Why Cold Email Marketing Isn’t Working Like It Used To: 1. Spam Filters: Email services and providers have become more sophisticated. Emails that seem like spam or aren't properly personalized are often caught in spam filters before they even reach the recipient's inbox. 2. Over-Saturation: When you check your email box, aren't you floated with millions of emails? With the rise of digital marketing, people are bombarded with more emails than ever before. This has led to email fatigue, where recipients are less likely to engage with unsolicited emails. 3. Quality Over Quantity: Cold emails that lack a personal touch or don’t offer real value are less likely to get a positive response. If you are going to do email marketing, do some research on your leads and ALWAYS make it personalized, or else you are just going to end up in the trash folder! #EmailMarketing #MarketingTips2024
To standout the emails must be personalized well, Also no spammy words like free or guaranteed
Unsugar coated advice. Our agency gets at least 50-60 emails everyday, all with the same offer and non of them personalized. Personalization has worked great for us, additionally always try to provide value first before asking for it in return.
Well said! Before I send an email, I am trying to do my research on the company, try to figure out their pains, and how the company I work for could help them. It is hard work, and I am not expecting anything right away, but hoping a personal touch will make me stand out from the rest.
Spot on. Generic blasts are dead. Tailored, value-packed emails to the right people still work wonders Alice Ksendzova
Digital Marketing Consultant at LeadGen Heights Media
2moThanks for sharing! I always appreciate posts that challenge our way of thinking. How are things going?