Amir Alon’s Post

FUN STATS ACCORDING TO RECENT SPORTS AUDIO REPORT from Edison Research, SiriusXM Media, and GroupM: 66% of the U.S population ages 13+ consider themselves sports fans, an estimated 186 MILLION people. 63% of sports audio listeners have gathered (aka acted) more information about a company or product after hearing an ad on a sports podcast or sports audio program. Over 50% have purchased a product or service after hearing an ad on a sports podcast or sports audio program, Is your brand, business or client interested in learning more about the growing podcast space and how to reach this passionate fan audience? DM me to learn more about the SKOR North sports community, the MILLIONS of active, lean-in listeners/viewers our influential hosts connect with each day, and the advertising and sponsor partners who are reaping the benefits of a partnership with SKOR North and Hubbard Broadcasting, Inc.

What's going to expedite growth of a sports property faster: Growing audiences through the power of athletes' social media vs the traditional coverage given by the major broadcasters? On top of big rights fees, it's the special sauce newer broadcast platforms can't fake. As sports properties, we need to build audiences and engagement between the live events if you stand a chance of growing audiences and fandom. Relying on live audiences alone is fools gold. So when sports properties like the WNBA are looking at how they grow the league, where do you put your bets and limited resources? In this day and age of the athlete economy playing such a powerful role, I'd be giving more support and rights to the athletes then be restricted by the models in place by traditional broadcasters limiting what you can and can't do with content. Let's stop defining fandom just by how many people watch a live game, and playing the same playbook we've been playing far too long to grow a sport. Full breakdown on the latest StreamTime Sports podcast. click below or find on your platform of choice: https://lnkd.in/eFgJTpxE

Sports media is evolving, and ALLCITY Network is leading the charge. With a $12 million Series B raise and a key partnership with TEGNA, ALLCITY is set to launch in Dallas—its 5th market this month. 📈 What’s the big deal? ALLCITY is tapping into the local sports content goldmine, delivering 6-10 hours of live, city-specific sports talk daily. They’re already dominating podcasts with a 50-minute average listen time and have major brands like Ford Motor Company and Toyota Motor Corporation on board. 📊🎧 With plans to expand to 30 U.S. markets, ALLCITY is transforming how fans engage with sports. Keep an eye on this game-changer. 👀🏆 More from Joe Pompliano below:

Tricks To Play Ball With Streamers On Sports-Slanted Shows It’s an epic time for sports on TV and streamers are embracing sports in less traditional ways. Ever since television ratings became the driving force behind sports (more so than bringing fans to games), networks have been trying to get in on the action by creating shows that complement the main content aka “shoulder content.” And with the upcoming Paris Olympics, viewers are hungry for the competition, personal stories, and scandals. Sports tends to be a unifying topic and with the United States in an election year, viewers want a break from news. While some shows are being renewed, many are just now getting the go-ahead. Let’s take a look. Documentary series' reign supreme. 'Welcome to Wrexham' (FX + Hulu) and 'Coach Prime' (Amazon Prime) were both renewed for additional seasons while 'The Dynasty: New England Patriots' (Apple) was recently released. All of three of these have unprecedented access and showcase not only the trials and tribulations of life but of being on a team and even business ownership. All are relatable universal themes. Three new series will give an idea of what streamers are currently buying. 'Untitled Earnhardt Doc' is a bio-doc on the legendary NASCAR dynasty featuring extensive access and never-seen-before archival material. (KEYWORDS: access + new archival) 'Game 7' is a five-part anthology series that dives into the most historic playoff-deciding showdowns in sports history. The series will look at the New York Rangers’ 1994 Stanley Cup Finals triumph and the Chicago Cubs’ 2016 World Series victory among others. This type of series is more along the lines of ripped from the headlines, which is also selling like hotcakes. Combining sports with true crime is a fascinating take on two trending and hugely popular genres. 'ChiefsAholic: A Wolf in Chiefs Clothing' is just that. It’s a doc on the career of a serial bank robber and Kansas City Chiefs super-fan Xavier Babudar. This is a brilliant intersection. Reese Witherspoon’s prod co is in development on a doc series focusing on the female drivers of Formula 1’s F! Academy. It’s the female version of the popular Netflix series 'Formula 1 Drive to Survive.' It seems so obvious, right? There's also scripted: 'Ted Lasso' (Apple) had tongues wagging until it recently wrapped up. It was just announced that Will Ferrell will be starring in a new scripted series for Netflix called GOLF based on a fictional golf legend. Of course, Netflix would want to try to grab viewers looking for a Ted Lasso replacement. Will Ferrell would be a perfect transition from Jason Sudeikis. And there’s always film. Challengers is currently trending. TUBI is getting in on the action with a new film The QB Bad Boy & Me starring Noah Beck about a grieving football star and his dancing muse. If you’ve got a solid sports-adjacent pitch with either unprecedented access or never-seen-before archival, it's time to pitch it!

🎙️🏀 #WomenInSports Audio networks are betting big on the power of women’s sports content Women’s sports have surged in popularity and many brands are aiming to increase their investment this year. A new audio network from iHeartMedia and Deep Blue, announced in April, reflects the opportunities for advertisers in the sometimes-overlooked audio channel. A recent report found that the majority of sports fans surveyed listen to audio sports content, and the majority of audio sports listeners trust products used by their favorite athletes. #Marketing #MarketResarch #Sports

#Advertising during live sports has historically been through the lens of mass reach and limited targeting via traditional linear channels. Sports themselves in the #D2C era have not been able to tap into this marketplace at all. Well all that's being flipped on its head thanks to #streaming and new technology facilitating its evolution - and media buyers are starting to take note. On this week's #StreamTimeSports,I was joined by Paul Gelb from the HAUS EFFECT, and Scott Young, co-founder and chief product officer at Transmit Live, to share their first hand experiences on how brands can make the most of sports advertising in this new era, and how media buyers are adopting the the power of live streaming sports to be more targeted in their marketing. Transmit is one of these businesses that have been flying underneath the radar for some time - but they're technology is opening up the playbooks for sports rights holders and streaming platforms to generate way more ROI on their live sporting events. We've seen that a subs-only approach doesn't work - and ad lead approaches are the way for sports to regain the scalability it's been achieving through linear - but with the power to be hyper-targeted and ultimately bringing in way more ad dollars from across the industry now that the tech is there to facilitate it. Key points on the pod: - How can ad-supported streaming complement subscription models? - Why is live sports still the top destination for advertising? - How can technology help small brands maximise their returns? - What are the new opportunities streaming presents for media buying? - What impact does ad technology have on the consumer? Take a listen and let me know what you think: https://lnkd.in/efYvPiHt

🎙 The SportsTech ALLSTARS Podcast Presents- Andreas Westerlind, CCO of SolidSport Back for a second episode, Andreas talks about the latest updates at SolidSport, how they’re helping sports federations grow their commercial values and fastly make profit and revenue streams from streaming and partnerships related to their media rights, how big tech entering sports broadcasting affects small players and traditional media houses, about the endless possibilities when it comes to collaboration between sports tech companies, what new is coming up at SS and much more. SolidSport is a leading sport streaming platform that is trusted by sport federations, leagues, clubs and events. On all levels and everywhere. Solidsport offers a complete OTT sports media platform with custom white label design, sport data integrations and unlimited live streaming and on demand possibilities. You can create new revenue streams with their in-built payment system, enabling custom subscriptions and pay-per-view tickets on all content. Companies can also promote partners and strengthen sponsorship offers with ready to go advertising concepts. Tune in on the SportsTech AllStars Podcast on Spotify, YouTube and Apple Podcasts to watch the full episode: 🎧: https://rb.gy/4ny34c 🎦: https://rb.gy/mikxkh Sign Up for the Sports Tech Weekly Newsletter for more such news, features & insights: https://lnkd.in/dpGUwHnB What do you think about 'Big Tech' (Amazon, Apple, Netflix etc) entering sports broadcasting? #sportstech #sportstechnology #sportsbroadcasting #sportsbusiness

I had to read this line a few times.... "Audio is a key part of the daily lives of all Americans, and this is true for sports fans, as well. In fact, sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio." On first read I was trying to figure out how anybody has 6 hours and 26 minutes a day to consume sports content. Then eventually I understood this to mean that sports fans spend 6 hours and 26 minutes with ANY audio content. Essentially, sports fans are listening to music as well and have other interests beyond sports. But, being a sports fan skews your appetite for more audio consumption up. There is big opportunity here. But, there is also a lot of competition. #podcasting #sports #audio #radio

Did you know that sports audio listeners are not just enthusiastic, but also wealthier? This was uncovered by SiriusXM Media, GroupM, and Edison Research in a recent Sports Audio Report. These fans are dedicated, spending over 90 mins daily on sports-related audio content, and are big spenders on sports merch! #SportsAudio #RadiosSurprisingInsights

Revolutionizing sports content through the power of Rave On Sports lives 🏆🎙️ Discover how Rave On is transforming the sports media landscape with innovative live content: - In-depth interviews with past and present players - Podcast-style discussions (like our popular 502 series) - Exclusive pre-game hype and analysis - Behind-the-scenes post-game access But that's just the start! Rave On's versatile platform opens up endless possibilities for engaging sports fans: - Live game commentary - Real-time fan Q&A sessions - Training insights from top athletes Rave On isn't just changing how we watch sports – it's redefining how we experience them. #SportsMedia #DigitalInnovation #FanEngagement #RaveOnSports #LiveContent