I ghostwrite email and social content for HealthTech companies 🔆 Committed to building mental resilience and authentic leadership ⛩️
There's one missed opportunity I continue to see on HealthTech company's websites. They have a button for "Book a Demo," but no education about what they do. Why's this a problem? Because booking a demo is a huge time commitment upfront. Who's going to book a demo for something they know nothing about? You have to consider the 5 levels of customer awareness. Unaware of the problem or the solution. Aware of the problem but not the solution. Aware of the solution but not of the product. Aware of the product but has not yet made a purchase. Knows the product and is ready to make a purchase Once I dig around some more, I end up learning more from: -Blog posts -Case studies -Anecdotal stories -Interviews But that takes time. Something I enjoy doing, but maybe the causal reader/visitor won't. What's the best way to book more demos? Create a high-value educational email course as a lead magnet which will cruise through each stage of customer awareness. You can drip this out over 5-7 days with each day answering a question or offering a quick win to a problem. If you have a library of content to draw from, all you'd need to do is repurpose it for email. Then your product/service will be expertly positioned as the answer to their problems. They'll be more ready to book because they know what you do and how you'll help. - - - Hi, I'm Andrew and I write email and social content for HealthTech companies. DM me for a free 5-day email course outline specific to your product/service to get a feel for how this would look for your business.
