You hear it all the time – the new home market is outperforming the resale market, thanks to incentives. And it's true! These incentives range from mortgage rate buydowns to flex dollars, funds for closing costs, and options and upgrades. Zonda is the only company that tracks new home incentives on a community-by-community basis across the country. Currently, most new home communities offer some kind of incentive. The map below shows how incentive usage varies by market – the deeper the purple, the higher the usage. Key stats: -The markets with the highest share of incentive usage are Sarasota, Jacksonville, and Tampa. Markets with the smallest share of incentive usage are New York, San Diego, and Seattle. -Homebuilders in Tampa, Jacksonville, and Cape Coral average the highest incentive dollar amount at ~3% of the local home price. Colorado Springs, Cincinnati, and New York average the smallest dollar amount of <1%. -Interestingly, nearly 80% of move-up/move-down projects offer incentives, higher than both entry-level and high-end totals. This surprised me at first, but it makes sense – those looking to move up have likely already locked in a low rate so may need financial assistance to feel comfortable selling their existing home. Sarah Bonnarens Sean Fergus Tim Sullivan Karyn Bonder Kyle Cheslock Cameron McIntosh Keith Hughes Bryan Glasshagel Evan F. Susan Heffron Dan Fulton #housing #homesales #newhomes
Thanks for the great insights! It’s clear how these incentives are influencing the housing market. Interestingly, this trend is mirrored in the job listings for residential construction. Our platform, LinkUp Compass, shows that Tampa, Jacksonville, and Cape Coral are among the top 20 metro areas nationwide for active residential construction job listings, with Tampa notably at 7th place. Conversely, cities like Colorado Springs, Cincinnati, and New York have fewer listings. It would be valuable to further explore the factors driving this disparity and how these incentives are shaping both the housing market and the job market.
Thanks for sharing Ali Wolf. The data mostly aligns with how many consumers search for "new homes" on Google. Ex: Phoenix has 11% fewer Google searches month-over-month for "new homes" and many incentives, per your data. San Diego has only 4% fewer Google searches for "new homes" and relatively fewer incentives. Google search volume could be an interesting leading indicator to watch.
Thank you for sharing great information! I am a small business and put everything I can in every home I do. I offer as much as possible. I believe in serving my father in heaven so I provide the best home.Also all my worker’s are the same as me!We Love making homes for Christian families we believe in using are talents as we are blessed with! We have much competition and have to rely upon our father to help us to grow and move forward!Tips like these help guide us!
I hope to see you add the Omaha, NE market to this as it consistently produces 3,500-4,500 new starts every year
In Florida, incentives are not surprising as consumers consider the higher costs of ownership, including insurance and taxes. If the Federal Reserve lowers rates, it should boost absorption. However, in my opinion, this process will be gradual until after the election.
Thank you for sharing this type of housing data and stats. Ali Wolf Two Arrows Group milehimodern Atlantic Disposal Janet Holmes, GRI, AHWD, GREEN, PSA, RENE, RSPS, SRES issho.house Eric Amyot Mike Hormell Hydraloop Cole Hoholik Todd William Harris
Todd Tomalak just presented on builder incentives in his BPO Client Webinar today. Over the years, I've seen incentives go up and down. I remember when "the right incentive" could make or break a deal.
Loved this breakdown! It’s surprising how much incentives vary, but it makes perfect sense given the current market conditions
VP, Market Economics at Auction.com
4moOne thing to say for institutional/corporate sellers: they tend to be more responsive to changing market conditions than individual sellers. We see this on the Auction.com platform with our sellers, most of who are institutional sellers willing to adjust pricing based on market conditions.