Ana Carolina Treviño’s Post

Marketing & Sales Managers: This is a great 5-minute read. https://lnkd.in/exFzZec5 #multiculturalmarketing #hispanicamerican #branding In today's dynamic and competitive marketplace, brand authenticity for the Hispanic consumer needs to be redefined as a “must” rather than a “nice to have.” This audience, comprising over 63 million people, represents nearly 20% of the U.S. population and is steadily growing. From a financial perspective, not engaging with this segment could cost businesses millions of dollars. Notably, according to the Latino Donor Collaborative, Latinos' buying power in the U.S. reached $3.4 trillion in 2021.

"In order to build for future success, more and more companies understand that the U.S. Latino market must be a critical piece of their growth strategy... The smartest agencies know that engaging Latino consumers must inform the entire communications process, from data to insights, from creative development to production and media choices." 💡 📈 Claudia Romo Edelman from We Are All Human Foundation is featured on the latest AL DÍA News Media article speaking about our Latino Pulse research report and the importance of understanding diversity in media! Check it out here: https://lnkd.in/ghNHBBqF #Diversity #Marketing #Webinar #LatinoEngagement #CulturalIntelligence #SuperBowl #Advertising #Insights #Consumer #Engagement #Research #Metrics #Benchmark #Branding

Join the Conversation at the Ascendant Network. Attend the US Hispanic Marketing Best Practices Round Table! It will be at the Digital Ascendant in April 9th in New York. 🌟 Excited to discuss the dynamic world of Hispanic marketing with industry powerhouses! Join us to gain insights from: * Stacie M. de Armas, SVP of Diverse Insights, Intelligence, and Innovation at Nielsen. Stacie is a seasoned expert known for her deep understanding of multicultural market trends and consumer behavior. She brings a wealth of knowledge in leveraging data to drive successful marketing strategies. * Steven Wolfe Pereira, EVP and Chief Client Officer at TelevisaUnivision. Steven's expertise in integrating media, technology, and content creation is unparalleled. His perspective on engaging the Hispanic market in the digital age is always forward-thinking and innovative. * Daisy Exposito, CEO of d expósito & Partners. Daisy, a legend in the field, whose leadership and creative strategies have transformed the landscape of Hispanic advertising. Her insights are a masterclass in building brand loyalty and connecting with the community on a cultural level. And yours truly, Matias Perel, CEO of The NewNew Group. I'll be sharing my experiences and strategies in driving growth through inclusive marketing and tapping into the rich Hispanic culture to resonate with consumers. We'll dive into the evolving marketplace, share our top strategies for reaching Hispanic consumers, and discuss the future of inclusive marketing. Don't miss out on this incredible learning and networking opportunity. 📅 Save the date: We're sparking these important conversations soon! #HispanicMarketing #DigitalAscendant #MarketingRoundTable #InclusiveMarketing

Hispanic superstars are shaping global culture, but is your brand tapping into their influence? Partnering with figures like Bad Bunny and Jennifer Lopez could be the key to reaching Hispanic audiences authentically. Here’s why celebrity partnerships are essential for your brand’s awareness. 👇 Hispanic stars have a powerful impact on global culture, representing pride and influence. Icons like Bad Bunny and Jennifer Lopez offer brands a way to connect with Hispanic audiences authentically. Three Ways Hispanic Celebrities Drive Brand Awareness: 1. Cultural Resonance When Hispanic icons endorse brands, they boost cultural connection and set brands apart with authenticity. 2. Expanding Reach Stars like Ricky Martin and Bad Bunny attract fans globally, expanding brand visibility across Latin America and the U.S. 3. Storytelling Power Hispanic celebrities bring cultural stories to life, turning ads into memorable experiences that drive engagement. Conclusion: Partnering with Hispanic celebrities isn’t just about visibility—it’s about creating a brand that resonates with cultural authenticity. By aligning with these influential figures, your brand can connect deeply with Hispanic audiences and elevate its presence in a meaningful way. Thinking of expanding your brand’s impact? Let’s explore how Hispanic celebrity partnerships can take your brand to the next level. Source: @hollywoodreporter #bilingualmarketing #latammarketing #latam #504Media #504marketingagency

You can't achieve brand success online without these two key ingredients: Cultural relevance 🤝🏾 inclusivity While 86% of Black millennials and Gen Z have made purchases after seeing a product on social media, many still don't feel represented in a brand's advertising. So, how can brands start building and maintaining genuine connections with the young African-American community? It all starts with understanding what this influential consumer group is looking for—and we've got you covered there. Download the latest data gathered by Blavity Media Group that's built to equip and guide brand leaders through this next phase of marketing: https://lnkd.in/gBBE9nYF #MulticulturalMarketing #Representation #BlackMedia #AdvertisingCampaign #GenZMarketing

Hispanic superstars are shaping global culture, but is your brand tapping into their influence? Partnering with figures like Bad Bunny and Jennifer Lopez could be the key to reaching Hispanic audiences authentically. Here’s why celebrity partnerships are essential for your brand’s awareness. 👇 Hispanic stars have a powerful impact on global culture, representing pride and influence. Icons like Bad Bunny and Jennifer Lopez offer brands a way to connect with Hispanic audiences authentically. Three Ways Hispanic Celebrities Drive Brand Awareness: 1. Cultural Resonance When Hispanic icons endorse brands, they boost cultural connection and set brands apart with authenticity. 2. Expanding Reach Stars like Ricky Martin and Bad Bunny attract fans globally, expanding brand visibility across Latin America and the U.S. 3. Storytelling Power Hispanic celebrities bring cultural stories to life, turning ads into memorable experiences that drive engagement. Conclusion: Partnering with Hispanic celebrities isn’t just about visibility—it’s about creating a brand that resonates with cultural authenticity. By aligning with these influential figures, your brand can connect deeply with Hispanic audiences and elevate its presence in a meaningful way. Thinking of expanding your brand’s impact? Let’s explore how Hispanic celebrity partnerships can take your brand to the next level. Source: @hollywoodreporter #bilingualmarketing #latammarketing #latam #504Media #504marketingagency

Today marks the end of Hispanic Heritage Month 2024! We at TapOverdrive want to acknowledge the history and achievements of the US Hispanic population. Hispanic Heritage Month is a fantastic opportunity to begin learning about the diverse Hispanic communities and sub-communities in the US, but we want to remind our partners, clients, and followers that it is important to acknowledge and engage with your local Hispanic community year-round. TapOverdrive ‘s Hispanic Marketing solution teaches clients about their local Hispanic community and helps them develop a targeted marketing campaign, including ads and social posts in the dialect of Spanish specific to the local population, that builds trust and loyalty with a new audience. The success of this kind of targeted marketing strategy led to one of our clients, a Toyota dealership in the Chicago area, hiring more Spanish-speaking staff members. They have built and grown a loyal audience of local community members in less than a year since launching their Hispanic Marketing campaign with us. Go to https://lnkd.in/g_mcuuQH to learn more about the US Hispanic population’s growing contribution to the US economy and find out how TapOverdrive’s Hispanic Marketing solution can help your business engage with a part of your local community that you may be overlooking. #hispanicheritagemonth #hispanicmarketing #hispaniccommunity #automotive #autodealers #autodealerships #automotivemarketing #digitalmarketing #dealership #success #tapclassifieds #tapoverdrive #digitalmarketing #marketing #advertising #casestudy #successstory

Hispanic consumers are drawn to brands that resonate with their values and culture. By incorporating cultural relevance into advertising, companies can significantly boost engagement and build stronger connections with this audience. How can strategies be adapted to incorporate cultural relevance in advertising to better connect with Hispanic consumers and increase engagement? At Culture Wise Insights, we specialize in connecting you with the right respondents to answer this question and many more. Hear their perspectives and let’s collaborate to drive meaningful insights! #consumertrends #Hispanicmarket #diverseperspectives #marketresearch #culturalunderstanding #culturewiseinsights #nationalhispanicheritagemonth

Hispanic consumers are drawn to brands that resonate with their values and culture. By incorporating cultural relevance into advertising, companies can significantly boost engagement and build stronger connections with this audience. How can strategies be adapted to incorporate cultural relevance in advertising to better connect with Hispanic consumers and increase engagement? At Culture Wise Insights, we specialize in connecting you with the right respondents to answer this question and many more. Hear their perspectives and let’s collaborate to drive meaningful insights! #consumertrends #Hispanicmarket #diverseperspectives #marketresearch #culturalunderstanding #culturewiseinsights #nationalhispanicheritagemonth

Want to stay ahead of the curve? Including Gen Z in your marketing decisions is the key to connecting with the future! 🚀 Set to represent 30% of the U.S. workforce by 2030, Gen Z is the most racially diverse generation, valuing transparency, authenticity, and real-life connections. They prioritize peer-driven messaging over traditional approaches and bring unique insights into multicultural audiences and emerging trends. By involving them, brands can create authentic, community-driven strategies that resonate with this influential demographic. #GenZ #TheVoiceOfChange