Alyssa McNeil’s Post

✅ Hiring communications specialist? Make sure they care about naming. Here is an example why Disclaimer: I dedicated an entire slide in recent conference talk (warning the audience that I am a 🤓 ) to explain that calling #employerbrand an #hrbrand is incorrect. The slide serves as an illustration for the post. Now you are warned too. 🤔 Then I heard a wonderful story. Recently, when launching an event in a new market, event's team didn't check what the abbreviation of their name meant locally. As a result, the event was unsearchable on Google: instead, articles about a tax number and the tax office's website came up. The event had half the number of attendees planned. 🤷♀️ Naming is important. Words carry meanings and shape our social reality. Make sure to work with someone who knows it without explanations, so you won't lose audience over nothing.

Jobs. Jobs. Jobs. #businessdevelopment

If you're thinking about hiring a publicist or PR agency, here's what to look for—and how to know your money is being well spent. https://lnkd.in/egjbMXhA

Attorneys, Want to make your Firm look the best possible? Then hire a stellar marketing team. There are four types of marketing people 1. Jack-of-all-Trades a. This person holds more of a general coordinator role and is best for firms with very limited budgets 2. In-Between Betty a. Mid-level managers adept at executing marketing plans within a budget. 3. In-Charge Marge a. Director-level leaders overseeing marketing strategies and staff. 4. One-Job Jennifer a. specialist that does one thing really well such as social media, blog writing, and etc. Hiring the right marketing talent is a critical investment in your firm's success. With a strategic approach and meticulous planning, you can find the perfect candidate to elevate your marketing endeavors to new heights. --— If you’re looking to grow your legal practice and and seek further guidance, don't hesitate to reach out. Subscribe to my mailing list via my website or the link in my bio for valuable tips and real-world examples. -MW #LegalMarketing #ProfessionalDevelopment #lawfirm #lawyers #legalpractice

If you're thinking about hiring a publicist or PR agency, here's what to look for—and how to know your money is being well spent. https://lnkd.in/egjbMXhA

If you're thinking about hiring a publicist or PR agency, here's what to look for—and how to know your money is being well spent. https://lnkd.in/egjbMXhA

A service Advocation has quietly offered for years is acting as a Fractional Director of Client Service and training internal teams on how to succeed in this role. We deeply understand what it takes for a Director of Client Service to thrive–especially for agencies trying to grow and scale. Our new blog post shares everything your firm needs to know about hiring a Director of Client Service. We cover: ✅ What to look for in a candidate ✅ Appropriate responsibilities for this role ✅ How to structure your agency to maximize their success …and more!

If you're thinking about hiring a publicist or PR agency, here's what to look for—and how to know your money is being well spent. https://lnkd.in/egjbMXhA

An interesting post in the PR subreddit touches on something I've been thinking about relating to how to structure an agency. Be curious to hear what others think... Should junior staff consist of ambitious people who want to move up quickly, or are there certain junior roles that you would prefer to have someone stay in for a long time (instead of constantly hiring/retraining for foundational/rote tasks)? I think there are arguments to be made for both strategies, but I ultimately feel that agencies would run better having dedicated team members who enjoy the same structured work every day and are not necessarily interested in taking on the work that more senior employees handle. With high turnover and dissatisfaction at the junior level, too much monitoring and reporting work trickles up and wastes time at the senior staff level. Not coincidentally, I'm now helping agencies build out that foundational staff layer with global talent who can cost-effectively deliver the day-to-day monitoring/reporting/list-building work that needs to get done inside an agency. Hit me up if you want to see how this might work for your agency...

15 Years Experience in Marketing, Advertising, and Public Relations. In Houston, currently seeking a new opportunity in: Marketing, Communications, Public Relations, or HR. Most recently: 3 Years Teaching at Houston ISD, while working at Nonprofit. #Communications #Marketing #Analytics #Copywriter #PR #PressRelease #EventPlanning #Conventions #SocialMedia #InternalCommunications #ExternalCommunications #Insurance #FinancialProducts #Underwriter #RiskManagement #Newsletters #ContentManagement