Allen Lee’s Post

✨ Exciting news for content creators and YouTube enthusiasts: YouTube just announced 'Hype' - a game-changing feature that's set to revolutionize how we support emerging creators. 🚀 👉 Here's what you need to know: • Hype allows viewers to boost videos from creators with under 500K subscribers • Videos can be hyped within their first 7 days • Top hyped videos appear on a weekly leaderboard, increasing visibility • There's even a 'small creator bonus' to level the playing field Why it matters: • 75% of viewers want to help smaller creators grow • It's already seeing success in beta tests across Brazil, Taiwan, and Turkey • Gen Z (18-24) makes up 30% of beta users, showing strong appeal to younger audiences This move by YouTube isn't just about algorithms - it's about building community and giving fans a stake in their favorite creators' success. What do you think about Hype? Could this be a game-changer for emerging talent on the platform? Source: blog.youtube.com, check out the article in the first comment #YouTube #ContentCreation #DigitalMarketing #CreatorEconomy

As people are deluded with more and more content, and it becomes harder and harder for content creators to cut through, look for them to start building communities. YouTube sees it coming. That's why earlier this month the company announced that it's working on YouTube Communities: spaces where fans of content creators can gather and connect with one another. This underscores the key difference between audiences and communities: To build an audience, you create content. To build a community, you must create a space. Content can play a key role in creating that space, but you cannot build a space with content alone. At the moment, YouTube is experimenting with Communities; it expects to roll the feature out to the public in 2025. https://lnkd.in/gx-XSSDE #communitybuilding

Here's how I met the CEO of YouTube, Neal Mohan Made on YouTube 2024 was earlier this week. It's an event YouTube flies me out to cover yearly. Here Directors of Product (Sarah, Thomas, Vivien, Bangaly) walk through upcoming tools and features they've been building for Creators! Here's what you should know: 1. Inspiration Creators can now type a rough video idea, and in return, they'll get multiple video suggestions, outlines for the video, thumbnail ideas, and more. This is game-changing for Creators like myself. 2. Communities: Think about it like a Subreddit or Discord built into a YouTuber's channel. This lets Creators connect with their audience on a completely different level without having to go off-platform. It allows their fans to connect too. 3. Hype: A new way to discover emerging Creators with a weekly leaderboard. It's meant to help small-to-medium-size creators get recognition and connect with new audiences. Only Creators with less than 500,000 Subs can be on here. 4. Auto Dubbing: Dubbing on YouTube can help make your videos more accessible to a Worldwide audience. Soon YouTube will let more Creators add Dubbed Audio tracks automatically (It'll sound like YOU are speaking a different language). 5. Gifts Powered by Jewels: A new way to monetize on YouTube for Vertical Streamers. Viewers can react and express excitement by actively participating in the Creator's Stream through Gifts! Anyways, after the event I walked up to Neal and we got this pic! He recognized me from all the posts I make about the Creator Economy on X, which was pretty surreal to me Huge thanks to Rene, Elizabeth, Amjad, Chelsea, Scott, Kate, and many more for making this an unforgettable event. Also, quick shoutout to Niladri, Tiffany, and Kevin for the catch-up at the YouTube offices, love y'all <3 I want to post on LinkedIn more, I feel like I have a lot to offer this platform so if you're interested, drop a follow! I'd love to connect with more industry leaders :) #Marketing #YouTube #Creators

YouTube has introduced "Hype," a new feature designed to help smaller channels (under 500,000 subscribers) gain more visibility. Viewers can "hype" their favorite videos within the first seven days of release, helping them climb a leaderboard. Each user gets three hypes per week, with smaller channels earning more points per hype. This tool empowers fans to support emerging creators and increase their exposure. YouTube plans to expand the feature, with potential options for paid hypes that share revenue with creators. https://lnkd.in/gGTXBEhV #YouTubeHype #YouTube

MrBeast's Path to 245 Million YouTube Subscribers🌟 Did you know? MrBeast, the legendary YouTube sensation, has amassed a staggering 245 million subscribers as of March 2024, making him the most-subscribed individual and the second most-subscribed channel overall. At just 19, MrBeast faced a pivotal choice: accept $5K for a video or double it to give back. Opting for impact over instant gratification, he embarked on an unstoppable journey with his team, dissecting thumbnails, analyzing virality, and perfecting the art of content creation. Together, they understood that progress is exponential when fueled by collaborative innovation. Mistakes became invaluable lessons, failures mere stepping stones. Their mantra? It's not just about views; it's about exceeding expectations and building trust. But what's their secret? Understanding their audience was paramount. From million-Orbeez spectacles to global outreach, inclusivity was at the heart of their content strategy. Passion was the driving force behind their perseverance. Every hour of brainstorming and filming was dedicated to making a genuine impact on their audience. YouTube isn't just a platform; it's a way of life. Crafting strategies that transcend borders, igniting change, and making every click count is their ultimate goal. #ContentStrategy #CollaborativeInnovation #AudienceEngagement #GlobalOutreach #PassionAndPurpose #DigitalImpact #CreativeJourney #ContentCreatorsCommunity #InnovativeApproaches #StrategicContentCreation #MakingADifference #DigitalMarketingStrategy #CreativeAction #BeyondBoundaries

Letter from the YouTube CEO: 4 Big bets for 2024 The bets placed for 2024 will enrich YouTube's offerings and bring people together, whether they're gaming, learning, or catching a podcast. Behind the headlines, teams toil daily so innovations, big and small, deliver on the promise of connection through stories. #1: AI will empower human creativity. YouTube is approaching AI advances with its founding mission: to help everyone create. New experiments like Dream Screen, which generates Shorts backgrounds from typed ideas, demonstrate YouTube's drive to innovate with AI in a way that empowers creativity. Through industry collaborations, YouTube is also exploring how AI can enhance music creation. With Shorts empowering anyone to create and 70 billion daily views, YouTube is committed to developing inclusive AI tools that push creative boundaries. #2: Creators should be recognized as next-generation studios. Creators are redefining entertainment with top-tier storytelling that world leaders now recognize. As entrepreneurs, YouTube supports their revenue diversification, from viewer tips to shoppable videos. Memberships increased 50%+ in 2022, becoming some creators’ core income. Behind the scenes, YouTube builds community. This year, advocating for labor reform and industry forums will showcase creators’ economic and entertainment value. #3: YouTube’s next frontier is the living room and subscriptions. YouTube blurs content divisions. Viewers want creators and studios seamlessly on their biggest screens, watching over 1 billion hours a day. Top creators optimize for living rooms where watchtime doubled recently. YouTube also leads streaming watchtime in the U.S. Subscription services grow too—over 8 million YouTube TV and 100 million Music & Premium subscribers. The future intertwines sports, creators, and subscriptions for unrivaled living room experiences. YouTube develops these best-in-class offerings so fans easily connect with their favorite creators and content. #4: Protecting the creator economy is foundational. YouTube's top priority is protecting the community that drives its business. Supporting creators and providing healthy, trustworthy content gives users and advertisers confidence. Policies strictly enforce boundaries around hate, violence, misinformation, especially around elections. Emerging issues like deepfakes will add transparency labels and invite continuous improvement of protections. Responsible operations empower a safe community. #youtube #youtubechannel #youtubevideo

YouTube is focusing on ‘community’ and exploring ways to enhance the reach of smaller content creators. Enter…Hype! TL:DR - • YouTube is introducing a new feature called “Hype” that allows creators to highlight specific moments during their livestreams, enabling viewers to send animated emoji reactions and temporary profile picture frames. • The Hype feature includes customizable “Hype Trains” that build momentum as more viewers participate, with creators able to set goals and durations for these events. • YouTube is also expanding its gifting program, allowing viewers to purchase and send channel memberships to other viewers, with plans to introduce viewer-to-viewer gifting in the future. https://lnkd.in/gKPQHUTw

#post227 Hey New YouTube Creators! Lets tackle a common roadblock for creators: Passively waiting for brand deals! The truth? Success rarely knocks on your door. Whether it's views, subscribers, or brand deals, sometimes you gotta go out and get them! Here's the deal: Many creators mistakenly believe brands will magically find them. But here's the secret – proactive outreach is key! Don't be afraid to connect with brands that resonate with your content and audience. Think about it this way: Brands are constantly looking for creators who align with their values. By reaching out directly, you're showing initiative and demonstrating your passion for potential partnerships. Feeling empowered to take action? I'll be sharing tips on identifying ideal brand partners, crafting compelling pitches, and making a strong first impression. But first, tell me! Have you ever considered reaching out to brands directly? What are your biggest fears or hesitations about proactive brand outreach? Let me know in the comments below, and I'll be there to guide you on your YouTube journey! #YouTubeWeek #BrandDeals #ProactiveOutreach #YouTubeCreator

🚨 Big News for YouTube Creators 🚨 YouTube has launched "Hype" – a game-changing feature designed to help smaller creators grow their audience and reach! 🎥🚀 With Hype, viewers can now "hype" a video, helping it climb a leaderboard of the Top 100 hyped videos. The more hypes, the higher the rank, boosting visibility for creators with fewer than 500,000 subscribers. 🌟 How it Works: - Fans hit the Hype button (right below the "like" button). - Each user gets 3 hypes per week, ensuring fairness in the system. - The goal? Rally around rising creators and help them succeed! 💡 Why it Matters: YouTube created this feature because passionate fans wanted a bigger role in a creator's journey. With Hype, they can actively contribute to their favorite creator’s success story! 🙌 🔜 What’s Coming Next? YouTube plans to introduce purchasable hypes, creating a new revenue stream for creators. 📈 However, details on revenue sharing between YouTube and creators are yet to be announced. Beta Highlights: • During tests in Turkey, Taiwan, and Brazil, 5 million hypes were cast across 50,000+ channels. • The largest group of hypers? Those aged 18-24 – over 30% of users! 🔥 This is a fantastic opportunity for smaller creators to get the recognition they deserve, with extra bonus points available for underdogs! 🎉 Are you ready to support your favorite up-and-coming creators? Hit that Hype button! 🎬 Stay tuned to Future Techly for the latest updates on this groundbreaking initiative and the latest in tech and business! 🚀 Source: TechCrunch #YouTube #ContentCreation #HypeFeature #CreatorGrowth #TechNews #VideoMarketing #FutureTechly

Empowering Brands and Creators Together: Alfan’s Highlights from Recent YouTube Events 🚀 Last month, we had the pleasure of attending two major industry events: Brandcast and Creator Collective. These gatherings brought together key figures from YouTube, innovative brands, and talented content creators—many of whom we proudly invited to join us. Brandcast:  focused on the power of YouTube as a platform for brands, showcasing how they can amplify their reach and engage audiences through strategic collaborations with content creators. 🥉 With creators bringing in vast viewership and loyal communities, they’re an essential asset for brands looking to enhance awareness and connect authentically with their audiences. 🔥 At Creator Collective, we were thrilled to watch a fireside chat featuring Khalook from YouTube, joined by some of the top creators in the space, discussing the future of content and growth on the platform. Our friend Ahmad Aburob did an amazing job as the event's MC, creating an engaging and memorable experience for all. ⚡ As an official YouTube partner, our mission is to empower creators to maximize their monetization opportunities across social media platforms. YouTube, as one of the most impactful platforms for growth, continues to offer creators unparalleled opportunities to connect, engage, and thrive. We’re proud of our ongoing role in the creator economy, providing support and guidance to help creators achieve their goals. Here’s to more opportunities for creators to shine! ☀ YouTube #Brandcast #CreatorCollective #YouTubePartner #CreatorEconomy #ContentCreators #Monetization #YouTube