Andrei Traikovski’s Post

Some of the best companies online are so grounded in their own vibe that they've stopped adopting the energy of other brands. While others sweat it out across socials to appear more relatable, they only end up sounding the same. The ones choosing to build character for who they are stand out above the rest, escaping any slight thought of competing with the others. They have more to discuss than just jumping on to the comment section and following the next trend. Why? Well ... like me and you, they have more to show as they build relationships with their communities. 1) They haven't settled with being another logo on the internet. 2) They are happy to admit when they get it wrong because being imperfect is who we all are. 3) They go beyond romanticising what they do and invite their communities to collaborate, critique and build together. 4) They acknowledge that they need the people just as much as they are required. 6) They consciously try to show what is happening in the business, rising above the usual talking about themselves and nothing else. When who they are is just the tip of the iceberg, you know they will always surprise and delight you whenever you come across them online.

BRAND IS DEAD. LONG LIVE CHARACTER. I just came out of a live video presentation by Miami Ad School with Andy Pearson VP of Creative from Liquid Death and it got me thinking about the landscape of brands in Jamaica and how this concept could revolutionize local marketing strategies. Jamaica’s culture is rich with characters—whether in our music, our sports, or our everyday interactions. In today's world, it’s clear that what resonates more powerfully is character—a unique personality that goes beyond a logo or tagline. Its time to consider the characters we want to emulate and allow room for more fun and spontaneity in our marketing. Incorporating character into branding isn’t just about being different for the sake of it; it’s about evolution. It’s about stepping into the future of marketing, where the lines between brand and character blur, allowing for a more engaging and dynamic relationship with consumers. I'm looking forward to seeing more character and less 'corporate'.

This is the way. Taglines have been exhausted. We’re in an age where it’s not enough for a brand to announce what they stand for—they need to offer ways to experience it. It’s time to personify a brand’s identity through characters and materialise their culture and values through worlds. As brands expand into virtual spaces to seek younger audiences, this will become essential for driving new revenue streams and staying relevant. #brands #marketing #avatars #virtualworlds

Character Building Goes Hand In Hand With Representing what a Brand stands for with no filters. Correct me if I am wrong Andy Pearson, building character allows you to showcase multiple sides and personalities which you want Liquid Death to be associated with. Which would certainly not be possible when we are directly building a brand with a set Brand Guidelines. Furthermore, I believe that building a Character and Building a Personal Brand is alike in a sense. What are your thoughts on this? #liquiddeath #branding #character #personality #buildbrand #agency #strategy #marketing

Ever Heard of a Billboard You Can't Take Down?🚫 Sounds intriguing, right? MCD pulled off a brilliant stunt.🤯 They planted rare 𝗖𝗮𝗹𝗶𝗳𝗼𝗿𝗻𝗶𝗮𝗻 𝗽𝗼𝗽𝗽𝘆 𝘀𝗲𝗲𝗱𝘀 in the exact shape of their logo. 🌸 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝘄𝗶𝘀𝘁: In California, cutting these flowers is illegal. So, by law, this “𝗯𝗶𝗹𝗹𝗯𝗼𝗮𝗿𝗱” can't be taken down! This clever move not only showcases MCD’s 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 but also highlights the 𝗽𝗼𝘄𝗲𝗿 of blending nature with marketing. What can we learn? Sometimes, the best marketing strategies think 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗯𝗼𝘅—or in this case, 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗯𝗶𝗹𝗹𝗯𝗼𝗮𝗿𝗱! Enjoyed this story? Follow Ishika Diwan for more fascinating insights into the world of marketing & branding!

Brand Marketing is nothing more than being well known by the right people for the right things. Everything else is details. Remember this when you’re completely submerged in details and don’t know which way is up or down.

If you aren’t building a brand, you’re just another choice among many. Marketing isn’t merely about showcasing your product. It’s about crafting a reputation that people recognize and rely on. Without a solid brand, you blend into the crowd, becoming something easily overlooked or swapped out. Think about it—do you want to be just another option, or do you want to create something enduring? The essence of marketing lies in brand building. Without that focus, you risk leaving your business behind.

Marketing is crucial but not before branding baby. Please get to know your brand so you can have something to market. Everything centers around it. Branding is even distinguished down to how you answer the phone when someone calls. Understand this. It’s the first priority!

Bland, beige, vanilla, mediocre branding & marketing are often the result of staying in the safe lane. Want to be more, be seen more, to summit higher than your brand has ever done before? If YES chance are you need to CHANGE your brand strategy. Marketing without a strong brand purpose, story and strategy is like giving your next presentation in Swahili (unless your audience is East African, of course). Sure, you’ll be saying some epic stuff but it won’t resonate or connect. Hmm 🤔 think about it. Time to find your true essence, go into new space and claim your difference? Then drop me a DM to explore your difference.

I don't believe in brands, Marketing doesn't work for me. Says a guy wearing an Apple watch, and Nike shoes, while sipping a Coke. Sounds funny, right? The truth is, that branding shapes perception, and perception drives decisions. A strong brand doesn’t shout. It whispers into the hearts and minds of its audience. If you're not investing in your brand, you're leaving your business in the shadows. Great marketing isn’t about pushing products; it’s about creating relationships. If you're not seeing results, maybe it’s time to rethink your approach. It could be - ⭕The way your brand looks ⭕The place where you represent yourself ⭕Or maybe your brand needs a different story It’s easy to overlook the importance of branding, but consistent effort is what makes the biggest difference. Whether you’re a small business or an industry giant, your brand is the foundation of trust, loyalty, and success. That’s it for today! 🙂 I hope this helped. P.S. For some reason this post took 4 months, but since I am back now, we’ll have a lot to talk about I swear, so don’t forget to follow me. :) P.S. I am changing my posting time to 5 pm IST for now so I can stay more active.