American Association of Wine Economists AAWE’s Post

Great visual Monika Elling, especially when reviewed with the backdrop data of: 1) The growth and size of “The Pie” in the last 22 years (2000-2022), and; 2) The amount of non-alcoholic beverages in each category added to the alcohol category but still considered ‘consumption of wine and/or spirits’ (although I know there’s a few out there that would like to remove that from the equation). Specific to the wine “pie” in the United States, it has been growing from 565 million gallons in 2000 (with a ‘tiny’ amount of non-alcoholic) to 964 million gallons in 2022 nearly doubling consumption. There are many other backdrop important data points critical in analyzing the markets with each international country having a completely different mix of influences beyond simply ‘reduced consumption’. All in all, wine seems to have remained the least fluctuating over the same period. #winedata #wineandspirits #alcoholtrade #winemakersforum #techtalk4wine

Alcoholic Beverage Market Shares in the U.S. from 1999-2023. Spirits' share has grown from 28% (1999) to 42% (2023), mostly at the expense of beer. Spirits passed beer to become the new #1 in 2022. Wine's market share has been more or less steady. https://lnkd.in/eHSEntJt

The numbers, with wine holding steady. Spirits swiping away at the beer category. The global wine business can up the game. That said, historically, the industry has focused on trade relationships and has taken the consumer for granted. It’s been a “new game” since about 1998, but the wake-up call hasn’t truly materialized. By the time it does, it will be too late for many. So today, there is an opportunity at hand, but there is no solving the future with yesterday’s mindset. For those with courage, it is a new day. DM for more. #wine #winebusiness #drinksbusiness #marketing #beveragealcohol #wineandspirits #winery #vineyards #consumermarleting

In a scenario of alcohol consumption reduction, spirits are increasing their market share vs. beer and wine. There is surely somethink to think about and to learn from this chart.

Alcoholic Beverage Market Shares in the U.S. from 1999-2023. Spirits' share has grown from 28% (1999) to 42% (2022), mostly at the expense of beer. Spirits passed beer to become the new #1 in 2022. Wine's market share has been more or less steady.

While the wine category has been facing some challenging market conditions globally, there was some positive news for wine sales in Ireland last year, with sales volumes rising by nearly 7%, to over 9 million cases. According to the latest Wine Report from Drinks Ireland, wine remains the nations’ second most popular alcohol beverage, with only beer commanding a larger portion of the market. The data in the report should be viewed in the context of a significant overall decline in alcohol consumption, with per capita drinking in Ireland having dropped by over 30% in the past 20 years. Read fuller report in link below. https://lnkd.in/eqpn7WKU #Wine #DrinkResponsibly #DrinksIndustry Cormac Healy Eoin Ó Catháin Jennifer Wallace Aengus King Matthew Petherbridge Olena Nazarenko Carleen Madigan

To stay up-to-date with the latest news, trends, and developments in the beverage alcohol world, subscribe to our daily newsletter. Some of the latest new stories featured include: + How Tequila Became a Top Category In The U.S. + Diageo Identifies Top Five Flavor Trends This Summer + The Biggest-Selling Spirits in the World + Wine Companies Expand Into Distilled Spirits Follow this link to read more about these news stories and subscribe: https://lnkd.in/eAT3s8Ue #ParkStreetInsiderNewsletter #BeverageAlcoholNews

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50 years ago, the beverage alcohol categories looked slightly different than what they are today. Consumers typically fell into one of three areas: beer drinkers, wine drinkers or spirit drinkers. Today, those categories have changed - Ready to Drink products are shaping into a category of their own. With this new category, there is still significant overlap across categories. #NIQBevAl #BeverageTrends

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