Aluzzion’s Post

TikTok is challenging Google with its new Search Ads Campaign in the U.S., allowing brands to target users directly in search results. This move capitalizes on TikTok's growing role as a search engine for younger users, with 57% using its search function. Brands can now tailor ads to match TikTok's unique search behaviors, boosting conversions by 20% when combined with In-Feed Ads. However, the potential U.S. TikTok ban in January could impact its threat to Google's dominance. #TikTokAds #DigitalMarketing #SearchAds

TikTok is challenging Google with its new Search Ads Campaign in the U.S., allowing brands to target users directly in search results. This move capitalizes on TikTok's growing role as a search engine for younger users, with 57% using its search function. Brands can now tailor ads to match TikTok's unique search behaviors, boosting conversions by 20% when combined with In-Feed Ads. However, the potential U.S. TikTok ban in January could impact its threat to Google's dominance. #TikTokAds #DigitalMarketing #SearchAds

TikTok is challenging Google with its new Search Ads Campaign in the U.S., allowing brands to target users directly in search results. This move capitalizes on TikTok's growing role as a search engine for younger users, with 57% using its search function. Brands can now tailor ads to match TikTok's unique search behaviors, boosting conversions by 20% when combined with In-Feed Ads. However, the potential U.S. TikTok ban in January could impact its threat to Google's dominance. #TikTokAds #DigitalMarketing #SearchAds

TikTok is officially stepping up to challenge Google Ads with its new Search Ads campaigns. TikTok explains that users typically begin a search by clicking the 𝐬𝐞𝐚𝐫𝐜𝐡 𝐛𝐮𝐭𝐭𝐨𝐧 at the top of their 𝐅𝐨𝐫 𝐘𝐨𝐮 page. Once they enter a 𝐬𝐞𝐚𝐫𝐜𝐡 𝐪𝐮𝐞𝐫𝐲, a series of results are displayed. Ads appear 𝐚𝐦𝐨𝐧𝐠 𝐭𝐡𝐞𝐬𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 and are seamlessly integrated into the in-feed experience. After clicking on a Search Ad, users can 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 through the search results in the order they appear. As users on TikTok often search with specific intent, TikTok Search Ads pose a serious challenge to Google! #tiktokads #tiktok #searchads #newupdates #performancemarketing

TikTok has really gone for Google 👀🫖 The platform has officially announced Search Ads in the US (coming soon to the UK and Europe 🌎) While the search ad format isn't new on TikTok, what is new is that brands are now able to tailor their ads to align with specific search behaviours 🔍 The initial stats and results are mind blowing 🤯 with TikTok reporting that brands that combine Search Ads with In-Feed Ads can boost their conversions by 20%! They've also published that 57% of users on TikTok actively use the search functionality and 23% of people will search for something within 30 seconds of loading the app showing huge intent 👀 We will also be able to see search volume for the first time based on keywords (yes please!) This is a huge move so make sure you jump on this and add it to your TikTok/social media strategy ASAP 👏 Swipe for more 👉 and head to the comments for more insights!

🚨 TikTok is shaking up the search ads game! 🚨 With their new Search Ads Campaign (currently in beta), brands will be able to advertise directly in TikTok’s search results. While Google has been the dominant player in search advertising, TikTok is quickly becoming a favourite—especially for Gen Z. This move could be a game-changer for how brands think about search ads. Ready to dive into why it matters? https://lnkd.in/g9KxVMiK

𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀 𝗟𝗮𝘂𝗻𝗰𝗵 𝗶𝗻 𝗨𝗦 Ads on TikTok is not new, but now brands will be able to tailor their ads in line with specific search behaviour. 🤔What do we think? Is this a future threat to Google's Search Ad dominance? #GoogleAds #TikTokAds #PPCSearch #PPCInsight

Latest Digital Marketing Updates! 1. Google TV Advertising Network: Advertisers can now access the Google TV network via Google Ads and Google Display & Video 360 for U.S. campaigns. 2. Instagram's New Ad Format: Testing more intrusive ads overlaid on User Stories, driving viewers towards promoted apps. 3. YouTube's Thumbnail A/B Testing: Now available to all channels, optimizing video thumbnails for higher watch time. 4. Pinterest's AI-Powered Ad Tools: Introducing new AI ad tools and measurement partnerships to enhance performance and brand safety. 5. Instagram: Instagram may soon enable you to cross-post stories to WhatsApp. This could be a new opportunity to reach a wider audience with the same amount of content. #digitalmarketing #seo #instagram #Youtube #google #pinterest

TikTok launched its Search Ads Campaign about 2 weeks ago, offering a powerful new way for ecommerce brands to connect with customers right when they’re searching for products. With over half of TikTok users relying on search, this update could be a real game-changer for brands looking to boost visibility and conversions. Want to learn more about how this can help grow your business? Check out our latest blog post for all the details: https://lnkd.in/efj_5XHw #digitalmarketing #TikTokAds #paidsearch

TikTok’s move to let advertisers target search results is a significant shake-up in the digital advertising space, especially for those of us in the media and creative strategy world. This development puts TikTok in direct competition with Google, allowing brands to reach users who are actively searching for content. As someone working on social and creative media, the potential to drive intent-based engagement on a platform like TikTok is exciting. It’s yet another reason to keep adapting and stay ahead of these shifts in the advertising landscape. #TikTokAds #DigitalStrategy #AdvertisingTrends https://lnkd.in/ePXG7eJK