Amy Basile’s Post

MDRG, Inc.'s is making significant inroads into the Beverage space this year. If you want to see what's going on in the industry, here's a quick read. Take a look. #beveragetrends

Do celebrity endorsements really sway drink choices? More than half of US consumers (63%) say they do! Wondering how to make sure your marketing strategies hit the mark with consumers? 📊 With the brand-new YouGov Beer & Hard Seltzers CategoryView, you can gain a complete market perspective. It’s the latest addition to your market intelligence toolkit. ️ 🛠 Our integration of brand, audience, and sector data allows you to monitor the trends that matter most, track how your customer is changing over time and refine your marketing strategies, ensuring your campaigns resonate and drive results. 🚀 Find out how here: https://okt.to/3SXtIz

7Up once dominated the lemon-lime soda market by embracing its unique strengths and positioning itself as different from its competitors. In the late 1960s, when two out of every three soft drinks consumed were colas, 7Up found a unique angle and chose to make a strategic marketing move. Instead of trying to out-cola the colas, it embraced its unique identity with the Uncola campaign. This wasn't just a clever tagline; it was a bold statement that positioned 7Up as the refreshing alternative to Coke and Pepsi. By focusing on its distinct strengths—a crisp lemon-lime flavor with no caffeine—it resonated with teen buyers, boosting its market share, and making 7Up the number three soft drink in America. The success of the Uncola campaign is a reminder that sometimes it’s better to stand out than to replicate what your top competitors are doing. Embracing what makes your brand different can be what makes you valuable to the consumer. Learn more at https://brandbosshq.com/ #marketing #branding #sales #7Up

So Tiktok Influencer, Keith Lee has given your Restaurant a Fantastic Review and your Restaurant is now exploding with new Patrons! How are you going to sustain the growth? Check out these Marketing Tips that will help your Restaurant maintain it's growth and stay successful! https://lnkd.in/g9v8RSTh #restaurantmarketing #marketingtipsforbusiness #tiktokfoodreview #keithlee #businessgrowthstrategy #responsevideo hashtag #cbsnews

It is not surprising to see “influenced” trends taking center stage in this report. Respondent trends have been on a steady trajectory transitioning from demand trends since the rise of digital immersion. The transition began with Gen Y and continues strong with Gen Z. Positioning consumer products for success is an influencer strategy now, more than ever before. https://lnkd.in/gWktYvv7

🌟🗣️ Businesses still underestimate the strength of influencers, and how much the landscape of social media marketing has changed in the last few years alone. Customers are NOT coming to your page to be advertised to, they’re coming to be entertained or informed. Give them content worthy or their time and shares, and then you will experience the power of social media’s influence on your business’ growth. 💪 I arranged our first local Chicago foodie social media collaboration and know 2024 is going to be huge for us in the realm of local marketing! Watch out for Billy Bricks popping off on your socials… 👑🍕 #socialmediamarketing #influencermarketing #chicagoland

Choosing Quality Connections in Influencer Marketing In influencer marketing, brands often weigh the choice between large influencers for broad visibility and micro-influencers for deeper engagement. Micro-influencers like me bring higher engagement, genuine relationships, and niche expertise. 🔹 Building Trust: My followers value my recommendations. Whether it’s the sustainably sourced fish from DamGoodFish or the natural products from Pushti Naturals, they know I share only what I believe in. 🔹 Niche Alignment: My focus on food and quality ingredients aligns perfectly with Dam Good Fish and Pushti Naturals, allowing me to showcase their products in a way that resonates with my audience. 🔹 Cost-Effective Reach: Working with micro-influencers enables brands to connect with dedicated, targeted audiences efficiently, maximizing impact without extensive budgets. 🔹 Direct Interaction: I engage with my community by sharing recipes, answering questions, and discussing these products’ benefits. This personal connection helps turn interest into genuine consideration. I am looking forward to sharing more fresh ideas and quality ingredients from brands I believe in with my community! 🍽️ #Collaboration #MicroInfluencer #DamGoodFish #PushtiNaturals #FoodContent #InfluencerMarketing #QualityIngredients #SustainableFood #Trustworthy #FoodieCommunity #BrandCollaboration #HealthyChoices #NaturalFoods #ContentCreator #DigitalMarketing #AuthenticEngagement #FoodStyling #RecipeSharing #CommunityBuilding

Every month, our team of Insights & Innovation specialists review what food, flavours and formats are trending across TikTok & Instagram. In February, creators have started a culinary revolution with Bolognese Garlic Bread, which combines two Italian classics for maximum indulgence and comfort. Similarly, Domino's launched a new Lasagne Pizza in time for Valentine's Day that combined Italian tradition with modern convenience. Halal foods are proving popular too, with the likes of a Shawarma Platter, ideal for sharing. Most recipes are made to satisfy cravings such as Beef-Loaded Fries and Creamy Chilli Chicken Enchiladas, but there are also health-conscious creators making trending dishes such as a Low Carb Meat + Veggie Crust Pizza. Check out our latest report here: https://lnkd.in/e4rD_HyH #FoodTok #InstaFood #FoodTrends #SocialMediaTrends #FoodInnovation Conor, Fergus, Aisling, Katie, Mary, Jenna, Alexandra, Shane, Emma, Ken, Kieran, Lorna, Orla Mc, Sadhbh

Aldi are either spearheading the influencer x retail concept or getting it terribly wrong… Here’s a video I just noticed from an influencer👇🏽 https://lnkd.in/gdnCDiJa I tried Aldi’s (Nando Fakeaway) after noticing this exact video! Solid 8/10 to be fair 👏🏽 Would love to see how videos like this are impacting instore sales…. What I’d love even more is to peak behind the curtains of their marketing team. Are these type of collaborations planned in-house or by a partner agency? I bet collaborating with influencers is a bloody boring process either way. Here’s the usual tale of events 😴👇🏽 👁️🗨️ Sourcing influencers and then managing back and forth communication via DM’s and email 📝 Editing and sending contracts 🤳🏼 Negotiating on the rights to repurpose the content 👮🏽Approving and policing content to ensure its compliant with agreement and advertising regs 📈 Measuring the results of each influencer to build long-term relationships If that’s possible for them 🤔 Anyway, that’s the end of the collaboration process. You’ve got to start by doing your due diligence before approaching influencers. For example👇🏽 Looking at their audience demographics. Are their audience in the UK? 🇬🇧What city and town they in? 🏡 Although influencer marketing is still rapidly evolving into different marketing segments e.g. retail, the first rule in ALL marketing is to identify your target market. If you manage to nail it, you’re bang on the money. You can only begin to imagine the impact this has on the performance of local influencer campaigns. Probably impossible for any in-house team or agency to manually review and optimise long term influencer partnerships. Social Plug has such insights and the thought of trialling a similar campaign sounds exciting. Please feel free to reach out if you know anyone who might be interested