Technology, Media, & Telecom (TMT) Executive • MVNA / MVNE / MVNO Specialist
Vero to begin its MVNO expansion into 300 cities The Brazilian mobile virtual network operator (#MVNO) and broadband telecommunications provider #Vero, is beginning the expansion of its mobile telephony service to 126 new cities, this week. With this move, Vero will operate its services in 300 municipalities where it also provides broadband. The MVNO is operating via TIM's network – which already enabled Americanet's MVNO, before its merger with Vero last year. Vero's executive director of sales and marketing, José Carlos Rocha, told TELETIME that expanding its operations in the segment was one of the group's goals in the midst of the business merger. "This block of 126 cities is a major launch and the first big step towards continuing this process," he said. Vero's mobile service currently has around 185,000 subscribers, the vast majority of whom are in the state of São Paulo. As of June it had 1.34 million broadband subscribers. "We have 420 cities operating with the broadband network. In this sense, we expect to mature the customer experience and aim to have the [mobile] service in all the cities where we operate in the medium term ," said the director. The commitment to include mobile telephony is based on its "one stop shop" concept. In this concept, Vero intends to position itself as a "hub" capable of bringing together several services from a single provider, explained José Carlos Rocha. The operator has followed the same strategy by integrating different streaming platforms into its broadband plans. Another move that will be implemented gradually in mobile is the inclusion of 5G coverage in plans, as well as the arrival of services in state capitals (MVNO is now available in Florianópolis, says Rocha). The offer is also considered suitable for corporate use, including in the M2M market. https://lnkd.in/gMFagqgB
