Andrew McGuire’s Post

After creating hundreds of YouTube channels, setting up a new channel has become second nature to me. Here are some tips and insights—both for setting a new channel, and the mindset you want to carry forward with the content you create. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 Every time I create a brand new YouTube channel, I come to Google and I type in the words “create new YouTube channel.” You’ll find a search result from Google Help. Scroll down a bit and find the subhead “Create a channel with a business or other name,” and within that section, you’ll find a link to your channel list. On this page, you can click the “create a channel” button and give your channel its name. And you’re on your way. 𝗧𝘄𝗼 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 There are two different tactics you can follow for your channel—one that nurtures your audience or one that markets and attracts a new audience. A lot of people think that they're doing marketing, especially on social media, but much of their content is actually nurturing. It’s reaching the same people again and again. If you put out a video to your subscribers, and they all watch it, you’re not marketing to find new people, you’re nurturing them. Nurturing is not a bad thing! You just need to decide if you are creating a channel to nurture or to reach new people. A successful nurture campaign—MrBeast is great at this—is all about generating a strong subscriber base and seeing those subscribers coming back to watch every episode. My approach, instead, is focused on using keywords to draw in people who have no idea who you are but who are interested in learning all about your expertise. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 When you're generating leads for your business, you want to build a relationship—and YouTube is such a good place to do that. You can make educational content or how-to content that pulls people in. People have lots of questions. And when they enter their question into YouTube or Google, they can find your video and receive your high-value content. You're not selling anything, you're just answering their question. They don't feel like they're being sold to—and in fact, you’re building a relationship of trust. At the end of the video, you offer them a free gift, and when they go to click the link to get that free gift, that link takes them to a landing page. So you need to create a landing page to generate leads from YouTube. #youtube #businesstips #marketing #bethehero

I was chatting with a local cafe owner recently who felt overwhelmed by social media demands. "How can I keep up with all this content?" he asked. Here’s a secret I shared with him that changed everything: Repurposing content. It’s not just a strategy; it’s a game changer for local businesses. Here’s how it transformed another local business we worked with: 1. The Magic of Multipurpose: We took their best-performing blog post about the history of coffee and turned it into a series of engaging Instagram stories, a detailed Facebook post, and a lively discussion topic on Twitter. One piece of content, four ways to engage. The result? A surge in engagement across platforms without additional resources. 2. Community Highlight Reels: We started creating monthly video compilations from customer-generated content tagged at their location. These highlight reels showcased real people enjoying real moments. Not only did it provide authentic content, but it also encouraged more customers to share their experiences to be featured next. 3. From Reviews to Stories: Every glowing review wasn’t just a pat on the back; it became content gold. We transformed these reviews into customer testimonials on Instagram and Facebook, giving a voice to their customer base and building trust with potential new patrons. This approach not only saved time and cut costs but also strengthened their community presence. They were everywhere, all the time, without being stretched thin. If you're looking to maximize your social media efforts without overwhelming your schedule, consider repurposing your best content. It's efficient, effective, and can transform how your local business connects with the community. #LocalBusiness #SocialMediaTips #ContentStrategy #DigitalMarketing #RepurposingContent

What does Sweet Potato Social bring to the table? (Besides a couple of silly, goofy moods! 😉) 🍠🍠🍠 Not only do we take fun seriously, but we’re on a mission to shake up your brand’s social media game! Let’s be real—you’re not just searching for another company to post regular content that checks off “normal” boxes. You’re exceptional, and your brand deserves to shine! Our talented team is ready to whip up high-quality video content that grabs your audience’s attention. We live and breathe social media, and we know how to make it work for you. At Sweet Potato Social, we believe marketing should be fun, organic, and effortless—especially when you’re being your authentic self. We love working with purpose-driven brands that want to make waves and break the mold. If you’re all about having fun, living loud, and following your passion, you’ve officially met your perfect match!!! Our packages are designed for business owners who get that video is the secret sauce for growth but can’t keep up with the latest trends or create killer content (...yet). If you're ready to create some EPIC content with a BADASS team, shoot us a DM to learn more about what we can do for you. Come on, what are you waiting for?!

Ok… I’ve heard this 1000 times now… “I can’t keep coming up with new ideas for social posts.” “I’m not creative enough to keep coming up with new ideas everyday.” “I’ve already said and posted pretty much everything relevant to my business.” “I feel like I’m repeating myself.” Let me help you… 🧱 Here’s how to keep coming up with social media content ideas that are RELEVANT to your brand! 🙏 Keep the “meal” fairly consistent, and just adjust the toppings. 🍝 What the heck am I talking about? Haven’t you ever had the same meal, but added a different seasoning, different sauces, different toppings — and it basically makes it a whole new meal? When I say “keep the meal fairly consistent” - I mean, it’s important to have an overall message, goal, vision and brand. It should be very clear to people what you’re posting about, what you are selling, what your expertise is, and what value you bring. 👇👇👇 When I say “adjust the toppings” - I mean switch up the FORMAT of your content. 🤷♂️ Sometimes, post an image with an in-depth caption. 🤷♂️ Sometimes, post a high quality video that hits hard. 🤷♂️ Sometimes, post a quick lighthearted video that took 5 minutes to put together. 🤷♂️ Sometimes, post a graphic style post like this one. 🤷♂️ Maybe you have a podcast that goes more in-depth on your topic, and part of your social content is snippets of that. — At the end of the day… 👇 Have a big picture message and vision, but communicate that message in a ton of different ways! That way, you’re cohesive and intentional, but people never know what to expect in terms of HOW you will deliver that message, and the delivery always feels fresh and forward-thinking. Just remember next time you’re “out of ideas” … the meal can be the same as something you’ve posted before. Just adjust the toppings. 🙏✅ . . . Get a consistent social media presence for your brand with the help of my agency Brick Media: https://lnkd.in/emybTB28

Let me put you on game 👇🏽🌹 First, smash the REPOST and get this reel to your biz besties who need WIND in their sails to POST THEIR CONTENT TODAY. Second, comment “BUNDLE” for the best deal on the internet today (for the real ones with the determination to CRUSH 😻 their biz goals in 2024.) 💰💵 For context: I’ve created MILLION dollar brands in two different industries, via organic social media content. The first $4M+ came from a TINY audience: less and 10K followers on FB and IG. 🔥🔥 Here are 3 things I would tell aspiring content creators + biz owners, who want these results: 🌹1️⃣ I’ve posted at least one reel per day for 434 days STRAIGHT. and people say “XTINA, that’s a lot of work!! The “experts” say just 3 to five a week” 🙃 Secret 🤫???? frankly, creating content at this volume is EASY when you know EVERY SINGLE REEL you post will generate you hundreds of dollars. 💸 🙌🏽 I am HIGHLY MOTIVATED to post multiple times a day, and I want you to get here too 👇🏽👇🏽👇🏽 But… 🌹2️⃣ MOST people never get here because It takes HEART (commitment) ♥️ and strong STRATEGY. “Posting every day” isn’t the secret. Posting MID/boring/mediocre content to check a box and say you did it… ain’t it. 💀💀 But if you’ll commit to being BOTH strategic AND consistent, looking at each post to see what worked, and what didn’t, I promise you’ll get better, faster, and wealthier FAST. 🌹3️⃣ What I mean by strategy is this: There are FOUR main types of content that PAY YOU on Instagram. 1.) SELLING IN STORIES 🔥 2.) Information/Education Reels 3.) Viral SALES reels AND… 4.) One other type that I feel NO one is taking about… that got this account 1.3 MILLION impressions last month <<AND 247 clients RECENTLY 🔥🔥🔥🔥>>> I created FOUR key trainings that cover it ALL, for my $25K VAULT clients, but I’m opening the doors to YOU!!! You’ll CRUSH 👇🏽👇🏽 ✅ STORY SELLING ✅ MONETIZING IG even with a TINY audience ✅ a signature offer that pays daily, and fills your high ticket… ✅ AND 3 types of reels to ensure account growth AND daily sales!!! This bundle is sold separately for $3k… But it’s YOURS now for $597 or $299 X2 Drop “BUNDLE” for 80% off Run 🏃

You don't need a lot of views on YouTube to make a lot of money. It's a big lie that businesses, especially real estate, need to go viral to generate leads & clients. Just look at Matt Leicht, most agents never heard of him. Sure, he has subscribers, but only 3990. Want to guess how much revenue & leads he generates? Over 400 leads & an extra $20,000,000 in sales every year from YouTube. It's all because he mastered this lead YouTube playbook: 1. Create a few different paths for different people to reach out to you 2. Create specific content that acts as a video sales later 3. Create a highly valuable, downloadable lead magnet 4. Turn your YouTube channel into a giant web of content This is important because people of different demographics, personalities, and stages of their consumer journey will reach out in different ways. So what does this look like? - Email - info, hello, firstname.lastname@domaindotcom - Phone number - virtual phone number routed to your main - Landing page - domaindotcom/(youtube or getting-started) I think Ken popularized this with his info@pozekgroup, but it is a tried-and-true old-school strategy for tracking ads. Specific calls to action for specific platforms. Now, here's how you can build a web of content on YouTube: 2. Specific video sales letter videos For the non-nerdy marketers, these are very specific videos for a specific audience with a specific call to action at the end. - Community tours - Ranking builders - Ranking best communities in 2024 3. Valuable & downloadable lead magnets This is a tried-and-true tactic with blogs. Neil Patel and Hubspot do this a lot, but they have highly valuable and simple templates, tools, etc. Ex. lead magnets are simple downloadables that take the content further: - A new construction comparison sheet - A community floorplan & price sheet 4. Start creating a web with your content: - You can place these videos in descriptions of other new construction videos - You can put these lead magnets in descriptions of other new construction videos - You can pitch these videos at the end of other videos to send traffic You build out this binge-worthy Netflix experience that eventually leads them down a path at their own pace. There's also ways to then take this further with CRO (conversion rate optimization) to fix leaky holes in the ship: 1. viewers who never return 2. viewers who never become a lead 3. leads who never convert But you need a real scale for the numbers to really matter for retargeting, etc. Ultimately, you can simplify this by creating really good content, as people will find a way to contact you. YouTube can be the strongest digital storefront for businesses like real estate when you look at it from a business point of view.

How to Grow Your YouTube Channel Organically Growing your YouTube channel organically involves various strategies and tactics aimed at increasing your audience, engagement, and overall visibility on the platform. Here's a more detailed guide on how to achieve organic growth: 1. Identify Your Target Audience: Understand who your target audience is and what they're interested in. Tailor your content to meet their needs, preferences, and expectations. 2. Create High-Quality Content: Focus on producing high-quality videos that are engaging, informative, entertaining, or educational. Invest in good equipment, such as a decent camera, microphone, and editing software, to improve the production value of your videos. 3. Keyword Optimization: Conduct keyword research to identify relevant and popular search terms in your niche. Use these keywords strategically in your video titles, descriptions, tags, and even in your video content to improve your visibility in YouTube search results. 4. Compelling Thumbnails and Titles: Create eye-catching thumbnails and write compelling titles that accurately represent your content and entice viewers to click on your videos. A well-designed thumbnail and an intriguing title can significantly increase your video's click-through rate (CTR). 5. Consistent Upload Schedule: Stick to a consistent upload schedule to keep your audience engaged and coming back for more. Whether it's daily, weekly, or bi-weekly, establish a posting routine that works for you and stick to it. 6. Promote Your Videos: Share your videos across your social media channels, website, or blog to reach a wider audience. Engage with relevant online communities, forums, and groups where your target audience hangs out, and share your content there (while adhering to community guidelines). 7. Encourage Engagement: Encourage your viewers to like, comment, share, and subscribe to your channel. Respond to comments, answer questions, and engage with your audience to build a loyal community around your channel. 8. Collaborate with Other YouTubers: Collaborating with other YouTubers in your niche can expose your channel to their audience and vice versa. Look for opportunities to collaborate on videos, interviews, or shoutouts to expand your reach. 9. Optimize Your Channel: Customize your channel layout to make it easy for viewers to navigate and discover your content. Organize your playlists, feature your best-performing videos, and create a compelling channel banner and About section. 10. Monitor Analytics and Adjust Strategies: Use YouTube Analytics to track the performance of your videos and channel. Pay attention to metrics such as watch time, audience retention, CTR, and subscriber. By implementing these strategies consistently and staying patient and persistent, you can gradually grow your YouTube channel organically over time. Remember that organic growth takes time and effort, but with dedication and perseverance, you can achieve success on the platform. 🤍🤍

The Sweet Economy: How YouTube Turned Brownies into Billion-Dollar Cravings Who would’ve thought that a simple square of fudgy chocolate goodness could rival the tech industry in terms of innovation? No, we’re not talking about the brownies your grandma bakes on special occasions; we’re diving into the chaotic, cocoa-drenched world of YouTuber brownie businesses. A Recipe for Fame (and Dough) It all starts with a viral video. One moment, a YouTuber is making a "Day in My Life" vlog; the next, they’re elbow-deep in brownie batter, promising viewers the most decadent, gooey brownies you'll ever taste. Their secret? A pinch of marketing genius, a dollop of relatability, and a generous sprinkle of FOMO. These YouTubers have baked their way into the food business, not just by selling brownies but by selling themselves. Statistics show that 72% of Gen Z consumers prefer buying from brands they feel personally connected to. That’s right—viewers don’t just want brownies; they want Karen's Cozy Cocoa Cubes or Brandon's Bombastic Bites. The Numbers Don’t Lie Let’s whip out some stats to show just how impactful these brownie empires have become: $5.5 billion: The estimated market size of the artisanal brownie industry in 2023. 38%: The increase in Google searches for “YouTuber brownies” over the past two years. 65%: The proportion of purchases driven by a YouTuber’s personal endorsement. These numbers are no joke. For some YouTubers, brownies are more profitable than sponsorships or ad revenue. Take the case of BakerBella, a niche baking content creator who launched her line of brownies in 2021. Within 18 months, her business scaled to six figures—more than what she earned in five years of YouTube ad revenue. Brownies and Branding: The Perfect Pair What makes this phenomenon so successful? It’s the branding. YouTubers understand their audience, so their brownies come with a story. You’re not just buying a dessert; you’re buying Chad’s memories of baking with his grandmother. Suddenly, that $12 brownie doesn’t seem so overpriced—it’s practically an artifact of love and nostalgia! Plus, let’s not forget the packaging wars. These brownies don’t come in boring cardboard boxes. Oh no. They arrive in sleek, Instagram-worthy packaging with holographic fonts and handwritten notes that say, “You’re the sweetest for buying this!” The Dark Side of the Oven But not all is sugar and spice. Critics argue that many of these businesses operate more on hype than quality. As one disappointed customer put it, “I paid $15 for a brownie that was drier than my sense of humor.” The backlash hasn’t stopped the movement, though if anything, it adds to the drama, which in turn drives more clicks.

How to grow a new YouTube channel? Growing a new YouTube channel takes time, effort, and strategic planning. Here are some tips to help you increase your channel's visibility and attract more subscribers: 1 Define Your Niche: Choose a specific niche or topic for your channel. Focus on content that you are passionate about and that has an audience. 2 Create High-Quality Content: Invest time in creating high-quality, engaging, and well-edited videos. Good content is the key to retaining viewers and gaining subscribers. 3 Optimize Your Videos: Use relevant keywords in your video titles, descriptions, and tags. This helps your videos get discovered through YouTube's search and recommendation algorithms. 4 Attractive Thumbnails: Create eye-catching thumbnails that accurately represent your content. Thumbnails are often the first thing potential viewers see, so make them visually appealing. 5 Consistent Upload Schedule: Establish a consistent posting schedule. This helps build anticipation among your subscribers and keeps your channel active. 6 Engage with Your Audience: Respond to comments on your videos and engage with your audience on social media platforms. Building a community around your channel can lead to increased loyalty and word-of-mouth promotion. 7 Collaborate with Others: Collaborate with other YouTubers in your niche. This can introduce your channel to a new audience and provide opportunities for cross-promotion. 8 Promote on Social Media: Share your videos on various social media platforms to increase their reach. Consider creating dedicated social media accounts for your channel. 9 Create Playlists: Organize your videos into playlists. Playlists not only make your channel more user-friendly but also increase the chances of your videos being recommended after other videos in the same playlist. 10 Use End Screens and Cards: Utilize YouTube's end screens and cards to promote other videos or playlists on your channel. This encourages viewers to watch more of your content. 11 Optimize Your Channel Page: Customize your channel layout, add a compelling channel banner, and provide a concise channel description. This helps visitors understand what your channel is about. 12 Understand Analytics: Regularly review your YouTube analytics to understand what works and what doesn't. Pay attention to watch time, click-through rates, and audience retention. 13 Create a Compelling Channel Trailer: Craft a short and engaging channel trailer that introduces new viewers to your content and encourages them to subscribe. 14 SEO for YouTube: Learn about YouTube SEO to optimize your videos for search. This includes understanding how YouTube's algorithm works and making strategic decisions based on that. Remember that growth takes time, and there's no guaranteed formula for success. Stay patient, stay consistent, and continually refine your approach based on what works for your audience. hashtag #youtube hashtag #youtubechannelgrow hashtag #videoSEO

How to increase YouTube subscribers? https://lnkd.in/eSyQksqa To increase YouTube subscribers effectively, you'll need a combination of optimized content, consistent engagement, and strategic promotion. Here's a detailed strategy to grow your subscribers: 1. Optimize Your Channel and Content Channel Branding: Ensure your channel has a professional banner, logo, and consistent color scheme that reflects your niche and personality. Channel Trailer: Create a short, engaging trailer that highlights what your channel is about and invites viewers to subscribe. Channel Description: Use relevant keywords and briefly explain what viewers can expect.  Custom Thumbnails: Eye-catching thumbnails with bold, clear text and relevant images can drastically improve click-through rates. 2. Content Creation and Consistency High-Quality Content: Ensure your videos are valuable, informative, or entertaining to your target audience. Quality matters in retaining subscribers. Regular Posting Schedule: Stick to a consistent schedule. Whether it's weekly or bi-weekly, followers are more likely to subscribe if they know when to expect new content. Use Playlists: Group videos into playlists so viewers can binge-watch related content. This boosts watch time and encourages subscriptions. 3. Leverage SEO for YouTube Keyword Research: Use tools like Google Keyword Planner, TubeBuddy, or VidIQ to find keywords your audience is searching for. Optimize Titles: Include your primary keyword in your video titles while keeping them engaging. Descriptions and Tags: Write detailed video descriptions with your primary and secondary keywords, and use relevant tags. Closed Captions: Adding captions not only makes your videos accessible but can also help with SEO as YouTube can crawl the text. 4. Engage with Your Audience Call-to-Actions (CTAs): Ask viewers to subscribe, but make it compelling. Mention it at the beginning or end of the video, and give them a reason (e.g., future content, helpful tips). Respond to Comments: Engaging with viewers builds a loyal community and encourages new viewers to subscribe. Host Giveaways: Reward your audience with a giveaway and ask them to subscribe as part of the entry requirements. Pin Comments: Use pinned comments to promote subscriptions, related videos, or other social media platforms. 5. Collaborations and Cross-Promotion Collaborate with Other YouTubers: Partnering with creators in your niche exposes you to their audience, leading to mutual subscriber growth. Guest Appearances: Appear on podcasts, other YouTube channels, or in related online communities to gain exposure. 6. Promote Your Channel Externally Social Media Promotion: Share your videos on platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring they reach a wider audience. Use Facebook & Google Ads: Target specific audiences that align with your content to attract subscribers through ads.