Innovation, Sustainability and Brand Strength is the title of the very good article from the diy magazine. Thanks to Rainer Strnad for the interview and to the #tesa Consumer team for the #brandtransformation. We launch numerous new tesa consumer products and invest into the consumer brand. For example, we launched our hero product tesaFilm as PCR sustainable solution and we launched the new kitchen organizing series. https://lnkd.in/eqB-3_9e The article is in German. #tesaconsumer #innovation #sustainability
Rainer Strnad
3mo
Thanks, Andreas (Andy) Mack, for the opportunity to talk talk you and to exchange ideas. The English Version of our interview can be found at https://www.diyinternational.com/content/diyplus/2024/09-2/26/innovation-sustainability-brand-strength.html
"Voluntary sparring partner for high-potential young professionals. I am doing this on a voluntary basis."
3moAs a former employee of tesa, I can say that strong brands like tesa maintain an advantage even during economic uncertainty. This is because the company has always focused on consistent quality and innovation. I have seen how tesa continually invested in new products and brand campaigns, which helped maintain customer loyalty, even in tough times. Brand loyalty is something that tesa truly understands. The positive user experiences we created, such as the "Tadaa moments," ensured that customers kept choosing tesa, despite the availability of cheaper alternatives.