Anastasiya Shtokolova’s Post

When working with social media content creators or influencers, don’t be swayed by high numbers of likes and comments. An influencer with fewer likes and comments may actually drive higher sales or signups for your SaaS business. #SaaS #sales #entrepreneur #influencer #contentcreator

Identifying the ideal TikTok influencer for your brand can be transformative, but what if top-tier names aren’t within your budget? Fear not! There's a wealth of talented creators perfectly suited to your financial plan. Here are some strategies: ➜ Target micro-influencers: They foster engaged communities and often charge less than high-profile influencers. ➜ Look for niche creators: Find individuals whose values align with your brand and resonate deeply with your audience. ➜ Prioritize engagement over follower count: Smaller audiences with high engagement can deliver more impactful results. Bonus Tip: Utilize tools like HypeAuditor's complimentary TikTok Money Calculator to estimate fair compensation for your influencer collaborations: https://casthr.co/l/n2 #influencermarketing #tiktokmarketing

Food for thought: 79% of influencers prefer ongoing collabs to one-off posts. 🤳 When brands commit to creators, scaling content becomes so much easier. Not to mention you encourage your influencers to be loyal to your brand long-term. ⌛️ Building an internal creator community is a proven way to support ongoing promotions and product launches. Granted you know how to wrangle it all! 🤷 Want to learn best practices for building and managing 100s of influencers to maximize brand awareness? Tune into our next webinar (“Beyond the Post: Building Creator Communities at Scale”) on Thursday, July 18, at 1 PM EDT. 📅 Save your seat with the link below! 👇 https://hubs.la/Q02Fc8Pc0 #influencers #influencermarketing

[TikTok: Your Brand’s Next Big Opportunity 🌟] TikTok isn't just a trend—it's a game-changer for brands. Here’s how you can benefit: 🌟 Massive User Base: Over 1 billion active users, mainly Gen Z and Millennials, engaging daily. 🎥 Creative Platform: Create fun, engaging content that stands out and goes viral. 🤝 Influencer Partnerships: Leverage TikTok influencers to reach new and engaged audiences. 📊 Targeted Ads: Utilize TikTok’s advertising options to reach the right people at the right time. 🌍 Global Reach: Tap into TikTok's diverse, international user base to expand your brand's footprint. Don’t miss out on TikTok’s potential to boost your brand. Ready to get started? Let’s talk! #TikTokMarketing #SocialMedia #BrandStrategy #InfluencerMarketing #GlobalReach

Unlocking the Power of TikTok for Your Business If you think TikTok is just a platform for dance challenges and viral memes, think again! This powerhouse of social media is quickly becoming a goldmine for businesses looking to reach a diverse and engaged audience. With over 1 billion active users globally, TikTok offers a unique space for creative content that resonates with users of all ages. Whether you’re a small startup or a large enterprise, there’s potential to amplify your brand and connect in an authentic way. Here are a few ways to leverage TikTok for your business: Showcase Your Brand Personality: Share behind-the-scenes moments or quick tips to humanize your brand. Engage with Trends: Participate in trending challenges to stay relevant and increase visibility. Leverage Influencers: Collaborate with TikTok influencers to boost your reach and credibility. Ready to give your marketing strategy a boost? It's time to explore TikTok’s world of opportunities. #DigitalMarketing #SocialMedia #TikTokMarketing #BusinessGrowth

Overloaded inboxes, missed messages, and the struggle to connect—welcome to the creator economy in 2025. 📥 Email’s effectiveness is fading fast, with creators (especially TikTok Shop influencers) swamped by hundreds of messages weekly. DMs, communities, and even SMS each have their limits. SMS remains the last “sacred” channel, but overuse could quickly wear it out. How can we keep communication effective and sustainable? In the latest Creator Conversations, Paul Boulet, Co-Founder & CEO of Click Analytic, and I discuss communication fatigue in the creator economy. Catch the full convo in the comments! 🎙️ #CreatorEconomy #InfluencerMarketing #DigitalCommunication #InfluencerRelationships #456Growth

Think TikTok is just for dancing? Think again. TikTok isn’t just a platform; it’s a place where brands can connect with real people in fun, meaningful ways. And this is where working with TikTok influencers can help you reach massive audiences. Our latest YouTube video shares detailed steps on how to make TikTok influencer marketing work for YOU. Check it out below 👇 #tiktokmarketing #tiktokinfluencers #tiktok

Influencer marketing is evolving! 1. Real over reels: Ditch the filters, embrace authenticity! Consumers crave genuine connections, so expect influencers to share their real experiences and opinions. 2. Short & sweet: Attention spans are shrinking, making short-form video content like TikTok and Instagram Reels the new stars. 3. Niche it up: Forget the one-size-fits-all approach. Brands are finding success with micro-influencers who cater to specific, engaged communities. 4. Shoppable streams: Live shopping is booming! Influencers are using live video to connect with audiences and drive sales in real-time. What trends are you most excited about? Let us know in the comments! #influencermarketing #businessbranding #influencercollaboration #trendingposts

TikTok isn’t just for Gen Z—it’s where brands are building global communities🌍 TikTok influencer marketing is a game-changer for connecting with audiences worldwide. In our latest YouTube video, we share: ✔️ How TikTok’s algorithm makes it easy for creative content to go viral. ✔️ Why user-generated content feels more authentic and relatable. ✔️ Tips for finding the right influencers (spoiler: it’s not just about big follower counts). ✔️ Real-world examples to help you start strong. Check out our video below and make sure to subscribe to our channel: https://lnkd.in/dzKCUhpf #tiktokmarketing #tiktokinfluencer #influencermarketing

Not all social platforms are created equal, and treating them the same could hurt your brand! Suppose you want to get the most out of your marketing budget and run influencer programs that increase sales. In that case, it's time to focus on niche influencers — who offer higher engagement, authenticity, and cost-effectiveness. 💡 But remember — different platforms require different approaches even with the same creators! 📈 The engagement rate and performance benchmarks for a micro-influencer on YouTube can vary greatly from one on TikTok. To make informed decisions and optimize your campaigns, staying up-to-date with platform-specific benchmarks is crucial. 🔹How do engagement rates for creators vary between TikTok, YouTube, and Instagram? And what are the best strategies to use for each platform? 🔹Do the top 10% of nano creators provide better value compared to the average? 🔹How do these statistics compare to those of micro creators? That’s exactly what our latest blueprint covers - check it out here: https://ow.ly/Kk9F50Th7np #InfluencerMarketing #NanoInfluencers #Upfluence