ABS-CBN News Channel’s Post

The biggest e-commerce brands in the Philippines are missing the mark, and it’s frustrating! 😤 I recently tried to buy a JBL microphone online from one of the biggest retailers in the country—SM Malls. And let me tell you, it was a nightmare navigating through their multiple confusing websites: SM Store, SM Supermalls, SM Markets, SM Appliances, SM Online... you get the idea. Instead of making the customer journey easy, they’ve overcomplicated it by creating tons of nearly identical sites, each fighting to rank for the same terms. The result? A frustrating user experience that pushes customers straight to competitors like Shopee or Lazada. Let’s not even get started on the fact that this mess of Exact Match Domains is not just bad for SEO, but a hacker’s dream! The whole strategy is hurting their e-commerce adoption and leaving customers scratching their heads. SM Supermalls, here’s a tip: Consolidate your platforms. Simplify the experience, and focus on what matters—helping your customers find what they need, easily and securely. What’s your take on this? Have you faced the same frustrations with local e-commerce sites? SM Supermalls SM Retail #EcommerceStrategy #SEOFail

Here's your 𝗣𝗨𝗟𝗦𝗘 𝗟𝗜𝗧𝗘 - a weekly round up of the important e-commerce updates to know ⬇️ 🔖 Does your e-commerce strategy include TikTok? If it makes sense for the brand at hand, it probably makes sense to test as 6 out of 10 TikTok users in SEA watch livestreams daily that blend entertainment and shopping [Source: Retail Asia] 🔖 CEO/Co-founder of priceza.com shared the most popular shopping channels among Thai consumers in the past month were Shopee (75%), Lazada (67%), and TikTok (51%). "Leveraging e-commerce data will empower brands to make informed decisions and enhance their competitive edge," - Thanawat [Source: The Nation Thailand] 🔖 The annual SEA eConomy by Google is out! Want to understand what companies should focus on next year? Download it here https://lnkd.in/d_3ZVMk5 [Source: Google] (we're proud to be an official research partner for the report 💪🏻 ) Are you a leader in the e-commerce space? Subscribe to our newsletter to receive the latest data driven e-commerce insights: https://lnkd.in/gyQsYRfa #ecommerce

I’m happy to share that I’ve obtained a new certification: International E-Commerce from Snap Inc.! I've discovered Snapchat's latest product solutions that can assist e-commerce advertisers in achieving results at every stage of the funnel. I've learned what renders the Snapchat Generation an indispensable audience for e-commerce advertisers. 💡📊 I've mastered how to craft the most impactful Snapchat ads using Snapchat's creative 'golden rules' for e-commerce advertisers. 🎨📈 #snapchat #snapchatters #E-Commerce #digitalAds

💡 China's E-commerce Platforms: Two Key Categories Based on Consumer Decision Chains💡 1️⃣ Traditional E-commerce Platforms (Downstream) These platforms emerged from the shelf-based shopping model, where users search for what they need. Examples include:  🛒 Alibaba, JD.com, and Pinduoduo. 2️⃣ New-Generation E-commerce Platforms (Upstream)  These platforms thrive by driving shopping demand through content. They influence users before they decide to buy. Examples include:  🎥 Douyin, 📺 Kuaishou, and 📱 Xiaohongshu (RED). 🚀 Whether it’s product hunting or impulse buying, China’s e-commerce ecosystem offers something for everyone! www.tuscbec.com #eCommerce #ChinaTrends #SocialCommerce #OnlineShopping #DigitalEconomy #ChinaMarketing 

🚀 New Newsletter Alert! 🚀 We're excited to share the latest edition of our Genuine Weekly Newsletter: "What is Douyin and How Has it Become a Major E-commerce Player?” In this issue, we dive deep into the the rise of Douyin as e-commerce platform in China and which categories are most important. In addition, we will look at the customer journey on Douyin and how it’s different from traditional e-commerce platforms. 🔍 Highlights Include: ·      Introduction of Douyin ·      Rise as E-Commerce Platform ·      Social Commerce: How is it Different from TMALL and JD? ·      Comparison with TikTok Whether you're a seasoned player or new to the Chinese market, this newsletter is packed with valuable information to guide your journey. Don't miss out on the strategies and tips to ensure success! #China #ecommerce #Douyin #TikTok #socialcommerce

Southeast Asia is the new Singles’ Day battleground Promotions from Chinese e-commerce platforms are infiltrating people’s lives across the region, where e-commerce is seeing explosive growth. On the bustling streets of Bangkok, TikTok Shop’s Singles’ Day shopping campaign is hard to miss, as large LED screens flash promotions in endless loops. Promotions have been infiltrating people’s lives in other ways, as well. On the ride-hailing app Grab, TikTok Shop’s Double 11 logo appears prominently on the map interface. A promotional blitz from Lazada, which is owned by Alibaba Group Holding, has turned it into a top-trending topic in Thailand, while the microblogging platform X is full of in-feed ads trumpeting enticing discounts. The world’s biggest online shopping festival, also known as Double 11 because of its original November 11 date, is finding fresh momentum in rapidly growing Southeast Asian markets. Source: SCMP.com

Sea Group is raising seller fees on its e-commerce platforms, surpassing competitors like TikTok and Temu, in an effort to improve profit margins. This move reflects Sea's strategy to balance growth with profitability amidst increasing competition in the Southeast Asian e-commerce market. #SeaGroup #PricingStrategy #MarketStrategy #ProfitMargins #Ecommerce #OnlineRetail #MarketCompetition #DigitalEconomy #SoutheastAsia

Asia is dominating global e-commerce sales, largely thanks to consumers in China. The region's total e-commerce revenue in 2023 came close to a whopping 1.7 trillion USD and the market is expected to grow 14% every year until 2027. With such a huge market share, Asia's influence is starting to be seen in the rest of the world. TikTok Shop is on the rise in Western countries as one of the biggest social commerce platforms. #ecommerce #ecomercenews #china #asia #tiktok #tiktokshop

TikTok has rapidly evolved into a major player in the e-commerce world, merging entertainment and online shopping in a unique way that drives results. From increased product discovery to a rise in impulse purchases, the platform offers unmatched opportunities for brands and entrepreneurs alike. With TikTok's e-commerce market expected to grow by 30% annually, now is the time for brands to leverage this dynamic platform. Swipe through our carousel to see the data fueling this e-commerce transformation! #Ecommerce #TikTokForBusiness #SocialCommerce #BusinessGrowth #DigitalMarketing #CompanyInsights

Asia is dominating global e-commerce sales, largely thanks to consumers in China. The region's total e-commerce revenue in 2023 came close to a whopping 1.7 trillion USD and the market is expected to grow 14% every year until 2027. With such a huge market share, Asia's influence is starting to be seen in the rest of the world. TikTok Shop is on the rise in Western countries as one of the biggest social commerce platforms. #ecommerce #ecomercenews #china #asia #tiktok #tiktokshop