Alina Ignatiuk🔮’s Post

If you haven't already seen this video on confectionary & candy trends — it's a game changer! 🌟 I highly recommend checking out the latest insights on candy/confectionary that are shaping the retail industry. 📈 Whether you're looking to stay ahead of the curve or just curious about emerging opportunities, this video is packed with valuable information that you won't want to miss. Dive in, and let’s discuss how these trends could impact our field. What are your thoughts? 💡👇 #IndustryTrends #Innovation #SPIN SPINS https://lnkd.in/gt6rpQ4V

Latest on International Confectionery: The Psychology of Twist and Wrap Managing Editor Rebecca Morpeth Spayne explores how twist and wrap packaging techniques shape consumer perception of confectionery Packaging is often the first point of interaction between a consumer and a product. In the confectionery industry, where indulgence and impulse play significant roles, packaging is more than just a protective layer; it is a crucial aspect of the product itself. Among the myriad of packaging styles, the twist and wrap method has endured, holding a special place in the market. This method not only protects the product but also engages consumers in a way that other packaging styles struggle to match. The act of unwrapping a sweet treat, the tactile sensation of twisting the ends, and the visual allure of a well-wrapped confection all contribute to a powerful psychological experience that can influence purchasing decisions, brand loyalty, and ultimately, sales. Read more here: https://lnkd.in/d6Jgg9YS #Food #FoodProduction Jonathan Pittock

TWEAKING YOUR RECIPE TO ATTRACT NEW BUYERS? I first noticed this pattern decades ago. Kronenbourg, the French beer established in 1664, was launching “K”, a new beer with no bitterness. Their research had discovered that bitterness was the main barrier to beer consumption. I remember this because it was a big launch and it did receive a lot of media coverage (and perhaps I was already interested in marketing. Or beer. Or both?). Naturally, the new product was meant to convert non-buyers, including women and young people. As a pre-University kid and a heavy buyer of the category (legally allowed to do so!), I would pick up one pack of the regular and one pack of the new K to bring to Saturday-night parties. We quite liked it. Until it was removed from shelves a couple of months later. This does happen a lot. Product variants attract mostly existing heavy buyers of the brand, as Arry Tanusondjaja points out below. Arry is an expert in the area of brand portfolio and is definitely worth a follow. 🤓

A reflection - Given at launch the new variant sales will be skewed towards heavier buyers of the category - and remembering that most category buyers are light buyers - the period of analysis to determine 'success' of a new variant should be dictated by the longest/lightest purchase interval. I wonder how many new brands/products are pulled prematurely because 'sales didn't meet forecasts' in categories in which a majority of buyers purchase once in a 24 month period. It takes time. Makes you think.

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐰𝐞𝐞𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐨𝐧𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐞𝐫𝐲: Color, Flavor, and Texture Trends The confectionery industry is captivating consumers by experimenting with new flavors, vibrant colors, and innovative ingredients—and the results are sweet! From adventurous textures to playful aesthetics, candy brands are redefining what it means to indulge in a treat. We're excited to be part of this innovation by providing high-quality inclusions and toppings that help brands bring these bold ideas to life. Our offerings inspire creativity and consumer excitement through enhanced color, flavor, and texture. Interested in learning more about the latest candy trends? 𝐂𝐥𝐢𝐜𝐤 𝐛𝐞𝐥𝐨𝐰 to dive into this exciting world and see how you can sweeten your product portfolio! #ConfectioneryInnovation #CandyTrends #ColorFlavorTexture #ParkerFoodGroup #ProductDevelopment

"𝑴𝒂𝒓𝒌𝒆𝒕 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 & 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈" You think you know your product inside out—its ingredients, shelf life, flavor profile. But do you know your consumer just as well? Imagine a product launch where you've perfected every aspect except understanding who will buy it and why. When sales disappoint, you realize you missed out on truly knowing your audience’s needs, preferences, and buying habits. Your product may be flawless, but it’s the consumer who decides its success. Are you ready to put the consumer at the heart of your strategy? #ConsumerFirst #FoodIndustry #ProductSuccess #CustomerCentricity

The Butterfly Effect: How a Minor Change in Milkmaid’s Pack Could Drive Major Market Shifts. The introduction of Boost’s 5₹ sachet pack showcases a powerful strategy in enhancing affordability and accessibility for consumers, driving substantial market penetration and sales growth. This small but impactful product innovation has not only elevated Boost’s consumer reach but also fostered brand loyalty and paved the way for 𝐜𝐨𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭. By simplifying access through sachet packs, Boost has tapped into new consumer segments and inspired 𝐝𝐞𝐫𝐢𝐯𝐚𝐭𝐢𝐯𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧—from ready-to-drink variants to other beverages that incorporate Boost as a core ingredient. This got me thinking: What if Nestlé explored a similar strategy with #Milkmaid ? Introducing small sachets of Milkmaid could capture untapped markets, like street vendors and local stores, while creating potential for new products that leverage Milkmaid as a versatile ingredient. Imagine the possibilities in developing ready-to-use drinks, desserts, or café-style beverages—making Milkmaid an even more integral part of the daily menu. In today’s competitive landscape, sometimes a small product tweak can unlock massive opportunities for broader ecosystem expansion and cross-product synergy. Thoughts? Would such a strategy for Milkmaid sachets fuel further market innovation? #MarketingStrategy #ProductInnovation #MarketPenetration #ComplementaryProducts #BusinessGrowth #ConsumerReach #strategy #managementconsulting #BrandLoyalty #incrementalinnovation #fmcg #fmcgstrategies #LearnFromEverything #UnlearnAndRelearn

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐰𝐞𝐞𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐨𝐧𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐞𝐫𝐲: Color, Flavor, and Texture Trends The confectionery industry is captivating consumers by experimenting with new flavors, vibrant colors, and innovative ingredients—and the results are sweet! From adventurous textures to playful aesthetics, candy brands are redefining what it means to indulge in a treat. We're excited to be part of this innovation by providing high-quality inclusions and toppings that help brands bring these bold ideas to life. Our offerings inspire creativity and consumer excitement through enhanced color, flavor, and texture. Interested in learning more about the latest candy trends? 𝐂𝐥𝐢𝐜𝐤 𝐛𝐞𝐥𝐨𝐰 to dive into this exciting world and see how you can sweeten your product portfolio! #ConfectioneryInnovation #CandyTrends #ColorFlavorTexture #ParkerFoodGroup #ProductDevelopment

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐰𝐞𝐞𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐨𝐧𝐟𝐞𝐜𝐭𝐢𝐨𝐧𝐞𝐫𝐲: Color, Flavor, and Texture Trends The confectionery industry is captivating consumers by experimenting with new flavors, vibrant colors, and innovative ingredients—and the results are sweet! From adventurous textures to playful aesthetics, candy brands are redefining what it means to indulge in a treat. We're excited to be part of this innovation by providing high-quality inclusions and toppings that help brands bring these bold ideas to life. Our offerings inspire creativity and consumer excitement through enhanced color, flavor, and texture. Interested in learning more about the latest candy trends? 𝐂𝐥𝐢𝐜𝐤 𝐛𝐞𝐥𝐨𝐰 to dive into this exciting world and see how you can sweeten your product portfolio! #ConfectioneryInnovation #CandyTrends #ColorFlavorTexture #ParkerFoodGroup #ProductDevelopment

Is Killer Branding Enough to Guarantee Success in the Beverage Market? 🥤💥 In today's competitive beverage landscape, striking branding can capture consumer attention, but it's the taste that keeps them coming back. We dive deep into this debate with our latest video, "Thirst Quenchers: Branding vs. Flavor in the Battle of Beverages," featuring two heavyweight contenders: #LiquidDeath and #PrimeEnergy. Liquid Death turns heads with its audacious promise to "murder your thirst" and eco-conscious aluminum packaging. Prime Energy, backed by celebrity endorsements, promises to boost your performance with every sip. Both brands have nailed a distinctive image, but when the novelty wears off, will the flavor profile keep consumers loyal? Watch now to explore how these brands balance the scales between flashy marketing and product quality. Can a cool can compete with a satisfying sip? Or does taste ultimately reign supreme? Join the conversation and let us know: Which brand do you think does a better job of marrying marketing with mouthwatering flavors? #BrandDebate #BeverageIndustry #MarketingStrategy #ConsumerBehavior #LiquidDeath #PrimeEnergy