Ammarah Haroon’s Post

Looks like Monday’s rant struck a nerve within the advertising world. With clients, creatives, agencies ... past and present, big and small. I wasn’t expecting that. But I’m glad it happened. It appears a great number of people feel the same way about ad agencies today as I do. It also appears that a similar number of people think I just haven’t worked with the right ones. I have so much more to say, but in the meantime, this me reading the comments and DMs right now. Link to post in comments. #Advertising #Agencies #AdvertisingAgencies #CMOpov

Ever found yourself recalling an ad without even realising it, or even one you thought you “barely noticed”? That’s the subtle power of Out-of-Home advertising! With OOH, your message seeps into the subconscious, leaving a lasting impression. Mission accomplished! #Dash #DashAgency #Advertising #OutdoorAdvertising #OutOfHome #BillboardAdvertising #MarketingAgency #OOHAdvertising

💾 Outdated. New Pricing Model Required. Marketing agencies have traditionally used several pricing models, such as hourly rates, retainer fees, or project-based pricing. 💲 Comments by Stephanie McCarty, CMO at Taylor Morrison, calling out advertising agencies about these traditional pricing models caused quite a stir but was music to my ears. Moving this conversation, which needs to be had, along… 4️⃣ Here are four reasons why traditional pricing models are considered outdated, particularly about economics and expertise, along with proposed solutions: ⚖️ Lack of Alignment with Client Goals Issue: Traditional pricing models often do not directly align with the client's goals, such as generating sales or leads. For instance, hourly or retainer fees might prioritize agency time over client results. Solution: Performance-based pricing can better align agency incentives with client outcomes. Under this model, agencies are rewarded for meeting specific performance criteria, such as a percentage of generated sales or leads, encouraging agencies to focus on results that matter to the client. 🔀 Limited Flexibility in Resource Allocation Issue: Fixed pricing models can lead to inefficiencies in resource allocation. Agencies might allocate resources based on budget constraints rather than the actual expertise needed to achieve the best results. Solution: Adopting a more agile pricing model, where budgets can be adjusted based on real-time performance and needs, allows for better allocation of expertise and resources. This could involve setting aside a portion of the budget for adaptive strategies based on campaign performance. 💎 Difficulty in Justifying Value Issue: With traditional models, especially hourly rates, clients may feel they are paying for time rather than value, making it difficult for agencies to justify their fees solely based on expertise. Solution: Value-based pricing models can help solve this issue by setting prices based on the perceived or realized value to the client rather than the cost of service delivery. This approach encourages agencies to leverage their expertise in ways that maximally benefit the client, fostering a deeper understanding of the client's business and goals. 🧠 Barrier to Innovation Issue: When pricing is tied to hours worked or specific deliverables, agencies might have little incentive to innovate or improve efficiency, as this could theoretically reduce their billable hours or fees. Solution: Incorporating innovation clauses or bonuses in contracts can encourage agencies to seek new technologies, methods, or strategies to improve campaign performance or efficiency. The bonus could be a reward for achieving certain innovation milestones or efficiencies that benefit the client.

Ever wondered why OOH (Out of Home) #advertising is often overlooked, yet holds such immense potential? In this new Ipsos Views, we reveal how OOH strategic placements, unique creative experiences, distinctive brand assets and engaging and empathetic storytelling forge meaningful connections with consumers to drive Brand Success. Ready to think outside the traditional advertising box? Read on https://lnkd.in/eXfaAx6G #effectiveadvertising #bringbackthemagic #BrandSuccess

Minute Maid has always brought the essence of nature into people’s homes. The brand executed a campaign made of unconventional formats that really brought the source of life, the sun and its benefits to people. The outdoor ads were part of the brand’s new ‘Filled with Life’ campaign and were the work of WPP ’s OpenX , led by VMLY&R. This campaign was not just about promoting Minute Maid - it was about authentically connecting with their audience and enhancing their access to sunlight. People didn’t just see and read Minute Maid’s campaign, they actually felt it. #MinuteMaid #UnusualMarketingStrategiesXXIII #Brands #Marketing #Branding #Creative #Advertising #Media #DigitalMarketing #MarketingAgency #CreativeAgency #AgencyLife #LetsRaycreate

Ever wondered why OOH (Out of Home) #advertising is often overlooked, yet holds such immense potential? In this new Ipsos Views, we reveal how OOH strategic placements, unique creative experiences, distinctive brand assets and engaging and empathetic storytelling forge meaningful connections with consumers to drive Brand Success. Ready to think outside the traditional advertising box? Read on 👉 https://lnkd.in/dAvXXPhz #IpsosMalaysia #effectiveadvertising #bringbackthemagic #BrandSuccess

Have you ever passed a billboard and thought, 'That’s WOW'?  I’ve led several campaigns where the perfect location and creative design made all the difference. In a campaign for a tech brand, we increased its brand recall by 35% just by being placed in a high-traffic area.  The beauty of OOH advertising lies in being exactly where your audience is. Sometimes, that one location is all you need. Have you seen an ad that caught your eye lately? Comment below with your favorite ad you’ve seen recently, connect with me to chat about how OOH can work for your brand! #OutOfHomeAdvertising #BrandAwareness #AdvertisingStrategies #CreativeCampaigns

Ever wondered why OOH (Out of Home) #advertising is often overlooked, yet holds such immense potential? In this new Ipsos Views, we reveal how OOH strategic placements, unique creative experiences, distinctive brand assets and engaging and empathetic storytelling forge meaningful connections with consumers to drive Brand Success. Ready to think outside the traditional advertising box? Read on https://lnkd.in/ec3Yz7SE #effectiveadvertising #bringbackthemagic #BrandSuccess

Ever wondered why OOH (Out of Home) #advertising is often overlooked, yet holds such immense potential? In this new Ipsos Views, we reveal how OOH strategic placements, unique creative experiences, distinctive brand assets and engaging and empathetic storytelling forge meaningful connections with consumers to drive Brand Success. Ready to think outside the traditional advertising box? Read on https://lnkd.in/gVFrhusV #effectiveadvertising #bringbackthemagic #BrandSuccess

Ever wondered why OOH (Out of Home) #advertising is often overlooked, yet holds such immense potential? In this new Ipsos Views, we reveal how OOH strategic placements, unique creative experiences, distinctive brand assets and engaging and empathetic storytelling forge meaningful connections with consumers to drive Brand Success. Ready to think outside the traditional advertising box? Read on https://lnkd.in/dS3i7MA2 #effectiveadvertising #bringbackthemagic #BrandSuccess