Amore Digital’s Post

Below is my latest contribution to PPC Hero, a blog I've learned a lot from, especially early in my career. This piece covers writing ad copy for ecommerce, and in my opinion how there are 3x core areas you need to box off: ✅ Site selling points ✅ Product selling points ✅ Offers Each has its own role to play in creating desire and trust, and helps you stand out in a crowded marketplace. So if you want 17+ examples of how you can integrate this into your ad copy ... read below. https://lnkd.in/eZ9YiZiB #ecommerce #googleads #ppcstrategy

At Climb & Conquer, we're all about hyper-personalising our services to each individual client. It's simply what agencies should do, but that's not always the case, and when executing paid ads of any kind, a blanket approach can be catastrophic for generating results. Shane Parkins recently shared 3 key Google Ads strategies we recommend for #ecommercemarketing over on the blog. The kind of approaches that can transform ad performance and make dramatic differences to the bottom line 📈 Check it out 👇 #ecommerce #googleads #paidmarketingstrategy #digitalstrategy

𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆! Ever felt stuck in the quicksand of high advertising costs? You're not alone! One of our 𝗿𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 faced a similar challenge, with 𝙨𝙤𝙖𝙧𝙞𝙣𝙜 𝙋𝙋𝘾 𝘼𝘾𝙊𝙎 that severely 𝙙𝙚𝙣𝙩𝙚𝙙 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮. They aimed not just to boost sales but also to dramatically reduce their PPC ACOS. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐭𝐮𝐫𝐧𝐞𝐝 𝐭𝐡𝐞 𝐭𝐢𝐝𝐞 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐟𝐚𝐯𝐨𝐫: ✅ 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗔𝘂𝗱𝗶𝘁: We began our journey with an in-depth analysis of the client’s Amazon account to pinpoint inefficiencies and areas ripe for improvement. 📊 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗼𝘃𝗲𝘀 𝗠𝗮𝗱𝗲: After a thorough market analysis, we implemented a multi-pronged strategy that delivered impressive results: ▶ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: Adjusted prices to stay competitive while ensuring profitability. ▶ 𝗦𝗺𝗮𝗿𝘁 𝗖𝗼𝘂𝗽𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Created Coupon based on precise product profitability calculations. ▶ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Revamped the listings with better keywords and refined product details to enhance visibility and appeal. ▶ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗨𝗦𝗣𝘀 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗲𝗱: Emphasized Unique Selling Points to differentiate from competitors. ▶ 𝗣𝗣𝗖 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:  - Eliminated underperforming keywords with 𝙝𝙞𝙜𝙝 𝙘𝙡𝙞𝙘𝙠𝙨 𝙗𝙪𝙩 𝙣𝙤 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨.  - Adjusted bids on keywords with 𝗽𝗼𝗼𝗿 𝗔𝗖𝗢𝗦, cutting unnecessary expenditure. ▶ 𝗡𝗲𝘄 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Identified and targeted new successful search terms (STRs) and created fresh campaigns to capitalize on these insights. ✅ 𝐓𝐡𝐞 𝐎𝐮𝐭𝐜𝐨𝐦𝐞: The results were nothing short of spectacular: - 📉 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗔𝗖𝗢𝗦 by a staggering 𝟰𝟭% - 📈 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 by 𝟰𝟮% ------------------------------------------------------------------------------ 𝑨𝒓𝒆 𝒚𝒐𝒖 𝒍𝒐𝒐𝒌𝒊𝒏𝒈 𝒕𝒐 𝒆𝒏𝒉𝒂𝒏𝒄𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚?🤔 ❌ 𝗗𝗼𝗻’𝘁 𝗹𝗲𝘁 𝗵𝗶𝗴𝗵 𝗔𝗖𝗢𝗦 𝘂𝗻𝗱𝗲𝗿𝗺𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝘀.   ✅ DM for a “𝗙𝗥𝗘𝗘 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗔𝘂𝗱𝗶𝘁” and discover how you can also transform your results. ▶ Let’s write your success story together! #AmazonSellers #PPCStrategy #EcommerceSuccess #AmazonPPC #AmazonFBA #AmazonAds #Advertising #PPCexpert #CaseStudy #AmazonMarketing #AbdulHasib

If I had to start over as an e-commerce marketer, these would be the top 3 skills I’d obsess about 👇🏻👇🏻👇🏻 🥉Media Buying Paid media is often the lifeblood of scaling eCommerce businesses. I’d start by focusing on mastering one channel. For me, that would be Meta. I strongly believe Meta is still king of paid media channels. If you can understand Media Buying on Meta, chances are you’ll have an easier time understanding other paid channels. 🥈Analytics and Data-Driven Decision Making The ability to interpret data allows you to refine your strategies and optimize performance. In eCommerce, metrics like conversion rates, customer acquisition costs, and lifetime value are everything. Without data, you’re flying blind. Mastering analytics allows you to make informed decisions and scale your marketing efforts effectively, without wasting budget on strategies that don’t work. 🥇 Copywriting Copy is the foundation of all your marketing efforts and the best part—it’s free! It’s the direct line of communication between your brand and your customer. Whether it’s product descriptions, ad copy, or VSLs, great copy converts. The ability to tell compelling stories and craft persuasive messaging is crucial in a crowded marketplace. It's what will make you stand out and build long-term customer loyalty. Ultimately, these three skills form the backbone of successful eCommerce marketing—paid ads to drive traffic, analytics to optimize performance, and copywriting to convert and connect. Did I misplace anything?

'Ads get you traffic. Landing pages get you customers.' This is what we tell our clients all the time. It's one thing to create an exceptional ad, but it's the landing page that ultimately gets the sale. This is why, as a marketing agency, we need to look further than just ad creative to determine if a marketing initiative will succeed. We scrutinize our client's landing pages as well. What are some best practices for an effective landing page? 👉 Design is responsive across all devices. 👉 Refine the most impactful benefits of your product. 👉 Strategize on both copy and design. 👉 Show consistency between the ad and landing page. 👉 Once someone makes a purchase, ensure there is clear communication post-conversion (ie: confirmation or 'thank you' page). 👉 Do you have a post-conversion experience for capturing lead generation to turn your new customer into a customer for life (ie: newsletter, discount offer, subscription). Check out this article for much more information on how to make the most out of your landing page. 👇 https://lnkd.in/gFtC-mpf #landingpage #marketingtips #ecommercetips

Best Practices for Optimising Ecommerce Paid Advertising Funnels Maximising clicks into conversions is crucial in the competitive e-commerce space. Our blog explores the best practices to optimise every stage of your paid advertising funnel, from crafting compelling ads to building customer loyalty. Read the blog to learn more: https://lnkd.in/eHS5r4gD #Ecommerce #PaidAdvertising #DigitalMarketing #ROI #MarketingStrategy

Beware of falling for common beliefs in life, especially in PPC advertising. People often say things like "Smart bidding doesn't work," "Performance Max doesn't work," or "Broad match keywords don't work." But these ideas aren't always true. The reality is more complicated. Smart bidding didn't work well at first, but now it's usually effective if used correctly. Performance Max campaigns have also gotten better over time. They work great for online stores but aren't as good for getting leads. It's important to understand when and how to use these tools. One recent stereotype is "always exclude brand terms from Performance Max." The truth is more nuanced, as Olivia Kory uncovered in a recent analysis dropped by Tyler Horner and the Haus team This comprehensive Pmax incrementality analysis showed that: 1. Including Branded Terms Drives More Incremental Revenue Than Excluding 50% of the Time. 2. 100% of Experiments Found Excluding Brand Terms Lowers CAC. 3. Brands With an Aov Over $238 Drove 27% More Incremental Revenue When Including Brand Terms Of course, there are nuances to consider. Here are the main takeaways: 1. Excluding branded terms from PMAX campaigns is generally safe and efficient for new customer acquisition. 2. Low-volume, high-AOV brands focusing on repeat revenue should keep brand terms, especially in competitive categories. 3. For other brands, experiment. Monitor search terms and adjust efficiency levels if most clicks are from branded terms. 4. To optimize PMAX beyond branded terms, test shopping-only campaigns against full-placement defaults to avoid low-quality inventory issues. P.S. Indeed, my own testing of excluding brand terms in Performance Max for a smaller brand has proven to be unproductive. #performancemax #ecommercemarketing #digitaladvertising

This Formula Reveals When To Scale Your Ads Here’s a question I get asked a lot when I advise clients on their ads: “When do I scale my ads?”  Or “How do I know when I should spend more or spend less?” The key to answering this question lies in understanding two essential metrics: Customer Acquisition Cost (CAC):  This is the total cost of acquiring a new customer, including expenses on advertising, marketing, and sales efforts. For example, if you spend $500 on advertising and acquire 50 new customers, your CAC is $10. Average Order Value (AOV):  This is the average amount spent by a customer in a single transaction. If your total revenue from 50 sales is $5,000, then your AOV is $100. Here’s the formula to know WHEN to scale your ads… If your CAC is less than your AOV, it’s time to scale. This means you are acquiring customers at a cost that is lower than the revenue they generate in their first purchase. 2 reasons why this formula makes sense: Profitability: When CAC < AOV, you are making a profit on every new customer from their initial purchase. Growth Potential: Lower CAC compared to AOV indicates that your marketing efforts are efficient, and there’s room to increase your ad spend to attract more customers. When CAC is higher than AOV. If your CAC is higher than your AOV, say CAC is $50 and AOV is $40, you are losing $10 for every new customer. Scaling in this situation will only amplify your losses. However, there’s an exception to this rule. The High-Ticket Backend Product Strategy If you have a high-ticket backend product that you can sell to, chances are, you will be able to make your whole campaign profitable even if CAC>AOV. How this method usually works is that you run ads to a low-ticket (or promotional) offer to acquire customers… Then later on you upsell them a high-ticket (premium) service. This way, you will be able to offset the initial loss when selling the low-ticket item. Scaling your ads effectively requires you to have a clear understanding of your CAC and AOV. If your CAC is less than your AOV, it signals a profitable campaign with room to scale. Even if your CAC is higher than your AOV, a strong backend product strategy can still make scaling feasible. You need to closely monitor your data and calculate these metrics consistently if you want to scale your ad campaigns. That’s why running ads is both a creative and data-driven process. The creative part has got to do with how you write your ads, how you create videos and images. Data-driven part is basically tracking and knowing your numbers well. The clearer you are, the easier it is to scale your business via ads.

A half-star drop led to a 56% drop in PPC conversion rate. For a product doing about $25K in monthly sales that's $14K in lost revenue. ⭐ 4.5-star rating: PPC Conversion rate = 9% ⭐ 3.9-star rating: PPC Conversion rate = 4% But it doesn't stop there. Obviously, if the product isn't converting you're going to see ripple effects across all PPC metrics. 🚨 PPC Efficiency Tanks: - ACoS jumped from 34% to 84% - PPC revenue dropped by 56% 🚨 Ad Spend Effectiveness Plummets: We had the same number of clicks but with half the conversions our cost per conversion nearly doubled. People are still clicking—they just aren't buying. This was for a premium haircare product ($47 price point) where social proof is critical - but we've seen similar patterns across all price points and categories. The Takeaway PPC doesn't operate in a vacuum. Your ratings don't just affect organic conversion rates. They can destroy your PPC performance: demolishing ad efficiency, crushing revenue, and bleeding your ad budget dry. 💡 Action Plan: - Monitor ratings like a hawk - Respond to reviews and fix any underlying issues - Consider pausing aggressive PPC campaigns until ratings improve—don't waste clicks if shoppers don't trust the product What's your strategy for maintaining strong ratings? Drop your thoughts below!

Some PPC essentials in this episode of eCommerce MasterPlan I thought I had to share with you guys. Keeping that kind of knowledge to myself would’ve been seriously greedy. I’ll try and briefly summarise the learnings but I recommend you check it out for yourself! 📝 Important to Keep in Mind - Using stand out creatives that catch the eye (in a good way of course) Once you blend in you look like the rest of your competitors. 🛠️ Key Methodology - Using the TPS approach which ultimately means segementing your campaigns into the 3 stages of progression (ideally also segment based on product types): 1️⃣ - Testing: Test your ads, beginning with a relatively small but reasonable budget to test the waters enough to gather some data. Look at the associated analytics to see how well they’re doing and figuring out the why (look at things like CTR - Click Through Rate which will highlight how interesting your creative/product image is for the campaign) 2️⃣ - Profitability: Seperate those products in campaigns which are performing well into their own campaigns. If you dont they will continue in the mix with other test products which will likely have more general strategies. You’d want to seperate it so that it has its own platform to be tweaked individually to then progress into the next phase.. 3️⃣ - Scale: At this stage you know that the prior adjustments made has the ad performing well, so you’re now confident pouring even more money into it as you believe it will generate return. Hope it’s been an insightful summary on some PPC essentials Feel free to message me or our in house PPC specialists Jay Cordt & Jessica Morgan for more info.