Anders Kopp’s Post

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Public Affairs Pro - Founder, author, board member

Scenario-building in Public Affairs: Managing for process, not outcomes... It has become more common to see scenario planning exercises in Public Affairs departments in Europe. More complex business environments increasing international operations, different policy regimes, sophisticated competitors etc, are factors that have pushed (more) PA pros to regularly run these scenario exercises - which can be a healthy habit. So typically PA pros use some variant of the model below as a starting point (excerted from my book, The Public Affairs Engine). However, this has then created a new bad habit, which is also often seen in sales: endless discussions about how realistic it is to get a “yes” from a lead, or “how many leads are we going to close this month”. Something which is out of your control. Transferred to Public Affairs, I have witnessed endless discussions on how realistic e.g. a new proposed policy or piece of legislation is to get adopted/changed/stopped. I get why this happens. It’s more interesting to discuss the latest political rumours, but it also leads decision-making on to a path based on guessing or “intuition-decisions”. I have seen PA pros be very convincing in their political speculation, but be horrible wrong - without learning anything from it. Scenario exercises are of course relevant to touch upon, but only for a limited time as it often turns into mere speculation. Because its out of your control. So most of the energy should instead be transferred to what you can actually influence: the processes that PA operate in and according to. It is a matter of focus, and there is an opportunity cost to everything you do. And PA pros should be managing (more) for process, not outcomes. #publicaffairs #creatingapaculture

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Alan Hardacre, PhD

PUBLIC AFFAIRS LEADER - Building & Executing Best in Class Strategies / Thought Leadership / Teaching

3mo

Anders Kopp - I agree there is often either too much speculation around whether a change can be made or no discussion at all. I have seen many organisations, when they prioritize their Public Affairs work with their business add lines to estimate their 'ability to influence' and/or 'likelihood to happen'. The idea being it might be a business priority but simple not possible to influence. This is a key part of a clear dialogue between PA and a business - to avoid intuition decisions or cascaded objectives that have not been discussed.

I know I am being lazy, but could you post a link to your book here

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