Andrew Schiffman’s Post

Building Fan Loyalty with Data-Driven Marketing – Why FanFliQ is the Perfect Partner for Your Artists’ Growth In today’s music industry, fan engagement and retention have never been more crucial. Research shows that superfans—those most dedicated to an artist's career—are a primary driver of revenue. BTS, Taylor Swift, and Ariana Grande have leveraged powerful fan communities to achieve billions in sales through tailored content and personal engagement. Now, marketing teams of artists, A&R agencies, and labels are realizing that traditional social media can’t provide the level of data or connection needed to foster these deeper relationships. Fan Retention and Revenue: By the Numbers • 80% of fans want more personalized engagement from their favourite artists, and they’re willing to pay for exclusives. FanFliQ allows artists to keep superfans engaged with exclusive content, merch drops, and pre-releases that convert fans from passive followers to active participants in their community. • With the rise of subscription-only content, mid-level artists are seeing up to 2x more revenue from direct-to-fan platforms. Artists on FanFliQ can offer superfans a unique experience and build relationships that directly impact their income. • Community-focused engagement improves fan loyalty by up to 50%—FanFliQ brings fans closer to artists, giving marketing teams unprecedented insight into fan behaviour, from top commenters to referral leaders. As competition for fan attention increases, data-driven marketing is the clear path forward. FanFliQ equips your artists’ marketing teams with insights that lead to better decisions, stronger connections, and lasting fan loyalty. #FanEngagement, #MusicMarketing, #FanRetention, #ARMarketing #RecordLabels #DataDriven #CommunityBuilding #Superfans

Yes, I am a Swiftie -- one of the largest, most devoted and influential fan communities in the world! Fresh off of a marketing retreat, I wanted to provide my take on her latest marketing! That's right! Taylor Swift's latest album, "The Tortured Poet's Department" (TTPD), isn't just a musical release; it's a powerhouse lesson in strategic marketing. Lessons Learned: 🙀 Surprise and Delight: Swift unveiled TTPD during the Grammys, catching both fans and the media off guard. This unexpected announcement created immediate buzz and set the tone for an engaging campaign. 🍎 Leverage Nostalgia While Driving Engagement: By embedding clues in an Apple Music playlist, Swift not only celebrated her past hits but also increased streaming of her entire catalog, effectively utilizing nostalgia to boost engagement. 🎶 Create Immersive Experiences: Partnering with Spotify for a pop-up experience, Swift offered fans a unique, memorable interaction with her brand, enhancing personal connection and loyalty. 😎 Utilize Social Media Innovatively: Swift's use of Instagram and Threads for countdowns and cryptic messages kept the conversation lively and built anticipation. Each platform served a specific role, showcasing the importance of platform-specific strategies. 🤘 Interactive Advertising: Billboards with QR codes turned cityscapes into interactive game boards, merging digital engagement with the physical world—a brilliant strategy to increase interaction and excitement. ⌛ Timed Merchandise Releases: Dropping limited-time merchandise alongside music releases captures peak interest and maximizes sales, a tactic Swift mastered to sell out products swiftly. 😇 Fan Involvement as Brand Ambassadors: Calling fans "interns" and involving them in creative challenges not only fosters a strong community but also turns fans into active participants and promoters of the brand. 📊 Outcome: #TTPD broke the record for the most pre-saved album in Spotify's history, showcasing the power of innovative, integrated marketing strategies. 💡 Key Takeaway: Understanding your audience deeply and engaging them creatively across multiple platforms can create a marketing symphony that resonates and drives results. What was your favorite marketing strategy that Taylor Swift used? Mandy Edwards #swiftie #marketing #cmo Mark Schaefer

It's like music to my ears! 🎶 Optimizing your ad creatives can seriously boost engagement and conversions. Start by A/B testing different designs, using clear calls-to-action, and keeping your messaging on point. Remember, it's all about what resonates with your audience. Want to see real results? Chat with us for a personalized marketing strategy. 🚀 #AdCreatives #DigitalMarketing #ConversionOptimization

Marketers place a lot of value on the ideas within ad campaigns. But they often forget that an idea is only as good as the way it's expressed.   'Some of our customers share names with celebrities.' This one idea underpins the ads from Surreal & Suddenly Fragrances (Lidl's own brand), yet the two resonate differently.   Similarly, the Spotify & Sainsbury’s campaigns are based on the simple idea that people have funny habits. But the different creative styles mean that Spotify’s (I’d argue) is more powerful.   This isn’t to diminish the importance of ideas, and the need for making them interesting and relevant to our audience.   But it’s craft that transforms a straightforward idea into a memorable story. As Sir John Hegarty puts it: "advertising is 80% idea and 80% execution."

🚨 Is TikTok on the chopping block? 🚨 For brands counting on TikTok as a marketing goldmine, this potential ban raises some big questions: - What does this mean for the future of social media marketing? - Which brands stand to lose the most? - And—crucially—how can YOU pivot now to stay ahead of the curve? If your brand isn’t prepared, you might get caught flat-footed. Check out this video for a breakdown of the situation and actionable next steps. 👉 Watch and let’s discuss in the comments! Are you ready for what’s next?

🚨 Is TikTok getting banned? 🚨 If your brand relies on TikTok for marketing, this could be huge. We break down what a ban could mean, who it impacts most, and—most importantly—what brands need to do right now to stay ahead. Don’t get caught scrambling. 👀 👉 Watch the video and drop your thoughts in the comments. Is your brand ready? #TikTokBan #DigitalMarketing #SocialMediaStrategy #Branding #TikTok #Marketing #Advertising

🔊Did you know that music can be a game-changer for your marketing strategy? Introducing the concept of Sonic Marketing – using sound to connect with your audience on a deeper level. 🎶 At Phil Wittliff Songwriting, we specialise in creating custom brand songs that resonate with your target audience, leaving a lasting impression and boosting brand recognition. From TV adverts to social media campaigns, let us help you unlock the power of sonic branding. 🎵 Ready to take your marketing to the next level? Let's talk sonic strategy today! 💼

With great power comes great responsibility, right? In our digital age, it's more like: With great choice comes a great dilemma. In the tangled web of online platforms, knowing how to choose the right one for your business - be it advertising or communication - can be tricky. But fear not! We're here to help you choose the best fit for your company, so that you can speak to the right audience and reach your goals. Contact us now, and let's embark on a journey of growth together! #streamlinemedia #onlineplatforms #advertising

Marketers, brace yourselves... If you're expecting success from launching a new ad channel, you're dreaming! 😂 Here's the harsh truth: You should only dive into a new channel if you're prepared to lose money initially. Yes...be prepared to loose money! Your team needs time to test, fail, learn, and iterate. If you're not ready for that investment, stick to optimizing your current channels. Otherwise, you're just setting yourself up for failure. Do you agree or disagree? Let me know in the comments... #Marketing #SocialMedia #SocialMediaAds #Advertising #TikTok

🚨 Heads up, businesses! 🚨 YouTube is testing a crackdown on ad blockers. This could impact your reach. Want to ensure consistent brand visibility? Sunray Media can craft an impactful marketing strategy that goes beyond YouTube. Let's talk! 💬 #sunraymediaconsultants #growyourbusiness #business #mindsetiskey #b2c #consistency #entrepeneur #businesstips #marketing #ppc #adverstising #paidads #facebookads #googleads #digitalmedia #radio #tvcommercial #website #storytelling #contentstrategy #branding #socialmediamarketing #graphicdesign #trending #reels #tiktok #algorithm #southflorida #miami #broward Source: https://loom.ly/OFVBA_Y