AMA Birmingham’s Post

Marketing Trends case Study: 1950 to 2024....... The journey of marketing from 1950 to 2024 has been quite interesting. Let’s take a look at this journey! 1950s – 1970s: Traditional Marketing Print, TV and radio dominated during this period. There was one-way communication – brands spoke, consumers listened. 1980s – 1990s: Digital debut Computers gave marketing a digital touch. Email and telemarketing were discussed, but feedback was still limited. 2000s: Social Media Takes Off Social media platforms like Facebook and Twitter opened up a new world of engagement. Influencer marketing also emerged – now brands started talking directly to consumers. 2010s: Data-Driven Approach Big data empowered personalization. But, there also came the challenge of data privacy – it became very important for companies to build trust. 2020s: Focus on Sustainability Today, consumers are looking for brand values and sustainability. Interactive content and experiential marketing have given rise to new trends. 2024-25: Challenges and opportunities By 2024, AI and machine learning will transform marketing even more. But the challenge of data privacy and consumer trust will still remain. It is important for every marketer to understand and adopt these trends. Marketing is not just about selling, but also about building relationships! What are your thoughts? Share them! #marketing #trends #digitalmarketing #sustainability

SmartConnect revolutionizes your marketing efforts by intelligently segmenting your contacts based on their interests using machine learning. Seamlessly integrate with your iOS and Gmail contacts, then categorize them into topics like Technology, Health, and more. Create targeted MailChimp campaigns and effortlessly reach the right audience with personalized messages, boosting engagement and driving conversions. Find source code here :https://lnkd.in/dgUX5wQe

In today's competitive landscape, reaching the right audience with the right message is more critical than ever. At Young Brothers, we've just published a new blog post that dives deep into the art of Marketing with Precision Targeting. Discover how you can: ✅ Identify your ideal customers ✅ Tailor your messaging to resonate with their needs ✅ Optimize your campaigns for maximum ROI Whether you're in the trades, home service, or any industry that values efficiency and effectiveness, this guide will help you elevate your marketing game. #MarketingStrategy #PrecisionTargeting #TradesIndustry #YoungBrothers

Hey Marketers, I’ve been thinking about how we trade in attention a lot these days. This thought isn’t original to me, but it’s so relevant. Studies show that our attention spans are shorter than ever. With so many options, we need to be even better at capturing and holding the attention of those we want to engage with. To be interesting and relevant, you have to know your target audience and remember that human-to-human marketing wins.

Display is changing! Previous frustrations around display, when talking to a great many marketers, has been trouble with attribution vs the large needed spend. When we pair display with content syndication that challenge is largely removed, and better yet, we are seeing some clients, double, triple their MQL to SQL conversion, and ultimately creating more pipe! It's working better! We can even use you're 6s data with our integration, or other sources of intent/ABM list development!

I’m thrilled to announce that we have just launched our AI-powered display advertising platform, which seamlessly connects brand and demand marketing efforts. The new platform is built from the ground up to integrate seamlessly with content syndication, providing a holistic Branded Demand strategy. Here’s what our beta customers are most excited about: Precision Targeting: Using AI and first-party segmentation to ensure the right B2B accounts are reached. Boosted Performance: Our customers have measured up to a 40% improvement in campaign efficiency and ROI. Advanced Analytics: Real-time insights and customizable reporting to keep your campaigns on track. In today’s data privacy-focused world, navigating regulations and cookie deprecation is challenging, but our new platform addresses these issues head-on. If you’re looking to enhance your marketing efforts, this is it. Read more, link in the comments.

The Future of Marketing: Predictions for 2025 By 2025, marketing will not just be about who shouts the loudest but who whispers the right words to the right ears. Here's what the future holds: ✅ Voice Search Optimization: By 2025, your voice will be the new keyboard. Brands that optimize for voice search will dominate Google rankings, making SEO more conversational. Speaking to devices will be the norm, not typing. ✅ Augmented Reality Experiences: Your customers won't just see your products, they'll experience them in their living room, on their wrist, or on their wall before buying. ✅ AI-Driven Personalization: AI will make one-size-fits-all marketing as outdated as dial-up internet. Expect content so personalized, it'll feel like it's crafted just for you. ✅Sustainability as a USP: Green will be the new black. Companies that fail to showcase their environmental efforts will fall behind. ✅ Privacy-First Marketing: With privacy concerns on the rise, marketers will shift focus from third-party cookies to zero-party data, directly asking consumers for information to create personalized experiences. Transparency isn't just good ethics; it's good business. ✅ The Rise of Nano-Influencers: Authenticity will trump reach. Brands will collaborate more with nano-influencers, whose smaller but highly engaged audiences yield better ROI. ✅ Marketing in Messaging Apps: Direct, one-on-one conversations with customers at scale. Forget email; WhatsApp and Messenger will be where deals are made. 🌟 The future isn't about selling; it's about connecting. 🌟 #future #marketing #predictions2025

Embark on a journey with Alexa, a digital marketing expert, as she navigates the transformative world of Reinforcement Learning (RL). Discover how RL revolutionizes personalized experiences, dynamic ad targeting, and customer engagement. Dive into real-world success stories from Google Ads to Sephora and learn how RL is shaping the future of digital marketing. Are you ready to embrace the change? Read the full story on our blog. https://lnkd.in/gTymh5H2 #DigitalMarketing #ReinforcementLearning #Innovation #CustomerEngagement

2025 is going to change the game for social media marketing. (Here’s what I think will reshape how we connect online) I’m diving into some of the biggest trends to watch this year, especially for those of us focused on growth and engagement. Here’s what’s coming up👇 1) AI and Automation → Smarter tools are here to help! → AI will handle customer questions, create content, and personalize experiences—making our work more efficient. 2) Video Content Rules → Short videos are still king! → Quick, engaging stories will keep audiences hooked, so brands will focus on captivating content. 3) Augmented Reality (AR) → Imagine “trying on” a product virtually! → AR is making online shopping more interactive, bringing in-store experiences to our screens. 4) Social Shopping Made Easy → No more jumping to websites—social apps will be the new storefronts. → In-app shopping means a smooth, seamless experience. 5) Community Building → It’s about connection, not just sales. → Brands will focus on creating loyal communities and building genuine relationships. 6) Sustainable & Ethical Marketing → People care about brands that care. → Campaigns focused on responsibility and sustainability will drive real trust. 7) Data Privacy → Transparency is key! → Brands will prioritize privacy to protect user trust and build confidence. I’m excited to explore these trends and see how they help us build stronger, more authentic connections in 2025.  Which of these trends resonates with you?👇 #SocialMediaTrends #2025Marketing #CommunityBuilding #SocialMediaMarketing #DigitalMarketing

The Evolution of Marketing: From Mass Messages to Hyper-Personalization! Over the past few decades, marketing has transformed dramatically, driven by evolving consumer expectations. Here’s a brief overview: 1️⃣ 1990s: The Digital Dawn 👉 Introduction of Email Marketing and CRM focused on direct communication and relationship building. 2️⃣ Early 2000s: Rise of Search and Social Media 👉 SEO and Content Marketing became vital as consumers sought valuable and accessible information. 3️⃣ Late 2000s: Social Media Explosion 👉 The surge of Social Media Marketing revolutionized engagement and real-time interaction. 4️⃣ 2010s: Personalization and Influencer Power 👉 Influencer Marketing and Video Content catered to consumer trust and preference for visual media. 5️⃣ 2015-Present: Tech Integration and Hyper-Personalization 👉 AI-Driven Customer Interactions and Hyper-Personalization deliver real-time, tailored experiences. 🔮 Trends Defining the Future: - - >Personalization: Consumers demand unique, relevant experiences. - - - >Innovation: Leveraging the latest tech for smarter marketing. - - - - >Trustworthiness: Ethical use and protection of personal data is paramount. Embrace the future of marketing by staying ahead of these trends! 💡✨ What are your thoughts on the future of marketing? Share in the comments below! #MarketingEvolution #DigitalMarketing #Personalization #AI #CustomerExperience #Innovation #DataPrivacy #MarketingTrends #TechInMarketing #ConsumerBehavior #TheSMSCoach