Amy Hoffman’s Post

Freelancers, are we magnetizing clients or just casting wide nets? Consider if your: 👉 Social content educates and engages, or just fills the feed? 👉 Outreach is personalized or feels like cold calling? 👉 Profile stands as a testament to your work, or just a digital resume? Let's dissect client acquisition. 👉 Content Value → Providing insights versus pushing sales? 👉 Engagement Strategies → Building community or chasing likes? 👉 Niche Specialization → Clear expertise or a jack-of-all-trades? 👉 Consistency → Regularly visible or sporadically appearing? 👉 Testimonials & Case Studies → Showcasing success stories or silent on satisfaction? Ultimately... Do we thrive on meaningful connections or settle for superficial engagements? It's time to leverage social media not just for visibility, but for meaningful client relationships. PS. What's your golden rule for attracting clients on social media? Drop your nuggets of wisdom 💡

One of the top reasons clients turn to me for help with their agency searches is to surface firms that they may not have found on their own. Sure, they appreciate that I take they heavy lift of running a search off their plates, but what they really crave is the confidence that they’re talking to the right agencies in the first place. As I said in a recent Adweek article: “So many brands are looking for a partner that offers something fresh, and they’re excited to work with a search consultant that’s going to do the work to help them find those kinds of firms.” A search consultant can be a great way to expand your options, surface hidden gems, and take the guesswork out of the process. If you're ready to find the right partner for your specific needs, hit me up!

𝐘𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐢𝐬 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 Your LinkedIn profile isn’t just a resume—it’s a 24/7 sales machine. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂. Actionable Profile Updates: 𝟭. 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗛𝗼𝗼𝗸: Include your key offering and target audience in 120 characters or less. 𝟮. 𝗕𝗮𝗻𝗻𝗲𝗿 𝗠𝗮𝗴𝗶𝗰: Use your banner image to showcase your brand or a bold tagline. 𝟯. 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀: Ask clients and colleagues for recommendations to build social proof. 𝟰. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗦𝗲𝗰𝘁𝗶𝗼𝗻: Highlight your top-performing content or client success stories. 𝟱. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿: Sprinkle industry-relevant keywords throughout your profile to attract searches. 🔥 Ready to upgrade your profile to convert? Let Market Me More do the heavy lifting. They’ve amplified numerous Top Voices Unite members, and they’ll eagerly collaborate with you to elevate 𝗬𝗢𝗨𝗥 brand, too. 

Why I Don't Need to Advertise Heavily Anymore: My Clients Do It For Me! 😁 Ever thought about how some businesses spend big bucks on advertising? Well, turns out, I can sit back, relax, and let my clients do all the work! Reading this recommendation from yesterday—how do you top that? Maybe I should just start sending my recommendations to prospective clients with a “Need I say more?” caption. 😛 On a more serious note, if you’re not already requesting recommendations on LinkedIn, start now. Recruiters do look at them—they can make a significant difference in highlighting your professional credibility. So… a big thank you to all my amazing clients for the kind words and for making my marketing job a whole lot easier. Keep ‘em coming! And if you’re reading this and wondering if you should get in touch… well, you heard the review: Do it and do it now. For those on the fence, take a peek at my other 190 recommendations on my LinkedIn.

😢The biggest thing I miss about working for a big company is the support and network of people you can draw on for help, support and brainstorming. 😢😢 I miss the continual feedback, being around smart people, and the opportunity to brainstorm and talk through ideas, knowing that you’ve come up with the best solution. 🤯Instead, when you’re working by yourself, building a thing, an enterprise, or an idea from your mind and figuring out how to bring this not only to life but also how to improve it, ensure what you are doing makes sense, is the smartest and most productive, efficient way to work, I find myself trying to play my own ‘devil’s advocate’ and having conversations with myself. Tough is an understatement! 🙌So, it was truly great when I connected with Emilie Pelletier from Jacaranda Agency. I sent her a 🆘 - she'd read my book, was a marketing expert, I needed to redo my book cover for Empower Me, 😖and I was stuck!!!! Not only did Émilie deliver what I wanted, but she went above and beyond! 👌She captured the very essence of my book, and thanks to the rebranding, I was able to leverage the copy for my website. (I love working smarter rather than harder!) ✅ I couldn’t recommend Émilie highly enough; she is very talented and, most importantly, understands the psychology of advertising to turn my ideas into tangible sales! 🙏Thank you again, Émilie! Now, one day I’ll hire her as my Chief Marketing Officer; until then, I’ll settle for hiring her services. If you're in need of a marketing expert, who genuinely seeks to 'add value' to enable help you connect and communicate with your (potential) customers, Émilie is your person! 👉Here’s the new book cover and the refreshed website using the copy from thr book cover! 👉 https://miduladey.com Midula P.S She also recommended two fantastic marketing books which are packed with practical strategies and tactics. If you want the details, contact Émilie 🙌

The best thing you can do for your company’s branding Is identify what makes the business unique 🤔 Before you create your marketing plan or start posting any content… ➡️ Why would (Jenny) use YOUR solutions? There are thousands of recruitment firms, software companies and IT businesses out there So, what makes *company name* different? Once you know this, you can then translate it into compelling content This is what will make you stand out – your USP If you don’t want your content to get lost in the minefield that is LinkedIn, send me a DM 📲

Is your personal brand helping or hurting your business? Do you relate to any of these following? ❌ Your LinkedIn profile feels like a boring resume. ❌ Your posts get likes, but no real leads. ❌ Your brand? Inconsistent or forgettable. ❌ You sound like everyone else. What You Can Do ⤵ 👉 Turn your profile into a mini-website. Show your value clearly. 👉 Post content that solves their problems, not just what you want to say. 👉 Nail your visuals and tone, consistency builds trust. 👉 Use storytelling. People hire people they relate to, not just experts. Picture this: Your ICP is doom-scrolling LinkedIn. They’re stressed, frustrated, and looking for answers. Your post pops up. It’s clear. It’s bold. It speaks to them. They click your profile. It’s not just a list of jobs.....it’s a story. Your visuals? Sharp and consistent. Your messaging? On point. 🤜 They see someone who understands their challenges. Someone they want to work with. A DM lands in your inbox. Now, they’re not just a follower. They’re a client. Your brand has one job: To make your ICP stop, scroll, and say, "I need this person!" If it’s not doing that, it’s time to tweak. Start with one thing today ⤵ Your profile, Tour tone, or Your content. Small changes. Big results. 😎 ------------------------------------------- Like/ Share/ Repost if you found it useful. DM me, let's discuss more!

After a lot of study and research... I've discovered four proven time-tested strategies that I used in every email copy and they work 100% effectively. Here are these strategies; ✅ A catchy subject line: Your email is as strong as your subject line... subject line is only the thing that determines if your email gets opened or ignored, make it catchy as possible. ✅ Add storytelling: People glue their eyes when they read a story...it builds an emotional connection with audience and also has power to build empathy and understanding. ✅ Know your audience: A good copy focus on their readers... speak to them directly as you speak with your best friend, focus on their desires, pain, fear, etc. ✅ Add CTAs: Don't forget to add CTA(call to action), it may be used to get your recipients to follow you on social media, visit your website, or become paying customers. It doesn't matter you're writing them for your clients or sending them out to get hired for your own service.

🌐 Your online presence is your personal brand, and recommendations are key! 🌐 As I’ve started my job search, I’ve become more aware of how important it is to build up professional recommendations. They not only add credibility but also help you stand out in a competitive market. If you haven’t done so already, now’s the time to ask for those endorsements! How have recommendations helped you in your career? Share your thoughts! #JobSearch #PersonalBranding #Recommendations #LinkedInTips

Hiring the right internet marketing service can make all the difference for your business. It's all too common to overlook critical factors when choosing a partner. I learned this firsthand when working with an agency that didn't quite align with our goals, resulting in wasted time and resources. This insightful article highlights common pitfalls to avoid, like not checking references or ignoring your specific needs. The importance of a collaborative relationship cannot be overstated—your agency should act as an extension of your team, not just a vendor. Make sure to do your homework and ask the right questions. Your marketing success hinges on this crucial decision! What’s been your experience with hiring marketing services? Would love to hear your stories! #MarketingTips #BusinessGrowth #SocialMediaStrategy #DigitalMarketing https://lnkd.in/gPxBWPgu