Interesting read on a study done by our fantastic team at MarketCast about Gen Z and their auto attitudes and intentions. As a millennial, some points resonated but others were surprising! Reach out if you want to learn more, or think we can work together on similar initiatives! #marketcast #fandom #research #genz #autoresearch
Once upon a time, turning 16 meant getting a driver's license, but that hasn't been the case with Gen Z. How does their late entry into driving and car buying impact automotive marketers? Find out in Part 1 of MarketCast's Automotive Fandom Report. Click here: https://lnkd.in/grn6FehJ