So you want to forecast your PPC spend? Here's an easy step-by-step: 1. Start with your sales goal. Decide how many orders you want. 2. Calculate clicks per sale. Calculate clicks per sale by doing 1 divided by your average conversion rate. If your conversion rate is say 10%, it takes 10 clicks to get one sale. 3. Multiply by your cost-per-click. Say your CPC is $2. Multiply $2 by 10 clicks per sale and you get $20 per acquisition. 4. Calculate spend per order. Let's say you want to make 100 sales at $20 per acquisition. That's $2,000 in ad spend total. 5. Set a budget. Knowing all these numbers, you ultimately set a budget that supports your goals. It's that easy. Use these steps to better your PPC strategy today!!! #PPC #Amzonics #Spend #Amazon
