Aliki Foinikopoulou’s Post

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Senior Director, Global Public Policy, Salesforce

The European Commission's 2024 State of the Digital Decade report, published earlier this week, reveals insufficient progress in reaching the EU's digital objectives and targets. In particular, businesses’ uptake of digital technologies remains a key challenge. #Cloud adoption has increased minimally, while there has been no noticeable improvement in #AI take-up. At the same time, the great majority of EU citizens consider that the digitalisation of daily services makes their lives easier. A large percentage also considers it important for public authorities to ensure that European companies can grow and become European Champions able to compete globally How can the situation improve? We can all agree that digitalisation can help immensely European companies to increase their global competitiveness. Still, more needs to be done to 1) increase trust in technology and 2) incentivise organisations of all sizes to invest in their digital transformation. The next European Commission and Parliament have a unique opportunity to work on policy solutions to address these two priorities. The complex regulatory environment of the EU should be streamlined and simplified so that European businesses are able to identify trusted technology solutions, as well as develop and deliver such solutions themselves. It is encouraging that the Digital Decade report emphasises the delivery of implementation and enforcement of existing legislation. The focus of the report on digital investments is equally important. For many businesses, digital transformation means a (inevitable?) leap of faith. Funding opportunities and government support geared towards adoption of digital solutions will boost adoption of new technologies helping to propel European businesses into their digital era. Lastly, maintaining an open and competitive digital market is a prerequisite for a successful digital transition. The report offers also a good summary of the key digital regulatory initiatives the EU undertook in the past five years. It would be interesting for the next edition of the Digital Decade report to take stock of the impact that regulation has had in advancing the Digital Decade targets. You can read the report and its accompanying Annexes here: https://lnkd.in/eZKUMidi #DigitalDecade #digitaltransformation #enterpriseAI #digitalskills #digitization #digitalization #EuropeanUnion #artificialintelligence

2024 State of the Digital Decade package

2024 State of the Digital Decade package

digital-strategy.ec.europa.eu

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