Altice USA’s Post

Connected TV is becoming the go-to screen for video viewing, outpacing mobile and desktop. 📺 With the average time spent on TV rising, it's clear that TV remains the centerpiece of entertainment. As more viewers opt for ad-supported subscriptions, it’s crucial to be where the eyes are—on the big screen. Ready to make your brand stand out on TV? Partner with Diray Media to maximize your reach. #TVAdvertising #ConnectedTV #DigitalMarketing

Enter TV Boss Fire – touted as the ultimate TV channel and management solution on the planet. With its promises of simplicity, versatility, and unparalleled functionality, TV Boss Fire aims to revolutionize the way we engage with television content. In this review, we delve into the features, benefits, and potential drawbacks of this groundbreaking platform to determine if it lives up to the hype.

Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”.

More people in the UK are consuming content outside of linear TV - so complementing your TV strategy with connected TV can ensure you’re maximising reach. Download our latest Advanced TV report to learn how to make the most of connected TV and maximise your TV ad budget: https://bit.ly/4e0YhVm #CTV #Programmatic #ConnectedTV #DigitalMarketing

Have you noticed how connected TV is totally blowing up, while linear TV seems to be fading away? But is it really that clear-cut? 🤔 Sure, CTV is super popular, but let’s not forget about the patrons and perks of linear TV, too! And what’s beneath the surface? 🌊 Let’s take a running dive into the subject together and explore the challenges of measuring ads for both CTV and linear TV. Spoiler alert: Smart measurement approaches can help overcome the hurdles! Check it out here: https://lnkd.in/d9mYHgrJ #ctvvslineartv #ctvadmeasurement #programmaticadvertising

Cord cutting has been far overstated. The distribution of linear TV is evolving, but HH penetration of paid TV subs remains strong: Total subs are only down 3% YOY. And the reality is that anyone with an internet connection has access to linear TV content. Download our Power of TV report for more: https://buff.ly/2LYb5h3

What are the benefits of TV advertising? 🖥 ➡ unparalleled reach and time spent ➡ professionally produced content and brand safe environment ➡ strong viewer connection #TV #advertising #effectiveness

Functionality (Simple TV): Live TV only, no on-demand services. Costs (Simple TV): Initial setup (low), ongoing (low). Advantages (Simple TV): Simple to use, widely available. Disadvantages (Simple TV): No on-demand or interactive featured

In TV advertising, it’s not about being everywhere—it’s about being where it matters most. CTV allows brands to deliver relevant ads without oversaturation, when it's done right. Is your strategy leveraging the full potential of CTV? Download our ebook to learn more about maximizing your ROI through smarter ad placements. #CTV #streaming #weareMiQ #programmatic

Is Traditional TV still relevant? The Answer is YES, and a Multiscreen approach is even better! Read Effectv's latest #TVViewership Report for insights on consumers’ viewership behavior and strategies to enhance multiscreen TV campaigns. Based on data from 45,000+ multiscreen campaigns, totaling three billion impressions, and billions of hours of TV viewing. #EffectvEmp