3 Reasons Marketers Must Embrace AI Decisioning to achieve the “Holy Grail” of Personalization If you're serious about elevating your personalization game, check out OfferFit’s George Khachatryan’s critical insights in Adage: 1. Precision in Real-Time: AI Decisioning goes beyond anything predictive modeling can achieve, offering dynamic decision-making that enables marketers to tailor messaging to individual behaviors as they happen. 2. Scale and Speed: AI-driven decisioning systems can analyze vast data volumes and optimize experiences instantly, delivering personalization at a scale previously impossible. 3. Higher ROI Through Relevance: With precise, timely, and highly relevant interactions, AI Decisioning drives customer engagement and brand loyalty, directly impacting the bottom line. AI Decisioning is being adopted by forward-thinking marketing teams who realize how much more AI can bring to their business. Catch up on how to harness this transformative approach. Access the article in the link below. #AI #marketing #transformation #innovation #technology #personalization
Thanks for sharing, Amy!!
Finding and delivering insight, foresight and innovation for impact | Advisory Board Member, Keynote Speaker, Workshops, Innovation and Change Leadership
1mohttps://adage.com/article/digital-marketing-ad-tech-news/how-pivot-ai-predictions-true-ai-decision-making/2589761