Alison McNally’s Post

Keeping it real and getting things done for our clients is what we’re all about. Let us introduce you to our crew and all we do! 🤘🎥📲📸📊🪩 🎥 Barking Mad Media Jared Goodman Naomi Peters Cherise Letson Cait Milberry #milberrymarketing #digitalmarketing #saintjohn #marketingstrategy #uptownsaintjohn

After working in media for over a decade, I know firsthand how important storytelling is, not just in news but also for businesses. With the media landscape changing so drastically, even over the last five years alone, businesses and brands really have to take telling and sharing their stories into their own hands. This can be daunting, but it can also be hella fun when you have the right team behind you to help. We're that team for our clients. If you have been curious about what Milberry Marketing & Strategy does, let us introduce ourselves. 👏

On the longest day of the year, we’re grateful for blooming flowers, late sunsets, and the emergence of summer. ☀️ What are you thankful for on this #SummerSolstice? 😌 #PR #publicrelations #socialmedia #womeninmedia #dowhatyoulove #lovewhatyoudo #WilsonPR

The Harris and Trump campaigns have highlighted a road map for branding and team building. Robby Bridges explains in his latest column. https://lnkd.in/e2aj22Mu

A well-timed discussion about how to navigate the risks and opportunities of executive positioning, at a time when trust in leadership is at an all-time low. Join us on August 29th! #executivecomms #executivepositioning #purposefulcommunications #trustedcommunications

Do #SuperBowl #ads work? This year's SB ads were expensive at $7 million each. They are designed to create a buzz. That means they get people talking. A 2015 McKinsey & Company study says that word of mouth accounts for 20-50% of purchases. I'll comment on whether or not they worked on me, a Gen Xer with decent buying power: 1. Dunkings boy band with Ben Affleck, Jennifer Lopez, Matt Damon, and Tom Brady -- I like this one the best and it's one that my friends are mentioning the most. I like math and Matt starred in a popular math movie. He also does a good deadpan look and eye roll line in the ad. Matt and Ben are super likable. Bennifer is a thing again. It reminded me that I love Dunkin coffee and now I want to go to Dunkin. I wasn't thinking about it before. I am already a huge Dunkin Donuts fan and always go back to Dunkin Donuts in Euclid, OH, where I grew up, for a cup of the best coffee in the world and sometimes a donut. Dunkin came late to San Jose, California, where I live so it became a more beloved brand when it was very hard to get. 2. Mayo Cat with Kate McKinnon -- Cat mom is searching in the fridge for a snack. The cat says, "Meow" or "mayo" depending on how you hear it. Kate represents the LGBQT community so it's a politically correct and modern ad: She's the first openly gay SNL cast member. A+ on the diversity front. The cat gets on a popular morning show due to its gift of gab. The concept is clever and people love animals in ads: Think Clydesdale horses and the puppy. I added it here because my brother-in-law in New Jersey mentioned it to me as his number one. It's cute but two things turn me off so it's not my winner. First I don't like the concept of Pete Davidson dating a cat: It's gross weird. By the way, when he was on SNL he was by far my favorite cast member. He's hilarious like Adam Sandler. The second reason this did not win first place is that they took the ad premise too far. I would have added a dog that said, "Woof" but meaning "roof" instead of acting like a meow is a big deal. 3. Dr. Umstick. I watched this once and it took me a minute to realize that it's Drumstick ice cream treats. Get it? Dr. Umstick = drumstick. The fact that it was not obvious made it more clever. Now I'm craving Drumsticks as a result and I have mentioned the ad as funny and clever to friends and family. Will I buy more Drumstick ice cream treats? Time will tell. I try to buy more leafy greens than any ice cream at this time of year. By the way I did not like the Bud Light ad with Peyton Manning. I did not understand it, for one. Secondly, I'm tired of seeing Manning's face everywhere. Third, Coors Light tastes better than Bud Light. I was tired of Tom Brady too but putting him in an ad with Ben and Matt made sense because they are associated with Boston. He's most associated with the N.E. Patriots. #publicrelations #buzz

Vice President Kamala Harris launched her first campaign ad Thursday. 🌟 I recently came across a presidential campaign ad that exemplifies the pinnacle of marketing strategy. Let's break down why it's so effective: Timeliness: The ad capitalizes on current events, demonstrating the power of reactive marketing. https://lnkd.in/egNrCRMM Emotional Resonance: It strikes a chord with viewers, evoking strong feelings and personal connections. Cultural Relevance: The ad taps into shared cultural touchstones by incorporating popular music. Thought-Provoking Messaging: The central question invites viewers to reflect on their vision for the future. Storytelling Mastery: Instead of relying solely on facts and figures, the ad weaves a compelling narrative. Broad Appeal: The message aims to resonate with a diverse audience nationwide. Strategic Collaboration: The ad amplifies its reach and impact by featuring music from a global superstar. Lessons for Brands This campaign offers valuable insights for businesses: Craft narratives that invite your audience to be part of a larger story. Pose questions that prompt reflection on shared goals and values. Leverage cultural elements strategically to enhance engagement and reliability. Aim for content that is emotionally stirring, culturally relevant, and strategically sound. What are your thoughts on this approach to capturing the audience's attention? How might these principles apply to your brand's marketing strategy? #MarketingStrategy #BrandStorytelling #CulturalRelevance #designwithpurpose

I am going against the grain here and posting the article link earlier than our EDM, because I am just too excited! Our Marketing Assistant, aka Rebecca Goodsell has penned her very first blog for Peak As her Manager, I am so proud! She has definitely taught me a thing or two! Check out via the link below.... https://lnkd.in/gFRaSK6a #communitypharmacy #peakblog

WILL PR PEOPLE CONTINUE TO BE RELEVANT?🤔 Some three things about staying relevant I learned from my time at the Global Media Alliance #WorldPRDay2024 celebration. 1. PR is evolving, create your niche so you become the point of reference. 2.Combining Soft skills with your analytical skills helps you stay relevant. 3.It is the responsibility of PR people to leave people with experiences they would love to go back to. #StayRelevant #WorldPRDay2024

“Your personal brand is more than just your reputation or what people perceive. It’s about the legacy you want to leave behind. It opens doors for you through relationships, hard work, and trust,” writes Jamie L. Smith CPA, CA, Co-founder of Amplify Advisors. In her column “The importance of building a brand when building a career” in the most recent issue of Capitalize, Jamie explores the why and how of building a profession brand: https://lnkd.in/gp8J87nU