart turns everyone into a shopping pro. Smart suggestions, special deals, and an interactive touchscreen mean your trip is efficient andentertaining. #Instacart #CaperCarts #SmartShopping #GroceryGlowUp #NoLinesNoStress #ShopSmart #FutureOfShopping #InstaShoppingJoy #EveryoneIncluded #eCommerceRevolution

This article outlines why ecommerce will never fully replace brick & mortar stores. Do you prefer in person or online shopping?

🛒💡📈 Walmart's Digital Transformation: Navigating the Path to Amazon-Like Success and Winning the Unified Commerce Battle Managing Partner Aron Bohlig shared his deep dive and thoughts on what sets Walmart apart competitively, in this article from International Business Times. 💡 Key Insights: - Unique Offerings: Walmart gains the proprietary inventory through its acquisition of VIZIO, enhancing its competitive edge akin to Amazon Prime. - Broad Advertising Reach: The acquisition turns Walmart into a multi-platform network, representing third-party advertising inventory in a new way that could be extensible across Roku and other platforms. - In-Store Superiority: Walmart's brick-and-mortar network gives it a distinct advantage over Amazon, amplifying its advertising effectiveness. #retail #ecommerce #walmart #amazon #digitaltransformation #businessstrategy #retailtech #advertising #unifiedcommerce #retailinnovation #markettrends #digitalmarketing #businessnews #ecommercegrowth #omnichannel #retailers #onlineshopping #brickandmortar #marketanalysis #investmentbanking Read the complete article here: https://lnkd.in/gK3A4yiG