Andrew Leo Cowan’s Post

Moët Hennessy’s investment in French Bloom really highlights the growing trend and demand for non-alcoholic options, now with a little luxury 🥂 As we continue to see consumers prioritizing wellness and mindful drinking, the F&D sector is also evolving to keep up with demand. Exciting developments indeed, and a massive vote of confidence for no-to-low abv products. Curious to see which companies will follow suit 👀 #FoodAndDrink #AlcoholFree #DrinksIndustry

Champagne’s biggest producer is giving alcohol-free bubbly a try. Paris: Luxury giant LVMH, invests in maker of upscale nonalcoholic sparkling wine amid tough market for Champagne. LVMH is buying a stake in a French maker of upscale nonalcoholic sparkling wine, betting that it can convince more consumers to pay upward of $100 a bottle minus the booze. The deal for roughly 30% of French Bloom comes amid a surge in popularity for low- and no-alcohol drinks, and as LVMH’s Moët Hennessy division contends with sluggish demand for Champagne and spirits. French Bloom, which launched in 2021, has sought to capitalize on a growing number of consumers moderating their alcohol intake in recent years and is now sold in 30 countries. The brand—led by a member of the Taittinger Champagne family—has roughly doubled its business each year and is on track to produce close to 500,000 bottles this year. Champagne is big business for LVMH, with Moët Hennessy holding a dominant position in the market. Its brands include Dom Pérignon, Krug and Veuve Clicquot. The company also owns prestigious wine labels such as Château d’Yquem and Château Cheval Blanc. The investment in French Bloom marks LVMH’s first move into nonalcoholic drinks, joining some of the biggest names in the booze industry—from Guinness to Heineken—in moving into a fast-growing market.

🚨 Just 3 days left to invest in Drink Glimmer Wine! 🚨 Glimmer is sparkling to success! With an overwhelming response to their first bottling, they’re already preparing for a second as demand soars. This is your chance to be part of a rapidly growing brand in the booming non-alcoholic beverage market. Here are some highlights from their journey so far: ✨ Unprecedented Growth: The non-alcoholic beverage market is thriving, with leaders like Moët Hennessy making strategic investments in premium alcohol-free options like French Bloom. 🍾 Glimmer Shines Bright: Positioned as a premium de-alcoholized sparkling wine, Glimmer is meeting the growing demand for health-conscious, sophisticated celebrations. 🌟 Market Recognition: With LVMH’s recent endorsement of non-alcoholic champagne, it’s clear the industry is shifting—and Glimmer is at the forefront. Don’t miss this opportunity to invest in a brand poised to lead this sparkling revolution. Invest here today: https://lnkd.in/gYna2E5B #Investing #Innovation #LuxuryDrinks #EquityCrowdfunding #CommunityCapital

I had an interesting discussion on the weekend about how the wine industry has simply surrendered to wowsers and the anti alcohol lobby. A perspective to consider is the industry simply admitting that through the production on non alcoholic wines that they believe that what the anti alcohol lobby is saying about wine being simply a poison is right. Let’s look at the development of non alcoholic wines, the last time I looked this is an industry driven initiative not a consumer led one. By producing more and more non alcoholic formats is the industry signally the anti alcohol lobby is correct. Funny thing is wine more than any alcoholic product is singled out , I don’t believe we see the same focus on spirits and beer. Just an aside finding a drinkable non alcoholic wines is near impossible it’s very essence has been stripped right out her soul . I drink wine for pleasure not to get wasted , I am concerned about the future of wine as we head further and further down this path. Many may not agree with me so let the debate begin - the new era of the Flexi- Drinker is dawning 🍷😎😃

Moët Hennessy Invests in Nonalcoholic Champagne Brand. Moët Hennessy is taking a bold leap into the future with its investment in French Bloom, a nonalcoholic sparkling wine brand. This move is driven by a growing market trend: the shift towards moderation in alcohol consumption, particularly among younger generations. As the preference for alcohol-free alternatives gains momentum, it becomes crucial for beverage companies to diversify their portfolios. Moët Hennessy is strategically positioning itself to meet the evolving demands of consumers who prioritize health and wellness while still seeking luxurious and sophisticated drinking experiences. Read the full article here: https://bit.ly/3NOLYzM #FlavorWiki #MoetHennessy #FrenchBloom #MarketTrends #NonAlcoholicWine #FutureOfBeverages

𝑵𝒆𝒘 𝒊𝒏 𝑫𝒓𝒊𝒏𝒌𝒔 🍸 𝑫𝒊𝒂𝒈𝒆𝒐 𝒍𝒂𝒖𝒏𝒄𝒉𝒆𝒔 𝒏𝒆𝒘 𝑮𝒍𝒐𝒃𝒂𝒍 𝑳𝒖𝒙𝒖𝒓𝒚 𝑫𝒊𝒗𝒊𝒔𝒊𝒐𝒏 🌏 Diageo have announced the launch of a new global division for its luxury spirits brands, Diageo Luxury Group, where the drinks giant will look to build its premium portfolio. The new division will oversee Scotch brands such as Port Ellen and Brora, whilst looking after 15 brand homes & distillery experiences (including the Jonnie Walker site). They will also manage London-based Fine Wine & Spirits Retailer, Justerini & Brooks, as part of the move. Luxury is not a new concept to Diageo, with their Rare & Exceptional division showcasing some of the most premium Whisky and Tequila on the market. However, this new division is intended to expand on their innovative work over the last few years in consumer trends, such as the premiumisation of spirits and cocktail culture. #fmcg #drinks #diageo #spirits #luxuryspirits

The Latest in the Spirits Industry: The spirits industry has been buzzing with news lately, reflecting a mix of challenges and opportunities that highlight its dynamic nature. Here’s a snapshot of the latest trends impacting distilleries and spirits brands worldwide: Financial Pressures Shake the Industry One of the most notable developments is Stoli Group USA filing for Chapter 11 bankruptcy in late November. This move was attributed to a major cyberattack that disrupted operations, ongoing legal battles with Russia, and financial strains with its lender. The company reported liabilities ranging from $50 to $100 million—a stark reminder of how external pressures can disrupt even well-known brands. Similarly, Rémy Cointreau, renowned for its premium spirits, has revised its sales forecast downward, anticipating a 15-18% drop in revenue for the fiscal year. The U.S. market recovery has been slower than expected, with inflation and tariff uncertainties weighing heavily on consumer spending. Market Trends and Consumer Shifts Despite financial challenges, there are exciting shifts in consumer behavior that signal growth opportunities for the industry. One standout trend is the rising popularity of boutique local spirits. These locally crafted products not only celebrate unique flavors but also align with the growing demand for authenticity and sustainability. Meanwhile, the Guinness shortage concerns in the UK highlight a surge in demand for iconic brands. Events like the Autumn Rugby Internationals have boosted consumption, forcing producers like Diageo to reassess distribution strategies to meet heightened demand as the holiday season approaches. Innovations and Star Power In August, Beyoncé teamed up with Moët Hennessy to launch SirDavis, an American whisky brand with deep Texas roots. This move underscores the growing intersection of celebrity influence and premium branding in the spirits world. Edinburgh Gin is preparing to open a state-of-the-art distillery featuring a rooftop terrace and immersive gin experiences. Scheduled to debut on December 6, this new venture will offer guided tastings and exclusive tours, merging product innovation with a focus on customer engagement. While financial pressures and shifting consumer preferences pose challenges, they also pave the way for innovation and reinvention. Whether through local craft liquors, sustainable packaging, or celebrity-driven brands, the future holds promise for those ready to adapt and innovate. This is a moment to stay agile, creative, and focused on what truly resonates with today’s consumers. Cheers to navigating these exciting times! #SpiritsPackaging #DistillerySupplies #BottleCapsules #CapsulesAndClosures #PremiumPackaging #SustainablePackaging #CustomPackaging #CraftDistilling #DistilleryTrends #SpiritsIndustrySolutions

Luxury and commodity in the wine business.

The Champagne category has slipped in the U.S. the past two years, but after stabilizing in the first half of 2024, there could be renewed growth on the horizon. According to Impact Databank, total U.S. Champagne depletions declined 12.5% to 1.58 million 9-liter cases in 2023. The top 20 brands account for 94% of the market, led by Moët Hennessy's duo of Veuve Clicquot and Moët & Chandon, which remain not only far and away the largest Champagne labels stateside, but also the top two wine brands overall by retail dollars among all wines priced at $25 and over. #champagne #wineindustry https://lnkd.in/eg-FB8Tz

2023 marked another dismal year for Cognac in the US. Continuing the slowdown in sales since the peaks of 2020 and 2021, the major players in the sphere have all felt the effects. Just Drinks speaks with industry players to see if there will be a recovery in 2024 or if there are structural issues for the market. BNIC - Cognac Anne BLOIS - CAMUS COGNAC Jean-Sébastien Robicquet - Maison Villevert Rémy Cointreau Moët Hennessy Pernod Ricard Courvoisier Campari Group https://lnkd.in/eF6cr5jD