Vice President & General Manager | Direct Selling & MLM Expert | B2B, B2C, D2C Strategies & New Market Expansion | Consultant in Mexico & LATAM | Multicultural Professional
Tupperware Brands is preparing to file for bankruptcy. After years of declining sales and a debt burden of over $700 million USD, the company’s financial situation deteriorated further despite recent leadership changes and restructuring efforts. The plan to seek bankruptcy protection could happen as soon as this week, signaling the end of a long struggle to revive its business model in a competitive market. It’s a critical moment for a once-iconic brand in the direct sales world. #Tupperware #Bankruptcy #DirectSales #BrandRevival #LeadershipChange #MLM #ConsumerGoods
From my standpoint, direct sales has struggled to maintain relevance in the face of emerging business models, particularly ecommerce. The promotional plan offered to the sales force has also become a major cost burden. Moreover, the door-to-door sales model has not undergone necessary transformations to remain viable in today's market.
We are yet too far to anticipate how the Company will evolve. Now under the mentioned bankruptcy filling, probably the most logical way would be an acquisition, transforming from public to private and coming back from death in the medium term (At least a less painful way for a company with an special place in my heart). Lets keep an eye close.
Very sad for the team there. But as this industry consolidation continues, it seems more and more evident that evolution of one’s brand, product, comp plan and perhaps more importantly; recruiting methodology are key differentiations between success and failure. I am indeed curious about Tupperware’s next steps. Will they license off the brand? Push for digital modernization? Will they march forward and try for effeciencies? So many options and hurdles ahead. The next few years will prove an interesting business case for many legacy businesses.
It's unfortunate to hear this news, a company with so much talent, excellent products and solutions, and an iconic brand that has been part of homes around the world for almost 80 years. It was a pride to be part of this organization, and it holds a special place in my heart. I hope you find the best way to navigate this difficult moment and that you can bring this important brand back. I wish you all the best.
That's heart breaking. I worked in Tupperware for 10 years and what an awesome journey it was
We've become a throw away society and when competitors can make it cheaper, unfortunately a company will succumb.
Excellent products, no question but...They were always reliant upon overpriced goods and ultimately fell to competition.
So sad, I grew up with Tupperware in my home.
Vice President & General Manager | Direct Selling & MLM Expert | B2B, B2C, D2C Strategies & New Market Expansion | Consultant in Mexico & LATAM | Multicultural Professional
3moI think Tupperware’s bankruptcy is truly a “crónica de una muerte anunciada” (chronicle of a death foretold). The company’s failure to modernize its business model, combined with a heavy debt load and declining sales force, made this outcome inevitable. Despite attempts to revamp its strategy, the warning signs were clear for years, and the final outcome was no surprise...