Alvin Foo’s Post

Guerrilla Marketing Guerrilla marketing emphasises on creativity. This involves the following: To do a low-budget and unconventional product promotion Do creative positioning for strong brand recall in the customers’ mind Display products in an unusual way 🌀We cannot buy engagement, we have to build engagement.🌀 For example: The brands that used the Guerrilla marketing concept (creative positioning) are KitKat, Nivea, The Copenhagen Zoo – Denmark, Coca-Cola, Fiji water, Sprite, Ray-Ban, Nycil, Nikon, Prestige, etc. #marketing #business #startup

Offroad industry is booming right now, but you already know that. What you might not know is that from a marketing standpoint, it shares a lot with motorsport. Experiential marketing, PR coverage, and earned media is the name of the game! With the rise of aftermarket support in the space, paid media for DTC products integrates with the above nicely. Where do you see the space in 5 years?

Another one of my favourite recent campaigns across the Golf Club Media #dooh network is Caddy Comps! The vivid yellow creative is very eye catching and looks awesome on our panels don’t you think?! The rise of online ticket competitions is remarkable and I love the way there is a golf specific one and what better way to tell your perfect customer base about it than where they relax and are receptive… I know a few winners too… 🙌 Breaking Ads Agency | Jessica Fitzpatrick #caddycomps #ooh #doohadvertising #oohadvertising #mediabuying #mediaplanning #marketing

12 BILLION CANS SOLD OUT WITH STRATEGY Hii everyone [connect marketing], This is post 2/10 of guerrilla marketing ; A inspiring brand strategy of Red bull, Mr. Dietrich Mateschitz a owner of Red bull have done a greatest strategies ;they have build billion dollar company, the story of Red bull brand is way different in initial days every brand story they all have set backs because they spend the one million into marketing in just 3 years [1987-1990] but they unbale to make space for their brand and although on that era the product is not only expensive for people and other brand are dominating in no way; but despite all of the scenarios the company started using guerrilla marketing strategy and; started connecting the consumers with 1] CARTOON ADS : 'Red bull gives you winnngs' a very successful campaign not only the attracted teen also a youth. 2]ORGANIZING BIG SPORT EVENT: In today's 2024 the company owns approximately 15 teams in 10 sports they know 'Not all customers will connect in one roof' that's why they started connecting more and more consumers with different sports like [bike racing; formula cars than rape battels and many more. 3]SETTING EXAMPLES TO SOCIETY : This company have organised a very risk which perform from at start of space this stunt have a given a great hype to this brand and on that time company have sold millions of cans . 4] LEVERAGING :They not only lighteen the sucess of different sportsperson they also funded and given platform to that people and leverage the consumer base. 5]COPYING: They know the human mind is very use for copying the started placing empty red bull cans in dustbin which are there in front of bars and different location this not only they created a virtual usage the people started to drink because they are all know other using i will also take try and red bull have a good brand and that how the red bull have achieved 10 billion dollar market caps in 2023. TAKEHOMES: 'NOT ALL CONSUMERS WILL ATRRACT AT ONE ROOF'SO BETTER START ATTRACT DIFFERENT SET OF CONSUMERS ' NOWDAYS ; REBULL IS NO 1 BRAND IN ENERGY DRINK IN WHOLE WORLD these are the steps what red bull have brand and achieved a massive success and today available in 11 flavors and doing business in 175 countries credits 1] redbull.com 2]redditt.com #rebull #marketing strategy #motivation #india #

Red Bull 🤝🏾 Guerrilla Marketing. I can safely assume that everyone on the marketing team is audacious and this breakdown; https://lnkd.in/duFqx9my, is a historical pattern of this trait. FTK - THB🦡 #marketing

When it comes to guerrilla marketing, Red Bull really sets the bar high. One of their most unforgettable campaigns has to be the "Stratos" project. Back in 2012, Red Bull pulled off something that seemed almost impossible. They had Felix Baumgartner, a professional skydiver, jump from the edge of space...true story. He ascended in a helium balloon to the stratosphere, around 24 miles above the Earth, and then he jumped. It wasn't just about the jump, though; it was about breaking records and pushing the boundaries of human achievement. This stunt was more than a marketing campaign. It was a live event that captured the attention of millions of people around the world. The whole world was watching as Felix broke the sound barrier during his freefall. The live stream on YouTube hit over 8 million concurrent views, which was a record at the time. People were glued to their screens, watching this extraordinary feat unfold in real-time. But what makes this campaign truly genius is how perfectly it aligned with Red Bull's brand message. Red Bull is all about giving you wings, and this campaign was the epitome of that idea. It associated the brand with extreme sports, adventure, and pushing human limits. The "Stratos" campaign didn't just create a buzz; it created a legacy. It showed how a brand could go beyond traditional advertising and create an experience that's thrilling, inspiring, and unforgettable. Red Bull didn't just tell you they give you wings – they showed you in the most spectacular way possible. #MarketingStrategy #GuerrillaMarketing #RedBullStratos #ExtremeSports #BrandInnovation

Samsung Electronics and Cheesecake Oreo recently used Guerrilla Marketing to make a memorable impact in their campaigns! Guerrilla Marketing is all about using unconventional, surprise elements to capture attention and build brand recognition. Samsung has mastered this art with multiple creative campaigns over the years, establishing itself as a leader in guerrilla marketing. Oreo, while not as seasoned in this approach, is starting to make waves and gaining traction with clever, unexpected tactics. When done right, Guerrilla Marketing can leave a lasting impression and create buzz in a way that traditional marketing simply can't. 🎉 #guerrillaMarketing #Samsung #Oreo #MarketingStrategy #BrandAwareness #CreativeMarketing #DigitalMarketing #CampaignStrategy #MarketingInnovation"

Outdoor Advertising is a game-changer! 🚀 Trust Zenilla Media as your Out-of-Home (OOH) experts. 🌳💼 Boost brand visibility on the go with our savvy solutions! 🏞️📈 #ZenillaMedia #OOHExperts #WednesdayWisdom #OutdoorAdvertising ✨

The #PumaDive campaign exemplifies the power of guerrilla marketing, showcasing how creativity and strategic execution can yield extraordinary results. By turning cricket dives into a central theme, Puma not only engaged millions but also boosted their brand visibility and product sales significantly. #advertising #agencylife #campaign #strategy

Check out this experiential marketing idea! 💡 ⬇️ Sunlight Solutions had a soccer field in the middle of the trade show floor. ⚽ Watch the video to see attendees lining up for their turn at scoring a goal! 🙌 Creating interactive experiences for attendees to participate in makes your company unforgettable. Stay tuned for more experiential marketing ideas that I find on the trade show floor. 👀 #experientialmarketing #tradeshow #marketingideas #tradeshowbooth