Allenby Advisory’s Post

Another Friday, another awesome Virtual Coffee. Another great group of participants. I would like to thank Sean Boyce, Mark Vorko, Ellen Smolko - Marketing Medic®, Patti Goldfarb, Shubho Chatterjee, Ph.D, P. E., and Keith Grafman for attending. Want to attend a virtual networking session, reach out to me or check out the hashtags below. #NetworkwithHarry #NetworkingwithHarry #VirtualCoffeeHarry #VirtualWindDownHarry

Wanna hear one advice for successful networking at events that none of the world's marketing gurus will give you? 💣 Just the best icebreaker ever? 🗻 No, really. I'm pretty sure you've never gotten this advice before. Imagine a big event—say, 10,000 people—you're new to the industry and the country, and you want to meet as many people from your industry as possible. What do you do if you're shy and timid and don't know anyone who can introduce you? If you started randomly jumping in front of complete strangers, asking them to exchange contacts, you'd probably get a one-way ticket to the loony bin. 🙃 So here's the advice: A fanfare!!! 💡 Wear a Pacman shirt. 💡 ❓ You don't believe me, do you? Is it that easy? Like a true marketer, I'll beat you with a case study based on real data. Me at the HubSpot #INBOUND24 conference in Boston. I don't know anyone. I wore my favorite Pacman shirt on the first day of the event. In one day, I received 17 times a compliment for my awesome shirt, and those 17 compliments turned into 8 enjoyable conversations about marketing that ended with an exchange of contacts on the event app and one potential collaboration. The next day, I washed my shirt and had to wear another one. I'm not a 🐷... I only exchanged contacts with 4 people at the afterparty, which I had to actively reach out to based on the company name written on their badge. Otherwise, nothing. On the third day, I wore the Pacman shirt again. Got 12 compliments, started 6 conversations that ended with an exchange of contacts. (I'd rather hide one caress from a beautiful young lady, she probably reeealy liked the shirt). 😁 See? The data speaks clearly. No bulls**t. If you want successful event networking, get a Pacman shirt. Or actually, rather not because then I wouldn't be the original one... So... Well... I don't know, actually, do whatever you want, as long as you enjoy it. 🖖 #marketing360 #ideastatica #marketing #theguyinpacmanshirt

🌈 Behind the Scenes Magic! 🌈 Ever wondered about the magic behind successful event networking? 📸 From strategic planning to creating a solid social media presence, these tips will make your booth the talk of the town. Ready to embark on the journey?

There’s an artform to marketing yourself at virtual events. They should be treated with the same professionalism as live events if you want to market yourself successfully. Unfortunately, most people don’t understand the power of virtual networking and how to successfully engage with people at virtual events. That’s what I discuss in this episode with serial entrepreneur Daniel Ruke, better known as Ruke.   Consider advertising; brands need repetition to get in front of their audiences. Statistics say you need to see a brand eight times before you buy whatever they’re selling. When you’re networking virtually you get to show up to the same groups multiple times. When you do show up multiple times, you’re getting that repetition that leads to branding and marketing results.   Here’s another thing that most people don’t understand: At virtual events people are watching you like a television show. The power of that is you get to control what you people are seeing. That means you have control over your brand image at events.   In this episode we also discuss: ● The most common (and damaging) mistakes people make at virtual networking events and how to avoid them. ● Why you have to value yourself before anyone else will value you or your services. ● How to create a professional online environment. ● How to present yourself and create marketing conversations in breakout rooms. ● What a successful “30-second commercial” looks like and how to create yours. ● The balance between marketing and sales. ● How to create Superfans that will refer you business again and again. …and more golden nuggets of advice! Thank you Daniel RUKE 🤘for taking the time to share some genius! https://bit.ly/RukeICP

Are networking events dead? A lot of directors of marketing prefer digital marketing campaigns. Why? It’s easy to measure ROI. But doing what is easier is not always the best plan. This doesn't mean networking is dead. You have the wrong tool. Last year, a client used our smart business cards for their event marketing. It allowed them to track their results (in real time). The result? - Made it easy for their team to capture and share contact data - Gave them a tool that started conversations. - Allowed them to enrich that data instantly. - Helped them build deeper relationships. - Drove 100 new sales opportunities. That doesn’t sound like a dead strategy to me. 😉

🌐 Networking Unleashed! 🌐 Social media is more than just content—it's about building meaningful connections. Uncover the strategies to connect with event organizers, engage in relevant discussions, and create a buzz that draws attendees to your booth. Elevate your event strategy now! 🎉

Excited to share an article I wrote about Seton Hall’s latest Marketing Speed Networking Event. After weeks of planning and coordinating, the event was a huge success! #SetonHall #Networking #Marketing Read more below:

Is your marketing hitting the spot? A customer-centric approach is at the heart of everything I do. At Winchester Corporate Finance I make sure we’re speaking our potential clients’ language, addressing their needs with pinpoint accuracy. The same goes for The London Collective networking events. Jeri Williams FCA 🐪 and I leave no detail unplanned. Our events are strategically designed to ensure you walk away with more than just a glass of fizz: Connections, Business Growth, And cold, hard ROI. Being customer centric isn't some marketing gimmick it is a very successful business strategy. Here’s how you can make it your focus 1. Know Your Audience: If you don’t know their pain points, you’re just talking to yourself. 2. Tailor Your Content: No one-size-fits-all here. Get specific. 3. Create Engagement Opportunities: Build a space where your audience feels heard, not just sold to. 4. Measure and Adjust: Because if you’re not tweaking based on feedback, what are you even doing? And if you are ready to align this with your networking Get your butt to the next TLC event! The first two big boujie networking events SOLD OUT! The next one on January 23rd is heading the same way! Get in quick! Special price tickets are just £99 + VAT until 5pm Friday. Then they jump to £150 + VAT. 😱😱 We can't wait to see you in person for a night of incredible connections at The Marylebone Hotel. Are you ready to miss out, or will you be the one making strategic connections that matter?

Referral programs deliver actual results. Here’s why: 🔊 Increases Word of Mouth: Referral marketing leverages word-of-mouth, creating a cycle where each attendee can bring in more attendees, amplifying event visibility. 👍 Enhances Trust and Credibility: Referrals come from trusted friends or colleagues, enhancing the event’s perceived value and reliability. 👥 Builds Community: Referrals help build a community of like-minded individuals, enriching the attendee experience and fostering support for future events. 💰 Reduces Marketing Costs (Lowers CAC): Referrals are a cost-effective alternative to traditional advertising, offering higher ROI by leveraging organic word-of-mouth. 🎉 Creates Pre-Event Hype: Referral marketing generates anticipation and excitement before the event, boosting visibility and attendance rates. 🔥 Increases Urgency and FOMO: Exclusive referral invitations can trigger FOMO, encouraging potential attendees to secure their spots quickly. Referral programs don’t just boost attendance—they build engaged, connected communities. 

Here are some great tricks on how to use event to generate leads for your business. https://lnkd.in/ey3st4bV The article covers: - The fact that it doesn't need to be YOU holding the event. You can use external events to generate leads for yourself, saving you heaps of effort - Approaches and messaging depending on whether you're attending, a sponsor, or a speaker - How to target people interested in competitor events (such a great hack for in-market opportunities) - How to automate your outreach, saving you loads of time We hope you pick up some great tips! #leadgeneration #events #eventmarketing #eventleads #marketingautomation