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Music Industry Strategist | Bridging Music Talent, Rights, Tech & Capital | Advising on the Business of Sound

In today's digital age, user-generated content (UGC) has become a powerful tool for gauging public sentiment and understanding trends. Coachella, known for its vibrant atmosphere and celebrity attendees, serves as a microcosm of popular culture, making its UGC particularly insightful. Song Sleuth ran an analysis on all user-generated content (UGC) uploaded to YouTube up to one week after the festival and discovered a total of 1,291 videos which had collectively garnered over 14.2 million views after just two weeks. Check out our in depth analysis and insights on this data in the article below. Shout out to Kitty Lester for always putting it together so well! #CoachellaInsights #UGCAnalysis #SocialMediaAnalytics #MusicFestivalData #YouTubeTrends #DigitalInsights

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By now, the dust has settled in the Coachella valley, home to North America’s most prominent festival, the eponymous Coachella Valley Music and Arts Festival, which took place over two consecutive weekends in April. Much ink has been spilled on this year’s troubled edition, from ticket sales to technical difficulties, but what story does the user-generated content (UGC) from the festival tell? Using our proprietary technology, we scanned all Coachella UGC uploaded to YouTube up to one week after the festival, analysing over 1,200 videos with upwards of 14M views. Here’s what we discovered…

Song Sleuth — What Coachella's UGC Footprint Tells Us About This Year's Festival

Song Sleuth — What Coachella's UGC Footprint Tells Us About This Year's Festival

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Hoang Duong

Building Creative Ventures in Vietnam 🇻🇳 | Music & Media Entrepreneur | DIY-Get-It-Done | Connect to Grow Together

7mo

Incredible study 📝

Yes to the power of UGC: let your fans play and do the marketing - true for songs too

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