If you're an agency pitching an in-house marketer, please, actually listen to them and take them for their word, particular with anything they provide you in an RFP. If they say they know they should implement server-side rendering but business priorities are elsewhere at the moment, for goodness sake, don't wax lyrical about how amazing server sider rendering is in your pitch deck. If they say implementing any changes to the product detail pages is off-limits don't have a whole section about improvements to those products, down to micro-copy. The pitch is an opportunity for you to show your attention to detail, but more importantly, that you're on their side. Once you get the tender, *then* you can have conversations about compromises or who you can speak to in the legal team or the product team or wherever to start negotating for those changes and advocating on behalf of your internal point of contact.
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